Zuohao Hu – författare
Visar alla böcker från författaren Zuohao Hu. Handla med fri frakt och snabb leverans.
4 produkter
Research Frontiers on the International Marketing Strategies of Chinese Brands
Häftad, 2020
713 kr
Lägg i varukorg
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus …
Research Frontiers on the International Marketing Strategies of Chinese Brands
Inbunden, 2016
3161 kr
Lägg i varukorg
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus …
Research Frontiers on the International Marketing Strategies of Chinese Brands
Av Zhilin Yang, Xi Chen m. fl.
E-bok, 2016
820 kr
Lägg i varukorg
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus …
Research Frontiers on the International Marketing Strategies of Chinese Brands
Av Zhilin Yang, Xi Chen m. fl.
E-bok, 2016
838 kr
Lägg i varukorg
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus …
