Zuzana Birknerová – författare
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1 produkter
Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming
Av Róbert Štefko, Zuzana Birknerová
Häftad, 2023
461 kr
Lägg i varukorg
The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior. The primary objective of the book is to clarify specific …
