XML Press – förlag

If you''ve been asked to get funding for a content strategy initiative and need to build a compelling business case, if you''ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you''ve been asked to sponsor a content strategy project and don''t know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy.

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Inside the Book

Introduction to Content StrategyWhy Content Strategy and Why NowThe Value and ROI of ContentContent Under the HoodDeveloping a Content StrategyGlossary, Bibliography, and Index

If you''ve been asked to get funding for a content strategy initiative and need to build a compelling business case, if you''ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you''ve been asked to sponsor a content strategy project and don''t know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy.

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Inside the Book

Introduction to Content StrategyWhy Content Strategy and Why NowThe Value and ROI of ContentContent Under the HoodDeveloping a Content StrategyGlossary, Bibliography, and Index

The Language of Cybersecurity defines 52 terms that every business professional should know about cybersecurity, even professionals who are not specialists. Anyone who uses any kind of computing device needs to understand the importance of cybersecurity, and every business professional also needs to be able to speak intelligently with cybersecurity professionals. The Language of Cybersecurity introduces the world of cybersecurity through the terminology that defines the field. Each of the 52 main terms contains a definition, a statement of why the term is important, and an essay that explains why a business professional should know about the term. Each term was authored by an expert practitioner in that area. The Language of Cybersecurity looks at vulnerabilities, exploits, defenses, planning, and compliance. In addition there is a glossary that defines more than 80 additional. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Tonie Flores, this book is a useful reference for cybersecurity experts, managers, students, and anyone who uses a computer, tablet, smart phone, or other computing device.