Digital fototeknik

The Fundamentals of Digital Photography explores the guiding principles of great photography through efficient and effective technique. Easy-to-follow instructions teach you how to work with a digital workflow and develop a solid understanding of materials and processes. You will also find creative inspiration through the work of some of the world’s great historical photographers, and discover how the history of photography can feed into your own work. Themed projects, featuring stunning images from contemporary international practitioners, will help you focus your ideas to produce truly original photographs.The assignments at the end of each chapter help you to create a body of work that will expand your photographic portfolio. By shooting these carefully devised assignments, you will become a confident software user, and develop the all-important visual and conceptual skills essential to successful photography.

Fully revised with 100 percent new photography, this best-selling guide takes a radical approach to creativity by explaining how it is not just an inherent ability but a skill that can be learned and applied. Using inventive photos from his own stunning portfolio, author and veteran photographer Bryan Peterson deconstructs creativity for photographers. He details the basic techniques that go into not only taking a particular photo, but also provides insights on how to improve upon it - helping readers avoid the visual pitfalls and technical dead ends that can lead to dull, uninventive photographs. This revised edition features a complete section on colour as a design element and all new photographs to illustrate Peterson's points. Learning to See Creatively is the definitive reference for any photographer looking for a fresh perspective on their work.

Master the complete photographic printing workflow from monitor calibration to final presentation and transform your digital images into stunning, gallery-quality prints! The art of printing photographs has become a forgotten final step for many photographers. Yet nothing compares to holding a beautifully printed photograph in your hands the culmination of your creative vision from capture to final output. In How to Print, photographer and educator Glyn Dewis demystifies the often intimidating world of photographic printing with a comprehensive guide that offers clear, accessible instruction. Dewis guides you through every aspect of the printing workflow, from monitor calibration to paper selection, and from color management to final presentation. Whether you re printing at home on an inkjet printer or preparing files for a professional lab, How to Print eliminates the frustration and disappointment of mismatched colors and poor output quality. Written in Dewis s approachable style and featuring practical, real-world solutions to common printing challenges, this essential resource belongs on every serious photographer s bookshelf. You ll learn: How to select the right printer, monitor, and calibration tools for your needs and budget. Essential color management techniques, including understanding color spaces and ICC profiles. The critical differences between OEM and third-party inks and when to use each. How to properly evaluate printer health and output quality with test prints. Techniques for preparing both black and white and color images for optimal printing.

David Busch's Sony Alpha a7CR/a7C II Guide to Digital Photography is the most comprehensive resource and reference for Sony s ultra-compact full frame mirrorless cameras. Both pack large sensor image quality and low light performance into the world s smallest full-frame cameras with in-body five-axis image stabilization. Whether you choose the ultra-high 60MP resolution a7CR, or workhorse 33MP a7C II, these cameras make the perfect companion for travel, landscape, sports, or fine arts photography under the most demanding conditions. With fast, sensor-based phase detect autofocus (with real-time tracking of people, animals, birds, aircraft, and vehicles), the a7CR/a7C II have all the tools needed to take incredible still images and capture compelling 4K and full HD movies and video blogs. This book will show you how to master those features as you explore the world of digital photography and hone your creativity with your new camera. Filled with detailed how-to steps and full-colour illustrations, David Busch's Sony Alpha a7CR/a7C II Guide to Digital Photography covers every feature of these cameras in depth, from taking your first photos through advanced details of setup, exposure, lens selection, lighting, and more, and relates each feature to specific photographic techniques and situations. Also included is the handy camera 'roadmap' chapter, an easy-to-use visual guide to the camera's features and controls. Learn when to use every option and, more importantly, when not to use them, by following the author s recommended settings for each menu entry. With best-selling photographer and mentor David Busch as your guide, you'll quickly have full creative mastery of your camera s capabilities, whether you're shooting on the job, as an advanced enthusiast exploring full frame photography for the first time, or are just out for fun. Start building your knowledge and confidence, while bringing your vision to light with the Sony a7CR or a7C II.

Designed for photographers who haven t memorized every button, dial, setting, and feature on their Nikon Z6 II, Rocky Nook s handy and ultra-portable quick reference Pocket Guide helps you get the shot when you re out and about. Confirm that your camera is set up properly with the pre-shoot checklist Identify every button and dial on your camera Learn the essential modes and settings you need to know Dive deeper with additional features of your camera Execute step-by-step instructions for shooting multiple exposures, in-camera HDR, time-lapse movies, and more Follow tips and techniques for getting great shots in typical scenarios (portrait, landscape, freezing action, low light, etc.)

Two of the UK's leading landscape photographers come together to share their wealth of experience and teaching skills in this new title. The Landscape Photography Workshop aims to take the reader from the very basics of equipment and exposure through to advanced techniques. Landscape essentials, such as composition and filtration, are covered in depth and explained in a precise yet easy-to-understand manner. This book also has chapters dedicated to post-processing and printing, enabling the reader to go successfully from camera to print, plus practical assignments to encourage development.

The straightforward guide to the new Canon EOS Rebel T2i/550D Popular tech blog Gizmodo.com called the Canon EOS Rebel T2i/550D "an incredible camera – everything a first DSLR should be." With 1080p digital video capability and an 18 megapixel sensor that improves low-light shooting all for under $900, the accolades are well-earned. And for less than $30, you can learn how to maximize your digital photography experience! Packed with more than 300 color photos and 100 color screen captures throughout, this beginner book walks you through the camera’s controls, features, and shooting modes. If you're new to the Canon EOS Rebel T2i/550D, this fun and friendly guide shifts you out of automatic mode and helps you shoot memorable digital photos. Aimed at first-time dSLR users looking for a guide that clearly and patiently explains the features and controls of the Canon EOS Rebel T2i/550DExplores the on-board controls and situational shootingAddresses using live view and playback modesExplains dialing in exposure and lighting controlsDetails how to edit, print, post online, and other ways to share imagesSpells out how to manipulate focus and color controlsCanon EOS Rebel T2i/550D For Dummies delivers a straightforward look through the lens of your dSLR!

Designed for photographers who haven t memorized every button, dial, setting, and feature on their Sony a7R IV, Rocky Nook s handy and ultra-portable quick reference Pocket Guide helps you get the shot when you re out and about. Confirm that your camera is set up properly with the pre-shoot checklist Identify every button and dial on your camera Learn the essential modes and settings you need to know Dive deeper with additional features of your camera Execute step-by-step instructions for shooting multiple exposures, in-camera HDR, time-lapse movies, and more Follow tips and techniques for getting great shots in typical scenarios (portrait, landscape, freezing action, low light, etc.)

Join the photographers who turn to the For Dummies series for useful guidance Nikon D780 For Dummies provides Nikon D780 users and owners with in-depth knowledge and practical advice about how to get great shots with their powerful camera. Written by professional photographer Doug Sahlin, this book gives quick and convenient answers to Nikon D780 users’ most frequent and pressing questions.  Nikon D780 For Dummies covers the topics you’ll need to get started with your new D780 camera. The book includes clear guidance on topics like: ·         Exploring the Nikon D780 body ·         Getting to know the settings options ·         Seeing results from auto modes ·         Taking control of exposure ·         Looking into lens options ·         Using the flash effectively Written in the straightforward and pragmatic style known and loved by For Dummies readers around the world, Nikon D780 For Dummies is perfect for people just starting out with digital SLR photography as well as those who know their way around a camera.

David Busch's Nikon Zf Guide to Digital Photography is your allinone comprehensive resource and reference for the Nikon Zf, the company s retrostyled mirrorless camera with cuttingedge capabilities. Enthusiasts and professional photographers alike welcome the combination of vintage look and advanced features, including sophisticated subject detection of people, animals, vehicles, and airplanes; focus shift shooting for extended depthoffield; and a superhigh resolution Pixel Shift mode that quadruples the camera s resolution to an amazing 98 megapixels. Add in a prerelease feature that captures action that happened before you clicked the shutter, a switch that shifts the camera seamlessly into blackandwhite mode, 4K video, and continuous shooting at up to 30 frames per second, and you ll see why photographers are so excited about the Nikon Zf. With this book in hand, you ll master all these impressive features, and fine tune your camera skills as you develop your creativity while taking great photographs with your new Zf. Filled with detailed howto steps and fullcolor illustrations, David Busch's Nikon Zf Guide to Digital Photography covers the cameras still photography capabilities in depth, from taking your first photos through advanced details of setup, exposure, lens selection, lighting, and more, and relates each feature to specific photographic techniques and situations. Also included is an introduction to the cameras video features. A handy visual guide to the Zf offers closeup photos and descriptions of the cameras essential features and controls. Learn when to use each option and, more importantly, when not to use them, by following the author s recommended settings for every menu entry. With bestselling photographer and mentor David Busch as your guide, you'll quickly have full creative mastery of your camera s capabilities, whether you're shooting on the job, as an advanced enthusiast, or are just out for fun. Start building your knowledge and confidence, while bringing your vision to light with the Nikon Zf today.

Learn how to paint digitally in Adobe Photoshop; the key professional software for illustrators, video game artists, and the CG industry. Inside Digital Painting in Photoshop: Industry Techniques for Beginners is everything the budding digital painter needs to know about the customizable Photoshop interface, its efficient tools, essential painting brushes, and complex layers and masks. Explore the endless possibilities of digital painting through three highly detailed step-by-step tutorials which look intricately at key processes and techniques. Discover how to subtly integrate photo textures, create custom brushes, and generate impressive effects to develop your own incredible artworks. Digital Painting in Photoshop: Industry Techniques for Beginners is an essential guide for beginners, students, and those who want to learn more about how to harness the significant power of Photoshop as a painting tool.

FULLY REVISED AND UPDATED EDITION OF THE PHOTOGRAPHER'S EYE FROM AWARD-WINNING AUTHOR MICHAEL FREEMAN - COMING JULY 2025With 30% new content and never-before-seen images, Michael Freeman brings his ground-breaking book, The Photographer's Eye, up to date with a fresh look and the latest developments in digital photography.Design is the single most important factor in creating a successful photograph. The ability to see the potential for a strong picture and then organise the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs. Taking a brand-new look at composition, Michael Freeman explores the visual mechanics of photography in its own native terms. Freshly illustrated with straight-to-the-point diagrams and graphic deconstructions, this new remastered edition speaks in that intuitive, visual, and instantaneous language in which photographers think and work.Dive into extraordinary photography and graphic illustrations that explore how each compositional element is placed and arranged in relation to one another. Examine the outtakes from each shoot to understand why one particular image succeeded compared to those taken before and after. Track the viewer's eye as it moves throughout the photo to see the optical dynamics held within each frame. Most importantly, internalise this graphic language so you can instantly recognise amazing and powerful shots as they appear in your own viewfinder.

In The Art of Street Photography, photographers Joshua K. Jackson and Sean Tucker present a more interpretive and artistic approach to street photography.This book expands the scope of street photography from its more traditional 'reportage' roots to uncover your own subjective and creative visual voice. Throughout the book you will get ideas about how to use the public space as your canvas and your camera as a tool for personal expression. This approach invites you to imbue your work with personal meaning and share your perspective on the world as you seek to show the ordinary everyday in extraordinary ways.Whether you are a seasoned street photographer or just beginning, this book will inflame your curiosity and creativity. Packed with wisdom, encouragement, and striking imagery, The Art of Street Photography will shift your photography from a merely technical exercise to something truly artistic.

Learn to take great photos with your iPhone the camera you always have with you! Imagine if someone took the same photographic techniques, principles, and tools used by high-end and professional photographers, but applied them to shooting with an iPhone. Imagine the type of images you d be able to create using those same ideas. Well, that s exactly what Scott Kelby did in the first edition of the bestselling The iPhone Photography Book, and now he s done it again in this fully updated second edition! The world s #1 best-selling photography techniques author is once again about to break all the rules as he shows you how to apply the same techniques today s top pro photographers use to make stunning images. You re going to learn exactly how to use these techniques to create images that people will just not believe you could actually take with a phone (but with the quality of the iPhone s camera, you absolutely can!). Scott leaves all the techno-speak behind and, instead, treats the whole book as if it were just you and he out on a shoot with your iPhones, using his trademark casual, plain-English writing style to help you unlock the power of your iPhone to make the type of pictures you never thought could be done with a phone. You ll learn: Which tools to use to make pro-quality portraits in any lighting situation. How to create stunning landscape shots that people will swear you took with an expensive DSLR or mirrorless camera. Proven posing techniques that flatter your subject and make anyone you photograph look their very best in every shot. How to organize and edit your photos like a pro! The pros top tips for making amazing shots of everything from flowers to product shots, from food photography to travel shots, and everything in between. Each page covers a single concept, a single tool, or a trick to take your iPhone photography from snapshots to shots that will make your friends and family say, 'Wait you took this?!'

Utilize Jeremy Hazel's Affinity Photo expertise in this color guide to confidently solve problems in your photo edits by understanding the workflow structure and arming yourself with the most effective photo editing techniquesKey FeaturesLearn to use masking, selection, brushes, blend mode, and color tools in the photo editing workflowUnveil advanced personas used in the editing pipeline like tone mapping, liquification, and moreCreate your own brushes and build your artistic pallet in Affinity PhotoBook DescriptionIn this book, you’ll explore the Affinity Photo program through practice-based learning as you make popular photo edits, learning the tools and techniques in conjunction with the workflow concept. Instead of comprehensive description of the tools, you’ll learn through practical application and understand why they work, not just how they work. This is neither a technical manual nor a workbook but a project-based hybrid approach that provides a deeper understanding of how to use each tool to achieve your goal.Starting with the fundamentals of navigating the interface, understanding layers, and making your first edit, this Affinity Photo book gradually increases the complexity of projects. You’ll go from single-layer edits, composites, and RAW development to putting together a complex composition using the tools that you've learned along the way. Additionally, you’ll learn the best practices used by expert photo editors for a flawless finish.By the end of this book, you’ll have a good body of work, be able to evaluate the edits you want to make, and achieve desired results with Affinity Photo.What you will learnDevelop a repeatable methodology for use in your photo editing styleUnderstand the most frequently utilized techniques by professional editorsCompete a body of work for use and reference in future projectsDevelop your own libraries of assets, macros and tone mapping presets for your styleRecreate popular editing styles utilized in print and filmRecondition older family photosUnderstand and deconstruct other editing styles to expand your knowledgeWho this book is forIf you are a beginner to any form of photo editing or are a Photoshop user switching from Adobe, this book is for you. This book is also for small business owners who want to do brand-specific editing on stock photos but have limited experience in photo editing. Beginner-level editors, photographers, and people looking to get into product photography and advertising will be able to make the most out of this book.

In The Art of Street Photography, photographers Joshua K. Jackson and Sean Tucker present a more interpretive and artistic approach to street photography.This book expands the scope of street photography from its more traditional 'reportage' roots to uncover your own subjective and creative visual voice. Throughout the book you will get ideas about how to use the public space as your canvas and your camera as a tool for personal expression. This approach invites you to imbue your work with personal meaning and share your perspective on the world as you seek to show the ordinary everyday in extraordinary ways.Whether you are a seasoned street photographer or just beginning, this book will inflame your curiosity and creativity. Packed with wisdom, encouragement, and striking imagery, The Art of Street Photography will shift your photography from a merely technical exercise to something truly artistic.

Photo Techniques Magazine stated: "All our readers need to know about this very useful book." Indeed, there is no other compendium that is as in-depth as this for the beauty and magic of fine-art black-and-white photography. With 560 pages and over 1,000 illustrations, Way Beyond Monochrome starts with conceptual lessons of composition and takes you through image capture, exposure, controlling tonality, variable-contrast paper, archival printing, mounting, framing and presentation with simple concepts to an advanced level. This new edition has been completely revised and heavily expanded, adding over 250 pages to the original edition with new chapters on print mounting, spotting, framing, digital negatives, utilizing digital technologies for alternative processes, and fabulous do-it-yourself projects. Overall, the authors have created a thoroughly researched, technologically sound yet aesthetically pleasing, inspirational bible for monochrome photography.New to this edition: almost double the content a new section discussing the path from visualization to print, illustrating the interaction between eye and brain, explaining the rules of composition and when to break them to produce photographs with impact a new section on presentation including hands-on mounting, matting, spotting, and framing image capture has a more in-depth focus, now covering pinhole photography and digital capture now includes making and printing with digital negatives a new section discussing the pros and cons of typical image-taking and image-making equipment plus new do-it-yourself projects, including many darkroom tools and an electronic shutter tester a useful collection of templates, to copy, cut-out and take with you in your camera bag or use in the darkroom an appendix with all the recipes to make your own darkroom chemicals from scratch all illustrations improved and updated improved index with 1,400 references

Get excited about the Canon EOS 90D and all it can do!

An amazing photo begins with a quality camera and the know-how to use it. If you’ve selected the Canon EOS 90D, you now have a digital camera that serves a range of photographers, from novices to professionals. It takes some know-how to take advantage of the camera’s upgrades to its sensor, shutter speed, and video capabilities. Fortunately, Canon EOS 90D For Dummies canhelp you maximize the potential of the camera and its features.

Canon EOS 90D For Dummies lets you skip the photography class and start shooting high-quality images right away The book introduces the camera’s settings; explains how to take control of exposure, focus, and color; and shows how to put all this new-found knowledge to work to shoot great portraits or action shots. The book is co-written by a pair of photography pros who share their professional experience on how to apply simple techniques for great shots.

Choose the best setting for your situation Manage focus and color Make the most of your lighting Understand camera settings Customize your camera to your needs

Create remarkable photos and memories, whether you stick with user-friendly automatic settings or decide to dive into more advanced features. With your Canon EOS 90D and this book at your side, you can shoot quality video and capture moving subjects confidently.

Get excited about the Canon EOS 90D and all it can do!

An amazing photo begins with a quality camera and the know-how to use it. If you’ve selected the Canon EOS 90D, you now have a digital camera that serves a range of photographers, from novices to professionals. It takes some know-how to take advantage of the camera’s upgrades to its sensor, shutter speed, and video capabilities. Fortunately, Canon EOS 90D For Dummies canhelp you maximize the potential of the camera and its features.

Canon EOS 90D For Dummies lets you skip the photography class and start shooting high-quality images right away The book introduces the camera’s settings; explains how to take control of exposure, focus, and color; and shows how to put all this new-found knowledge to work to shoot great portraits or action shots. The book is co-written by a pair of photography pros who share their professional experience on how to apply simple techniques for great shots.

Choose the best setting for your situation Manage focus and color Make the most of your lighting Understand camera settings Customize your camera to your needs

Create remarkable photos and memories, whether you stick with user-friendly automatic settings or decide to dive into more advanced features. With your Canon EOS 90D and this book at your side, you can shoot quality video and capture moving subjects confidently.

From photographing a dewdrop in spring to a beautiful winter frost, follow your hobby throughout the year with renowned photographer Tom Ang. Whatever your level of expertise or type of camera, from the best digital SLRs on the market right down to camera phones, you'll find tips and tricks to help you get the most out of your shots. Now in its third edition, and fully updated with the latest developments in technology and equipment, this book will teach you everything you need to know to take great photographs that convey a sense of time, place and atmosphere.Packed with "how to" advice and projects to keep you snapping throughout the year, Digital Photography Month by Month is an inspiring and practical guide to taking beautiful photos whatever the season and weather conditions.

In his sixth book, renowned photographer, popular instructor, and best-selling author Bryan Peterson challenges and inspires us to see close-up photography in new ways when we view it through his eyes. You’ve seen the dewdrops, but what about dewdrops on a bird’s wing or raindrops on a car windshield? You’ve seen the bumblebees on vibrant flowers, but what about the fluid edge of just one petal or the colorful rusting metal at industrial sites? Even when Peterson does capture the more traditional subjects, it''s done in untraditional ways–and often with minimal specialized equipment! Most important, he moves beyond the commonplace to inspire new ways of getting close, using your lenses, and discovering unconventional subjects.

A quiet revolution has been gathering pace in photography - an exploration of the subtleties, excitement and pleasure in making images in black and white. This is not a case of old traditions reasserting themselves, but rather a rediscovery of what imagery made purely out of tones can offer to the creatively curious.The fourth book in Michael Freeman's newest series, Michael Freeman On...Black & White is a clear and concise guide to a unique, enduring and very popular subset of photography. Broken down into chapters covering every type of monochrome photography, the book provides both a practical guide to working without the distraction colour, details of the unique challenges posed by a genre that is so defined by shape and light and the ways in which working in monochrome can hugely improve your photographic practice.

Completely revised and updated throughout, Bryan Peterson''s classic guide to creativity helps photographers visualize their work, and the world, in a whole new light by developing their photographic vision.     Fully revised with 100 percent new photography, this best-selling guide takes a radical approach to creativity by explaining how it is not just an inherent ability but a skill that can be learned and applied. Using inventive photos from his own stunning portfolio, author and veteran photographer Bryan Peterson deconstructs creativity for photographers. He details the basic techniques that go into not only taking a particular photo, but also provides insights on how to improve upon it--helping readers avoid the visual pitfalls and technical dead ends that can lead to dull, uninventive photographs. This revised edition features a complete section on color as a design element and all new photographs to illustrate Peterson''s points. Learning to See Creatively is the definitive reference for any photographer looking for a fresh perspective on their work.

Nikon D40/D40x Digital Field Guide is filled with everything you need to know in order to take amazing photographs using your Nikon D40 or Nikon D40x. This full-color portable guide walks you through the essential controls, features, and functions of your Nikon D40 or D40x digital SLR using step-by-step instructions and full-color images of each menu screen. This robust guide not only shows you how to adjust white balance, autofocus, exposure, and choose lenses, it also teaches you when and why you should adjust each of these key settings. The Nikon D40/D40x Digital Field Guide goes beyond camera settings to offer you a refresher guide to the principles of digital photography, covering the essentials of lighting, composition, and exposure. Filled with amazing examples, this book also presents you with a variety of tips and tricks to capturing portraits, candids, sports, travel, macro photography, and much more.

A practical, affordable and accessible home photography tutor. This inspiring project-based course book covers everything from basic composition to the latest digital darkroom techniques.Learn at your own pace as this practical, comprehensive course helps you develop your key photographic techniques. Contents include: step-by-step projects on exposure, aperture, lenses, light, filters, colour, black and white and image enhancement; plus professional secrets and stunning shots from around the world.The fully interactive and project-based approach of Collins Complete Photography Course will help you to raise both your camera confidence and your level of photography.

Everything you need to know about photography, both digital and film, written by a team of experts. This comprehensive and superbly illustrated guide covers all aspects from basic composition to the latest digital know-how and digital darkroom techniques.Practical, inspiring and informative, Collins Complete Photography Manual takes you from choosing the right camera and understanding what different lenses can achieve, to creating the best possible composition. In addition, key techniques, such as image manipulation, are illustrated with stunning images and accompanied by easy-to-follow jargon-free text.There are separate sections on different themes, such as landscapes and nature, still life and sports shots, architecture, weddings, animals, and how to take a good portrait. In addition, professional tips throughout help you to avoid potential problems and show you how to get the best out of your camera and raise your level of photography.

A unique and stylish gift in a smart, textured rubber binding, with an elasticised band. Aimed at the digital photographer on the move, it’s full of advice on getting the best shots when you’re out and about – whether on holiday, photographing fast-moving sports or capturing exotic landscapes.This attractive, pocket-sized photography book will give you all the practical and inspirational help you need when out and about taking photographs. Contents include:BASICS - Getting startedTHEMES - What to shoot outdoorsTIME & PLACE - When and where to shoot outdoorsTECHNIQUES - How to shoot outdoorsKIT - What you need to shoot outdoorsBACK-UP - Storing, editing and sending images outdoors

This is the definitive practical guide to getting the most out of your digital SLR camera, written by top working photographer, John Freeman. Full of inspiring photography and professional tips, it is ideal for all keen amateur photographers and those aspiring to move over from using a traditional film SLR camera.The digital single lens reflex (DSLR) camera is now the must-have camera for all serious amateur photographers. Whether you already own one or are thinking of making the move from a point-and-shoot digital camera or a film SLR, this practical guide will provide all the help, advice and inspiration you need.Chapters include: understanding the DSLR system, seeing the picture, photographing landscapes, nature, people, architecture, still life, action, getting more from your DSLR and post-production techniques.

This one-stop practical guide will show you how to make the most of your digital photos. To make your progress easier, it comes in a handy format with colour photos and expert advice throughout.Over three billion digital photos are sitting on hard discs in the UK alone – yet the potential they contain remains largely unfulfilled, and many are in danger of being lost forever if a computer crashes.This is the next step for digital photographers: they have bought a camera; they have taken some photos; now they want to do something with them.This book is full of practical and creative ideas that will appeal to the beginner and the experienced photographer alike. So whether you want to remove an ex–partner from your photos, use your images to make brilliant gifts, create a stunning digital scrapbook or DVD slideshow, or sell your images to make money, this book has all the ideas, tips and answers you will need.