International Business: The New Realities, Global Edition + MyLab Management with Pearson eText (Package)

AvS. Cavusgil,Gary Knight

2019

1 307 kr

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Produktinformation

Utgivningsdatum:2019-09-24
Höjd:218 x 274 x 18 mm
Vikt:1 140 g
Språk:Engelska
Upplaga:5
Förlag:Pearson Education
EAN:9781292303376

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Innehållsförteckning

1 Introduction: What Is International Business? 2 Globalization of Markets and the Internationalization of the Firm 3 The Cultural Environment of International Business 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5 Theories of International Trade and Investment 6 Political and Legal Systems in National Environments 7 Government Intervention and Regional Economic Integration 8 Understanding Emerging Markets 9 The International Monetary and Financial Environment 10 Financial Management and Accounting in the Global Firm 11 Strategy and Organization in the International Firm 12 Global Market Opportunity Assessment 13 Exporting and Global Sourcing 14 Foreign Direct Investment and Collaborative Ventures 15 Licensing, Franchising, and Other Contractual Strategies 16 Marketing in the Global Firm 17 Human Resource Management in the Global Firm

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