Consumer Behavior: Buying, Having, and Being, Global Edition + MyLab Marketing with Pearson eText (Package)
2019
1 379 kr
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Produktinformation
- Utgivningsdatum:2019-11-06
- Höjd:216 x 276 x 22 mm
- Vikt:1 260 g
- Språk:Engelska
- Upplaga:13
- Förlag:Pearson Education
- EAN:9781292318219
Utforska kategorier
Innehållsförteckning
- PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR1. Buying, Having, and Being: An Introduction to Consumer Behavior2. Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR3. Perception4. Learning and Memory5. Motivation and Affect6. The Self and Gender Identity7. Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS 8. Attitudes and Persuasive Communications9. Decision Making10. Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS11. Group Influences and Social Media12. Income and Social Class13. Subcultures14. Culture Appendix I: Careers in Consumer ResearchAppendix II: Research MethodsAppendix III: Sources of Secondary Data
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