Michael Solomon – författare

Get into the contemporary European Consumer mindset with this industry-leading text.

Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world.

Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses.

The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications.

The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences.

Key features include:

'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities. 'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work. Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour. New coverage of sustainable consumption and emerging technologies is integrated into the text. Extensive analysis of the new world of digital consumers, social media, and online behaviour.

From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

The sixth edition of Operative Surgery of the Colon, Rectum and Anus presents the state of the art in colorectal surgery. Edited by world renowned surgeons and with expert chapters from contributors in North America, Europe, and Australasia, the book is essential reading for the experienced surgeon established in colorectal practice as well as advanced trainees in general surgery. Each procedure is described in authoritative text beautifully complemented by high quality step-by-step color artwork and intraoperative photographs, enabling the reader to approach common and rare colorectal conditions with confidence.The book comprehensively covers surgery of the anus, rectum and colon in 87 chapters, grouped into nine sections for ease of reference (General Principles, Proctology, Stomas, Small Intestine, Colon, Rectum, Perineal Reconstruction, Rectal Prolapse and Surgery for Incontinence). The print edition is further enhanced by an accompanying VitalSource eBook, enabling the user to download and read the book offline on a personal computer or mobile device. A masterful account of contemporary surgical practice, Operative Surgery of the Colon, Rectum and Anus will remain the definitive atlas of coloproctology for years to come.

The Literature of Misogyny in Medieval Spain examines the medical underpinnings of two major misogynist works from fifteenth-century Iberia: Alonso de Martínez's Arcipreste de Talavera and Jacme Roig's Spill. Michael Solomon argues that these works gain their persuasive force by linking concerns over health and illness with men's behaviour towards women. Solomon shows how the demonization of women in medieval society was more than a cultural phenomenon; it was a legitimate aspect of the healing arts, considered vital to the well-being of men.

The Literature of Misogyny in Medieval Spain examines the medical underpinnings of two major misogynist works from fifteenth-century Iberia: Alonso de Martínez's Arcipreste de Talavera and Jacme Roig's Spill. Michael Solomon argues that these works gain their persuasive force by linking concerns over health and illness with men's behaviour towards women. Solomon shows how the demonization of women in medieval society was more than a cultural phenomenon; it was a legitimate aspect of the healing arts, considered vital to the well-being of men.

PMP Exam Cram, Fourth Edition, is the perfect study guide to help you pass the 2009 PMP Exam. It provides coverage and practice questions for every exam topic. The book contains an extensive set of preparation tools such as quizzes and Exam Alerts.

 

Covers the critical information you’ll need to know to score higher on your exam!

Approach the project management process from PMI’s views on project management Understand the project management framework Properly initiate projects Understand the project planning process Complete the planned project work Monitor project work and make necessary changes Close projects Follow PMI’s professional responsibility standards

From the fourteenth through the sixteenth centuries in Spain, health-related information in the vernacular began to circulate widely in treatises, compendiums, manuals, plague tracts, summaries, encyclopedias, and recipe collections. These were often the work of concerned physicians who attempted to refashion medical information to appeal to nonprofessionals. In Fictions of Well-Being Michael Solomon explores the shaping of this audience of sickly readers, highly motivated individuals who, when confronted with the painful, disruptive, and often alienating conditions of physical disorder, looked for relief in books.Vernacular medical writing from late medieval and early modern Spain emerged from the interrelated imperatives to address the immediate or future hygienic and pathological needs of the patient while promoting the reputation and learned credentials of the physician. For sickly readers, a medical treatise was more than just a collection of technical information; such a work implied that they could do with a medical text what the physician normally did at the bedside. In their imagination, the treatise became a type of palpable instrument that encouraged the reader to take advantage of its possible use and benefits. In these fictions of well-being, we may see the antecedents of the self-help and popular medical books so prominent on today's best-seller lists.

Now on its sixth edition, this book presents the state of the art in colorectal surgery. It is essential reading for the experienced surgeon established in colorectal practice as well as advanced trainees in general surgery. The book comprehensively covers surgery of the anus, rectum and colon in 87 chapters, grouped into nine sections for ease of reference (General Principles, Proctology, Stomas, Small Intestine, Colon, Rectum, Perineal Reconstruction, Rectal Prolapse and Surgery for Incontinence). The print edition is further enhanced by an accompanying VitalSource e-book, enabling the user to download and read the book offline on a personal computer or mobile device.

For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

For undergraduate Principles of Marketing courses.

Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This package includes MyLab™ Marketing, an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

For consumer behavior courses.

This package includes MyLab.

 

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

 

Reach every student by pairing this text with Pearson MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Pearson MyLab Marketing should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

For undergraduate principles of marketing courses.

Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.

The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

For consumer behaviour courses.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.

The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Highly skilled 10x talent brings at least 10 times the value to your organization. By understanding how to attract, manage, and retain these sought-after individuals, your business will become more agile, innovative, and experience transformational growth.

10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up.

Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices.

It also reveals how individuals can evolve from good to great to 10x, and enjoy the many perks and rewards this status brings.

In Game Changer, you’ll learn:

How highly skilled talent is transforming companies of all sizes and industries through real world stories and first-hand testimonies from top executives and entrepreneurs.Ways managers can become coaches that empower their team to accomplish amazing results.The unconventional business environment 10xers need for massive productivity, including deep flow states, greater autonomy and ownership, and work time flexibility.How to see yourself as both talent and management and become comfortable switching these hats.

Game Changer will show you how to make an impact at work, become a highly skilled and phenomenally gifted employee, and experience the rewards and satisfaction of being 10x.

Now on its sixth edition, this book presents the state of the art in colorectal surgery. It is essential reading for the experienced surgeon established in colorectal practice as well as advanced trainees in general surgery. The book comprehensively covers surgery of the anus, rectum and colon in 87 chapters, grouped into nine sections for ease of reference (General Principles, Proctology, Stomas, Small Intestine, Colon, Rectum, Perineal Reconstruction, Rectal Prolapse and Surgery for Incontinence). The print edition is further enhanced by an accompanying VitalSource e-book, enabling the user to download and read the book offline on a personal computer or mobile device.