Cristel Russell – författare

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Comportamiento del consumidor es un eText que ofrece una introducción completa y actualizada al estudio del comportamiento del consumidor, con un enfoque claro en comprender cómo piensan, sienten y actúan las personas en el entorno actual. Organizado en cinco secciones clave, el contenido explora desde los fundamentos y las cuestiones éticas del consumo, hasta la percepción, la toma de decisiones, la identidad y las influencias sociales y culturales. Con una sólida base teórica respaldada por investigaciones recientes y aplicaciones prácticas, este eText integra ejemplos contemporáneos, datos del sector y escenarios del mundo real para ayudar a los estudiantes a conectar el aprendizaje con la vida cotidiana. Además, incorpora una perspectiva inclusiva y diversa, junto con temas relevantes como el cambio climático y la justicia social, preparando a los estudiantes para analizar el consumo en un entorno global dinámico.

Accesso per 18 mesi all'edizione digitale del testo arricchita da funzionalità che permettono di personalizzarne la fruizione e inserire segnalibri, anche su tablet e smartphone. 

Comportamiento del consumidor es un eText que ofrece una introducción completa y actualizada al estudio del comportamiento del consumidor, con un enfoque claro en comprender cómo piensan, sienten y actúan las personas en el entorno actual. Organizado en cinco secciones clave, el contenido explora desde los fundamentos y las cuestiones éticas del consumo, hasta la percepción, la toma de decisiones, la identidad y las influencias sociales y culturales. Con una sólida base teórica respaldada por investigaciones recientes y aplicaciones prácticas, este eText integra ejemplos contemporáneos, datos del sector y escenarios del mundo real para ayudar a los estudiantes a conectar el aprendizaje con la vida cotidiana. Además, incorpora una perspectiva inclusiva y diversa, junto con temas relevantes como el cambio climático y la justicia social, preparando a los estudiantes para analizar el consumo en un entorno global dinámico.