John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.Discover more on our Sloman Economics news site.

• About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS The business environment and business economicsEconomics and the world of businessBusiness organisationsPart B BUSINESS AND MARKETS The working of competitive marketsBusiness in a market environmentPart C BACKGROUND TO DEMAND Demand and the consumerBehavioural economics of the consumerFirms and the consumerPart D BACKGROUND TO SUPPLY Costs of productionRevenue and profitPart E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firmPart F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategyPart G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relationsInvestment and the employment of capitalPart H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the marketGovernment and the firmGovernment and the marketPart I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational businessInternational tradeTrading blocsPart J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflationPart K MACROECONOMIC POLICY Demand-side policySupply-side policyInternational economic policyWeb appendix Key ideas Glossary Index

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.Discover more on our Sloman Economics news site.

• About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS The business environment and business economicsEconomics and the world of businessBusiness organisationsPart B BUSINESS AND MARKETS The working of competitive marketsBusiness in a market environmentPart C BACKGROUND TO DEMAND Demand and the consumerBehavioural economics of the consumerFirms and the consumerPart D BACKGROUND TO SUPPLY Costs of productionRevenue and profitPart E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firmPart F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategyPart G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relationsInvestment and the employment of capitalPart H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the marketGovernment and the firmGovernment and the marketPart I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational businessInternational tradeTrading blocsPart J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflationPart K MACROECONOMIC POLICY Demand-side policySupply-side policyInternational economic policyWeb appendix Key ideas Glossary Index

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.Discover more on our Sloman Economics news site.

• About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS The business environment and business economicsEconomics and the world of businessBusiness organisationsPart B BUSINESS AND MARKETS The working of competitive marketsBusiness in a market environmentPart C BACKGROUND TO DEMAND Demand and the consumerBehavioural economics of the consumerFirms and the consumerPart D BACKGROUND TO SUPPLY Costs of productionRevenue and profitPart E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firmPart F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategyPart G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relationsInvestment and the employment of capitalPart H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the marketGovernment and the firmGovernment and the marketPart I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational businessInternational tradeTrading blocsPart J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflationPart K MACROECONOMIC POLICY Demand-side policySupply-side policyInternational economic policyWeb appendix Key ideas Glossary Index