Jon Guest – författare

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.Contributors examine the core achievements that can be gained from playing games and simulations and how these can be adapted to learning within the business environment using a variety of techniques such as remote online learning, creating a digital game application and taking part in simulations that teach life skills for employability. The book also highlights the value and importance of skill learning through games alongside traditional methods to provide a more pleasurable learning experience.Examining all aspects of teaching and education, this book will be an invaluable resource for academics in business and law schools based in the UK and internationally.

The ideal introduction to the exciting world of economic theory and data analysis.

For students taking a course on the Principles of Economics

Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is essential for the students who want to get a solid understanding of the key concepts in economic theory and practice. With content that is accessible and easy to follow, this latest version will allow you to take your first steps into thinking like an economist.

The latest edition provides valuable insight into the constantly changing and often complex issues that economists face today. The updated comprehensive study material comes with extensive revisions, and the content has been improved, discussing the latest events and developments in the field.

The book touches upon some of the major issues the world is facing in the 2020s from an analytical and critical point of view, prompting you to adopt the economist way of thinking and reflect on both the economic problems and opportunities it presents. Some issues include the effects of the Covid-19 pandemic and aftermath, globalisation, climate emergency facing our planet, the rise in populism and large-scale migration of people across and within continents.

From theory to practical, real-life applications, contemporary issues, and events, this is a leading student text and definitive guide on the principles of Economics.

Personalise learning with MyLab® Economics.

By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

9781292405421 Sloman, Garratt & Guest, Economics, 11th edition PLUS MyLab® Economics with eText access card

Pack consists of:

9781292405339 Economics, 11e (print book) 9781292405377 MyLab® Economics Instant Access Card 9781292405384 MyLab® Economics eText

Pearson, the world's learning company.

NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® platforms exist for each title, and registrations are not transferable. To register for and use MyLab Economics, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson:If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, be incorrect, or previously redeemed. Check with the seller before completing your purchase.

The ideal introduction to the exciting world of economic theory and data analysis.

For students taking a course on the Principles of Economics

Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is essential for the students who want to get a solid understanding of the key concepts in economic theory and practice. With content that is accessible and easy to follow, this latest version will allow you to take your first steps into thinking like an economist.

The latest edition provides valuable insight into the constantly changing and often complex issues that economists face today. The updated comprehensive study material comes with extensive revisions, and the content has been improved, discussing the latest events and developments in the field.

The book touches upon some of the major issues the world is facing in the 2020s from an analytical and critical point of view, prompting you to adopt the economist way of thinking and reflect on both the economic problems and opportunities it presents. Some issues include the effects of the Covid-19 pandemic and aftermath, globalisation, climate emergency facing our planet, the rise in populism and large-scale migration of people across and within continents.

From theory to practical, real-life applications, contemporary issues, and events, this is a leading student text and definitive guide on the principles of Economics.

Personalise learning with MyLab® Economics.

By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

9781292405421 Sloman, Garratt & Guest, Economics, 11th edition PLUS MyLab® Economics with eText access card

Pack consists of:

9781292405339 Economics, 11e (print book) 9781292405377 MyLab® Economics Instant Access Card 9781292405384 MyLab® Economics eText

Pearson, the world's learning company.

NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® platforms exist for each title, and registrations are not transferable. To register for and use MyLab Economics, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson:If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, be incorrect, or previously redeemed. Check with the seller before completing your purchase.

Develop an understanding of economics applied to the world of business.

Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions.

Pair this text with MyLab®Economics

MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Economics, search for:

9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of: 

Print textbook eBook MyLab®Economics

Develop an understanding of economics applied to the world of business.

Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions.

Pair this text with MyLab®Economics

MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Economics, search for:

9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of: 

Print textbook eBook MyLab®Economics

Develop an understanding of economics applied to the world of business.

Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.

The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine.

Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding.

Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions.

Pair this text with MyLab®Economics

MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Economics, search for:

9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of: 

Print textbook eBook MyLab®Economics

Discover the exciting world of economics and learn to think like an economist, using key concepts and data to analyse solutions to real-world challenges – from international issues to a range of everyday problems that affect us all.

Economics, 12th edition, by expert authors Sloman, Garratt and Guest is an essential resource for all students of economics, providing a thorough grounding in theory and practice and insight into the constantly-changing, often complex issues economists face.

Comprehensive yet accessible, this best-selling student text has been extensively revised to reflect developments shaping the global economy in the 2020s, including rising geopolitical tensions and financial instability, the impacts of the second Trump administration, a slowing move to net zero, the long-term legacy of post-Covid debt, the rise in social media misinformation, and more – developments that present both economic problems and opportunities.

Economics, 12th edition will help you:

Apply economics to real-world issues – 170 case studies and applications show how concepts translate into policy and practice around the world. Develop critical thinking – questions throughout each chapter encourage you to reflect and engage at a deeper level, building confidence to understand and evaluate different economic policies. Enhance employability skills – learn to analyse problems, devise your own solutions, and think flexibly and critically, applying core ideas to new situations. Keep up-to-date – follow the regularly updated news blog that accompanies this textbook for articles, videos, podcasts, and more.

Pair this text with MyLab Economics

MyLab is the teaching and learning platform available to support this title. By combining trusted author content with digital tools and a flexible learning experience, MyLab Economics personalises learning and assessment to help improve results.

MyLab Economics is not included with this title. If you would like to purchase both the physical textbook and MyLab (which also comes with the eBook), search for:

9781292481791 Economics + MyLab Economics (Package) which consists of:

Print textbook eTextbook MyLab Economics

Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.Contributors examine the core achievements that can be gained from playing games and simulations and how these can be adapted to learning within the business environment using a variety of techniques such as remote online learning, creating a digital game application and taking part in simulations that teach life skills for employability. The book also highlights the value and importance of skill learning through games alongside traditional methods to provide a more pleasurable learning experience.Examining all aspects of teaching and education, this book will be an invaluable resource for academics in business and law schools based in the UK and internationally.