About our authors John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol, UK, where the network is based. He was also Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston University, UK, having previously been a Principal Lecturer at Nottingham Business School.Jon Guest is a Senior Teaching Fellow at Aston University, UK, and a National Teaching Fellow of Advance HE.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick, UK.Discover more on our Sloman Economics News site.

• PART A: BUSINESS AND ECONOMICS 1. The business environment and business economics2. Economics and the world of business3. Business organisationsPART B: BUSINESS AND MARKETS 4. The working of competitive markets5. Business in a market environmentPART C: BACKGROUND TO DEMAND 6. Demand and the consumer7. Behavioural economics of the consumer8. Firms and the consumerPART D: BACKGROUND TO SUPPLY 9. Costs of production10. Revenue and profitPART E: SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS 11. Profit maximisation under perfect competition and monopoly12. Profit maximisation under imperfect competition13. Alternative theories of the firmPART F: SUPPLY: ALTERNATIVE STRATEGIES 14. An introduction to business strategy15. The small firm sector16. Growth strategies17. Growth through internationalisation18. Pricing strategyPART G: THE FIRM IN THE FACTOR MARKET 19. Labour markets, wages and industrial relations20. Investment and the employment of capitalPART H: THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 21. Reasons for government intervention in the market22. Government and the firm23. Government and the marketPART I: THE FOUNDATIONS OF THE MACROECONOMIC ENVIRONMENT 24. Introducing the macroeconomic environment25. Government and fiscal policy26. The financial system27. Central banks and monetary policyPART J: GLOBAL TRADE AND THE MACROECONOMIC ENVIRONMENT 28. Introduction to international trade29. Trading blocs30. The balance of payments and exchange ratesPART K: ANALYSING THE MACROECONOMIC ENVIRONMENT OF BUSINESS 31. Aggregate demand and economic fluctuations32. Output, prices and employment: How economies adjust to shocks33. Long-term growth and developmentWeb appendixKey ideasGlossaryIndex

About our authors John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol, UK, where the network is based. He was also Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston University, UK, having previously been a Principal Lecturer at Nottingham Business School.Jon Guest is a Senior Teaching Fellow at Aston University, UK, and a National Teaching Fellow of Advance HE.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick, UK.Discover more on our Sloman Economics News site.

• PART A: BUSINESS AND ECONOMICS 1. The business environment and business economics2. Economics and the world of business3. Business organisationsPART B: BUSINESS AND MARKETS 4. The working of competitive markets5. Business in a market environmentPART C: BACKGROUND TO DEMAND 6. Demand and the consumer7. Behavioural economics of the consumer8. Firms and the consumerPART D: BACKGROUND TO SUPPLY 9. Costs of production10. Revenue and profitPART E: SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS 11. Profit maximisation under perfect competition and monopoly12. Profit maximisation under imperfect competition13. Alternative theories of the firmPART F: SUPPLY: ALTERNATIVE STRATEGIES 14. An introduction to business strategy15. The small firm sector16. Growth strategies17. Growth through internationalisation18. Pricing strategyPART G: THE FIRM IN THE FACTOR MARKET 19. Labour markets, wages and industrial relations20. Investment and the employment of capitalPART H: THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 21. Reasons for government intervention in the market22. Government and the firm23. Government and the marketPART I: THE FOUNDATIONS OF THE MACROECONOMIC ENVIRONMENT 24. Introducing the macroeconomic environment25. Government and fiscal policy26. The financial system27. Central banks and monetary policyPART J: GLOBAL TRADE AND THE MACROECONOMIC ENVIRONMENT 28. Introduction to international trade29. Trading blocs30. The balance of payments and exchange ratesPART K: ANALYSING THE MACROECONOMIC ENVIRONMENT OF BUSINESS 31. Aggregate demand and economic fluctuations32. Output, prices and employment: How economies adjust to shocks33. Long-term growth and developmentWeb appendixKey ideasGlossaryIndex

About our authors John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol, UK, where the network is based. He was also Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston University, UK, having previously been a Principal Lecturer at Nottingham Business School.Jon Guest is a Senior Teaching Fellow at Aston University, UK, and a National Teaching Fellow of Advance HE.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick, UK.Discover more on our Sloman Economics News site.

• PART A: BUSINESS AND ECONOMICS 1. The business environment and business economics2. Economics and the world of business3. Business organisationsPART B: BUSINESS AND MARKETS 4. The working of competitive markets5. Business in a market environmentPART C: BACKGROUND TO DEMAND 6. Demand and the consumer7. Behavioural economics of the consumer8. Firms and the consumerPART D: BACKGROUND TO SUPPLY 9. Costs of production10. Revenue and profitPART E: SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS 11. Profit maximisation under perfect competition and monopoly12. Profit maximisation under imperfect competition13. Alternative theories of the firmPART F: SUPPLY: ALTERNATIVE STRATEGIES 14. An introduction to business strategy15. The small firm sector16. Growth strategies17. Growth through internationalisation18. Pricing strategyPART G: THE FIRM IN THE FACTOR MARKET 19. Labour markets, wages and industrial relations20. Investment and the employment of capitalPART H: THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 21. Reasons for government intervention in the market22. Government and the firm23. Government and the marketPART I: THE FOUNDATIONS OF THE MACROECONOMIC ENVIRONMENT 24. Introducing the macroeconomic environment25. Government and fiscal policy26. The financial system27. Central banks and monetary policyPART J: GLOBAL TRADE AND THE MACROECONOMIC ENVIRONMENT 28. Introduction to international trade29. Trading blocs30. The balance of payments and exchange ratesPART K: ANALYSING THE MACROECONOMIC ENVIRONMENT OF BUSINESS 31. Aggregate demand and economic fluctuations32. Output, prices and employment: How economies adjust to shocks33. Long-term growth and developmentWeb appendixKey ideasGlossaryIndex