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    1. Ekonomi och Ledarskap
    2. Nationalekonomi

    MyLab Economics, Economics for Business eText, and Economics for Business print textbook (Package)

    AvJohn Sloman,Dean Garratt

    Pearson Education

    2027

    1 363 kr

    Kommande

    Beskrivning

    Economics for Business is ideal if you are studying economics as part of a business degree or within management courses. It helps you connect economic theory to today’s global business issues, introducing key principles along with their relevance in the real world. Definitions, news stories and case studies help illustrate economics ideas; activities and questions help you assess your understanding at every stage. Uniquely, this text incorporates areas of application relevant for contemporary business practice, including business strategy, marketing and advertising, and more, as well as broader issues around environmental, social and governance (ESG), digital transformation, and other topics.

    The 10th Edition has been updated with current economic developments, business practices, and policy debates. It updates and expands analysis of globalisation, economic resilience strategies, and innovation, along with artificial intelligence, climate change, and many other topics. The Sloman Economic News site posts a short analysis every month on current economic and business issues that relate to textbook material. Each article offers supporting links and questions to promote further exploration.

    Produktinformation

    • Märke:Pearson Education
    • Utgivningsdatum:2027-03-01
    • Språk:Engelska
    • Upplaga:10
    • Förlag:Pearson Education
    • EAN:9781292540962

    Utforska kategorier

    • Nationalekonomi inom Ekonomi och Ledarskap

    Mer om författaren

    About our authors John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol, UK, where the network is based. He was also Visiting Professor at the University of the West of England, Bristol.Dean Garratt is a Senior Teaching Fellow at Aston University, UK, having previously been a Principal Lecturer at Nottingham Business School.Jon Guest is a Senior Teaching Fellow at Aston University, UK, and a National Teaching Fellow of Advance HE.Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick, UK.Discover more on our Sloman Economics News site.

    Innehållsförteckning

    • PART A: BUSINESS AND ECONOMICS 1. The business environment and business economics2. Economics and the world of business3. Business organisationsPART B: BUSINESS AND MARKETS 4. The working of competitive markets5. Business in a market environmentPART C: BACKGROUND TO DEMAND 6. Demand and the consumer7. Behavioural economics of the consumer8. Firms and the consumerPART D: BACKGROUND TO SUPPLY 9. Costs of production10. Revenue and profitPART E: SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS 11. Profit maximisation under perfect competition and monopoly12. Profit maximisation under imperfect competition13. Alternative theories of the firmPART F: SUPPLY: ALTERNATIVE STRATEGIES 14. An introduction to business strategy15. The small firm sector16. Growth strategies17. Growth through internationalisation18. Pricing strategyPART G: THE FIRM IN THE FACTOR MARKET 19. Labour markets, wages and industrial relations20. Investment and the employment of capitalPART H: THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 21. Reasons for government intervention in the market22. Government and the firm23. Government and the marketPART I: THE FOUNDATIONS OF THE MACROECONOMIC ENVIRONMENT 24. Introducing the macroeconomic environment25. Government and fiscal policy26. The financial system27. Central banks and monetary policyPART J: GLOBAL TRADE AND THE MACROECONOMIC ENVIRONMENT 28. Introduction to international trade29. Trading blocs30. The balance of payments and exchange ratesPART K: ANALYSING THE MACROECONOMIC ENVIRONMENT OF BUSINESS 31. Aggregate demand and economic fluctuations32. Output, prices and employment: How economies adjust to shocks33. Long-term growth and developmentWeb appendixKey ideasGlossaryIndex