As award-winning professors who research and specialize in economics education, authors Dirk Mateer and Lee Coppock know how to engage and motivate students. In the new fifth edition, Principles of Microeconomics continues to anticipate where students need help and provides the right nudges needed to succeed. New lead media author Dr. Carla Nietfeld now scaffolds interactive, assignable learning features throughout the courseware, and the team also emphasizes AI literacy in both the text content and new teaching tools. With features that emphasize how students can build economic skills for life and a cutting-edge courseware package, this text nurtures students’ problem-solving skills and brings you best-in-class teaching techniques that have engaged thousands of students.Highlights of this edition’s new content:New interactives created by Dr. Carla Nietfeld are scaffolded throughout the courseware, expanding students’ hands-on learning and building economic intuition as they try them.NEW Economics at Work profiles showcase how recent grads are using Principles concepts in their current jobs and careers, and updated chapter openers highlight key life skills students will learn in each chapter.NEW Economics in the Media examples make economics fun and relatable, and new coverage of tariffs and AI help students apply what they’ve learned to these hot topics. Updated Office Hours videos have been reworked in an animated format, and include math reviews, as well as coverage of AI in Economics.NEW Norton AI in the Norton Illumine Ebook boosts student engagement and is grounded in your textbook’s trusted content. Norton AI uses a powerful generative AI engine with strategic guardrails to support—but not replace!—the process of learning.Updated Smartwork and InQuizitive courses now include 40 new Economics in the News questions. Additional new questions also use Dr. Nietfeld’s interactives, providing cohesion across the courseware and deepening students’ exploration of concepts.COMING FALL 2027 NortonAI for Smartwork online homework builds problem-solving abilities with personalized support to guide students toward the answer and model the process of learning. For instructors, this feature provides valuable, time-saving performance summaries and other data-driven observations to reveal patterns and challenges in students’ progress.NEW spiral-bound instructor supplement, Best of the Ultimate Guide to Teaching Economics, provides tools and ideas to help instructors engage their in-person, hybrid, and online classrooms. This manual offers curated “best” tips for teaching each chapter, a new primer and activities for using AI, and support for using the 1,000+ resources on the full Norton Teaching Tools site.
