Primrose Bakery was founded in October 2004 by Martha Swift and her then business partner, Lisa Thomas. Nearly two decades later Martha is the sole owner and works alongside her two daughters. Ingredients are seasonal, well sourced and of the highest quality, everything is hand iced and baked in small batches and the Primrose Bakery's failsafe recipes are trusted by home bakers all over the world. This thriving family business continues to grow from strength to strength, with the bakery in Primrose Hill delivering all across London and five bestselling cookbooks to their name.

Primrose Bakery was founded in October 2004 by Martha Swift and her then business partner, Lisa Thomas. Nearly two decades later Martha is the sole owner and works alongside her two daughters. Ingredients are seasonal, well sourced and of the highest quality, everything is hand iced and baked in small batches and the Primrose Bakery's failsafe recipes are trusted by home bakers all over the world. This thriving family business continues to grow from strength to strength, with the bakery in Primrose Hill delivering all across London and five bestselling cookbooks to their name.

Primrose Bakery was founded in October 2004 by Martha Swift and her then business partner, Lisa Thomas. Nearly two decades later Martha is the sole owner and works alongside her two daughters. Ingredients are seasonal, well sourced and of the highest quality, everything is hand iced and baked in small batches and the Primrose Bakery's failsafe recipes are trusted by home bakers all over the world. This thriving family business continues to grow from strength to strength, with the bakery in Primrose Hill delivering all across London and five bestselling cookbooks to their name.