Adweek Magazine Series – serie
Visar alla böcker i serien Adweek Magazine Series. Handla med fri frakt och snabb leverans.
4 produkter
Disruption
Overturning Conventions and Shaking Up the Marketplace
Inbunden, 1996
447 kr
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Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.Still, do you really understand what makes …
Under the Radar
Talking to Today's Cynical Consumer
Av Jonathan Bond, Richard Kirshenbaum
Inbunden, 1997
481 kr
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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get …
Truth, Lies, and Advertising
The Art of Account Planning
Av Jo Steel
Inbunden, 1998
396 kr
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"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel …
Casting for Big Ideas
A New Manifesto for Agency Managers
Av Andrew Jaffe
Inbunden, 2003
366 kr
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In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut …
