Audience Research – serie

In How to Understand Theatre Audiences, Kirsty Sedgman offers a bold rethinking of what it means to watch, experience, and make meaning from live performance. Drawing on theatre history, spectatorship theory, years of classroom teaching, and hands-on research practice, this book is a lively introduction to key debates in Theatre & Performance Studies, providing accessible explanations of ideas like semiotics, phenomenology, relational aesthetics, and the emancipated spectator. At the same time, it is also a manifesto for taking audiences seriously — not as a homogenous mass, but as diverse individuals whose experiences matter.Written in a clear, funny, and unapologetically opinionated style, the book is divided into two parts. ‘Reviewing Audience Research’ traces the long intellectual history of how audiences have been imagined, regulated, feared, and transformed over time. From Plato to participatory performance, and from unruly crowds to enforced silence, Sedgman dismantles the myth of the passive spectator and replaces it with a richly nuanced account of audiencing as an active, creative, and deeply political process. ‘Doing Audience Research’ then turns to the practical realities of empirical research: exploring methods from interviews, surveys, and focus groups to cognitive science techniques and creative participatory approaches and concluding by making a powerful case for listening seriously to what audiences say.Designed for students, scholars, practitioners, cultural professionals, and theatre fans alike, this book is an essential reading for anyone who wants to think better about spectatorship and the power of performance in a divided age.

The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance.This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines.This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

This book investigates audience experience through the lens of sensory engagement in immersive, one-to-one performance. It presents a distinct, practice-based research (PBR) framework – a performance research ‘laboratory’ – designed to evaluate the effects on diverse audience experiences of two ‘sense-specific manipulations’: eye masks and touch. Through a qualitative analysis of responses from seventy-four individual audience participants, this book offers insight into how these popular ‘immersing’ strategies might be experienced. What do these strategies achieve? How do audience participants make sense of them? Do audience responses align with artistic intentions? And how does the PBR framework designed to address these questions influence the outcomes? Through an analysis of three sets of one-to-one performance experiments generating comparative data about the experience of sense-specific manipulation, this book proposes the utility of merging methodologies in artistic research with empirical audience research in theatre and performance studies. This study offers a new perspective on the value of sensory-focused, immersive, one-to-one experience as a means of resensitizing audience participants through performance.

This book investigates audience experience through the lens of sensory engagement in immersive, one-to-one performance. It presents a distinct, practice-based research (PBR) framework – a performance research ‘laboratory’ – designed to evaluate the effects on diverse audience experiences of two ‘sense-specific manipulations’: eye masks and touch. Through a qualitative analysis of responses from seventy-four individual audience participants, this book offers insight into how these popular ‘immersing’ strategies might be experienced. What do these strategies achieve? How do audience participants make sense of them? Do audience responses align with artistic intentions? And how does the PBR framework designed to address these questions influence the outcomes? Through an analysis of three sets of one-to-one performance experiments generating comparative data about the experience of sense-specific manipulation, this book proposes the utility of merging methodologies in artistic research with empirical audience research in theatre and performance studies. This study offers a new perspective on the value of sensory-focused, immersive, one-to-one experience as a means of resensitizing audience participants through performance.

Laughter, Power, and the Unconscious offers paradigm-breaking insights into the psychological and sociopolitical dimensions of humour and comedy. Based on an innovative audience experiment at Shakespeare's Globe, the authors develop a revolutionary theory of humour as manic defence, challenging Freud's classic formulations while engaging with contemporary humour theories.The text explores three key domains: firstly, it establishes and evaluates the theory in comparison to Freud's work in Jokes and their Relation to the Unconscious, while positioning it within major humour frameworks; secondly, it demonstrates the theory's application to Renaissance comedy, examining characters like Malvolio from Twelfth Night alongside stock figures of cuckolds and madmen in both English theatrical traditions and commedia dell'arte; finally, it investigates the theory's broader sociopolitical relevance by analysing war-related humour and racist jokes while addressing comedy's dual capacity to both challenge and reinforce existing power structures.This volume will appeal to the scholars and students of theatre and performance studies, psychology, literary theory and cultural studies interested in the sociopolitical implications of humour.

The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance.This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines.This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

This book responds to recent debates on cultural participation and the relevance of music composed today with the first large-scale audience experience study on contemporary classical music. Through analysing how existing audience members experience live contemporary classical music, this book seeks to make data-informed contributions to future discussions on audience diversity and accessibility. The author takes a multidimensional view of audience experience, looking at how sociodemographic factors and the frames of social context and concert format shape aesthetic responses and experiences in the concert hall. The book presents quantitative and qualitative audience data collected at twelve concerts in ten different European countries, analysing general trends alongside case studies. It also offers the first large-scale comparisons between the concert experiences and tastes of contemporary classical and classical music audiences. Contemporary classical music is critically discussed as a ‘high art subculture’ rife with contradictions and conflicts around its cultural value. This book sheds light on how audiences negotiate the tensions between experimentalism and accessibility that currently define this genre. It provides insights relevant to academics from audience research in the performing arts and from musicology, as well as to institutions, practitioners and artists.

This book responds to recent debates on cultural participation and the relevance of music composed today with the first large-scale audience experience study on contemporary classical music. Through analysing how existing audience members experience live contemporary classical music, this book seeks to make data-informed contributions to future discussions on audience diversity and accessibility. The author takes a multidimensional view of audience experience, looking at how sociodemographic factors and the frames of social context and concert format shape aesthetic responses and experiences in the concert hall. The book presents quantitative and qualitative audience data collected at twelve concerts in ten different European countries, analysing general trends alongside case studies. It also offers the first large-scale comparisons between the concert experiences and tastes of contemporary classical and classical music audiences. Contemporary classical music is critically discussed as a ‘high art subculture’ rife with contradictions and conflicts around its cultural value. This book sheds light on how audiences negotiate the tensions between experimentalism and accessibility that currently define this genre. It provides insights relevant to academics from audience research in the performing arts and from musicology, as well as to institutions, practitioners and artists.

This book reports on one of the largest co-ordinated efforts to survey the theatrical audience experience: the City Study of the Project on European Theatre Systems, which conducted over 7000 surveys and dozens of interviews and focus groups with audience members from four mid-sized cities across Europe.This study aimed to capture the details of how audiences perceive and value theatre, and resulted in a data set which, while imperfect, has no precedent in scale and comparability for theatre studies. Based on this very large data set, the authors were able to create a portrait of varied segments of European theatrical audiences, its experiences, and how it values theatre, that is more detailed and incisive than any previously available. The question is not just who comes to theatre, but why, and how those experiences are valuable to them. This book’s key contribution, however, is methodological that offers a detailed and unsparing examination of the City Study’s working methods: their underlying theory, their strengths and weaknesses, and which survey and interview techniques were more successful in bringing out useful information.This makes this book essential reading for those interested in studying theatre’s place in society, but also for artists, policy makers, and arts professionals who want to make and share work with an understanding of their audience’s engagement with it.

This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.

This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.

Experiential Spectatorship offers a lens for analyzing audience experience with(in) a variety of contemporary media. Using a broad-based perspective, this media includes participatory theatre, video games, digital simulations, social media platforms, alternate reality games, choose your own adventure narratives, interactive television, and a variety of other experiential performance events. Through a taxonomy that includes Immersion, Participation, Game Play, and Role Play the book guides the reader to understand the ways mediatization and technics brought about by digital technologies are changing the capacities and expectations of contemporary audiences. In their daily interactions and relations with their technologies, they become mediatized spectators. By reading these technologies' impacts on individual subjectivity prior to acts of spectatorship, one gains the tools to best describe how the spectator creates forms of relational exchange with their experential media.This book prepares the reader to think in a digital manner so they can best recognize how performance and spectatorship in the twenty-first century are evolving to meet the needs of future waves of spectators brought up in a postdigital world.

This book responds to the urgent need to develop new ways of studying audience engagement with the arts in times of rapid technological and societal changes.Integrating humanities, natural sciences, and applied research approaches, the book proposes new methods of arts engagement research. It focuses on audience experiences of engagement, branching out engagement from the facilitation of arts involvement and audience development. The book presents a mixed-methods study of the signs of engagement in audience physiology (heart rate and skin conductance), audience reflections and contextual influence of the artworks. The exploration of the dynamics of audience experiences during two virtual reality (VR) art projects demonstrates engagement processes as adaptable. The results suggest that there is no "best" way to engage with the arts, but rather a range of engagement variants, which – depending on the context – stretch from relaxed alertness to high arousal. The book offers fresh perspectives, questions established audience studies and broader conventions, and opens new agendas that reach beyond disciplinary borders.This volume will resonate with audience scholars, arts practitioners, cultural policymakers, and researchers in psychology, neuroscience, empirical aesthetics, and VR.