Bard Press – serie

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:multiply the effectiveness of your advertisingunderstand the tug-of-war between intellect and emotioncreate totally new concepts from combinations of old onesfocus your advertising, your business, and your life.

In 1999, this best-selling title won both the Benjamin Franklin and ForeWord Magazine Business Book of the Year awards. Packed with time-tested techniques and real-life case studies, this work and life field guide is based on the famous training program of the same name that has helped 500,000 participants in hundreds of major corporations learn how to succeed in today's lough business environment.

This book is not about leadership, (at least in the way we normally think about it).Leadership is not about position, or authority. It’s not about big speeches or grand visions.Leadership is about engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, and in our families.Leadership is an activity—small actions taken in moments of opportunity. You can learn to see more of these moments and actively seize the opportunities for change. More importantly, you can help others learn to see these moments and give them the confidence to make changes. No matter what role they are in within your organization, neighborhood, or family, their many small actions will combine to produce the power needed to resolve the biggest problems.Because when everyone leads the toughest challenges get seen and solved.

This book is not about leadership, at least in the way we normally think about it.Leadership is not about position, or authority.It’s not about big speeches or grand visions.Leadership is engaging others to solve daunting challenges. Those challenges appear in our professional lives, in our communities, our families—and they seem unsolvable, beyond our ability to see what needs to be done or outside our capacity to make the changes needed. They are not.Because, leadership is an activity—small actions taken in moments of opportunity. And as you start to look around, you can begin to see more of those moments, seize the opportunity in those moments. Most importantly, you can help others see those opportunities too.That’s why everyone can lead and the real power to solve our most important challenges is when everyone leads.

Relationships are the foundation of our long-term business success.The problem is a million things get in the way:“I don’t have enough time.” “I don’t want to be a nag.”“They are super busy right now.”And the biggest one—“I’m just not good at this.”There’s a simple solution to breaking through all this noise: Giving.When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life.The real magic to this approach: It’s always your move, and there’s always a way to be helpful. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship. A great deal might make your year, but a great relationship can make your entire career.No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award — on this time, the book, has nuts, bolts, and even more bite!The Wizards's secret formulas will show:How to find a champion to sell your ideasWhy targeting your market can be a big mistakeWhy bankers think backwardsWhy being "out of style" can be profitableHow to write miraculous ads

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:How the right and left hemispheres of the brain differently—and how to sneak past the rational left brain to deliver messages to the more open right brain.How to access long-term memory to powerfully brand your company, product, or service—and avoid the one fatal error that can cause you mountains of advertising money.How to achieve quick sales miracles with advertising hype — and why you should avoid doing so at all costs.How to create your own gravity well that gently draws customers in and gradually persuades them to commit

A contemporary fable about a beagle and a lawyer on the classic hero's journey. A richly multifaceted tale overflowing with essential lessons for business and for life.A lawyer named Intellect and a beagle named intuition travel the road to self-discovery. They struggle through the Forest of Confusion and Swamp of Depression, arrive at the Village of Compromise, climb the Purple Mountains, cross the Fruited Plains, only to be stopped by the Sea of False Hope...on a search for Destinae.A story about learning to trust intuition and the power of a spiritual quest with important business and life lessons along the way.