Behaviorally Informed Organizations - Böcker

Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing  as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition.

The latest title in the Behaviourally Informed Organizations series offers practical advice on how best to successfully design, deliver, and evaluate efficient cash transfer programs, with a view to alleviating poverty.While much progress has been made in reducing poverty worldwide – especially in the pre-pandemic era – it is fair to say that an unacceptably large proportion of the world’s people still live in poverty. Cash Transfers for Inclusive Societies sheds light on the widely prevalent cash transfer programs. The book asks these central questions: What is the state of the art in the development of welfare programs? What do we know works in these programs and what does not? How can an understanding of behavioral science better inform the design, delivery, and evaluation of welfare programs?The latest title in the Behaviourally Informed Organizations series, the book develops a nuanced framework for how governments, practitioners, and society in general should design cash transfer programs to improve inclusivity, reduce poverty, and improve equality. It draws on field experiments and case studies to showcase past successes, while also building frameworks and developing prescriptive advice that we can give to practitioners who are looking to design a behaviorally informed cash transfer program. With contributions from leading academics as well as seasoned practitioners, Cash Transfers for Inclusive Societies presents a new model to policymakers to study and shift the discourse on poverty alleviation from purely economic factors to also behavioral ones.