Taking control of your company’s destiny starts with planning strategically from the beginning.How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success.In Business Strategy, Tracy will help you discover how to:Ask the five key questions vital to any strategic planDetermine a corporate mission that lifts and inspires peopleDefine themselves in relation to their competitionReposition their business with new products, services, and technologyAnticipate crises, and more!Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement.Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary career from an ordinary one is creative thinking skills.As one of the world's premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. This concise, easy-to-read book guides you to immediately begin generating a stream of productive ideas.In Creativity & Problem Solving, Tracy reveals 21 proven techniques that will help you:Stimulate the three primary triggers to creativityInspire a creative mindset in staff through recognition, rewards, and environmentUse methods to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing anglesAsk focused questions to generate elegant solutionsUnderstand the difference between mechanical and adaptive thinkingRigorously evaluate new ideas without shutting down the creative impulseContaining mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving will help you tap into the root source of their own intuitive genius--and gain the winning edge they’ve been missing all this time.

When you can delegate and supervise well, you will not believe how efficient and easy managing your team can be.Managers’ performance reviews, their salary increases, and basically their fate within the company in general are judged by the results they deliver, yet those results are usually produced by a team of employees working under them. Thus, the most important and broad-reaching aspect of a manager’s job is the ability to delegate and supervise extremely well.In this book, success expert Brian Tracy reveals time-tested ways any manager can use to boost the performance and productivity of their employees.In Delegation & Supervision, Tracy shares helpful tips including how to:Define work, assign it, and set measurable, targeted standards for performanceMatch skills to job requirementsUse Management by Objectives to delegate longer-term tasks to trusted team membersMonitor, control, and keep on top of projects with minimum effortTurn delegation into a teaching tool and build the confidence of your staffAvoid reverse delegationFree up time for higher-level tasks only you can tackle, and moreWhen done right, delegation and supervision will allow your employees to learn, grow, and become more capable.Delegation & Supervision shows you how to impress the higher-ups with all that you and your team accomplished.

Hiring and firing are too crucial to get wrong. Eliminate the guesswork in the two most important tasks you face as a manager.Hiring and firing are difficult to get right and potentially costly to get wrong, both for your career and for the business. Hiring & Firing is the indispensable guide you absolutely must have by your side.Business expert Brian Tracy breaks down the simple but powerful strategies you can use to both bring stronger employees on board and weed out those not up to par. By learning to implement these techniques that Tracy can testify firsthand to the effectiveness of, you will make better leadership decisions that positively effect you and the business.In Hiring & Firing, you will be able to:Write appealing and accurate job descriptionsUse the law of three in interviews to find suitable candidatesAsk the right questionsProbe past performanceListen for the questions that indicate interviewees are qualified and seriousProvide clear direction and regular feedbackDe-hire gracefully, and more!At best, hiring and firing are key to improving your team and reaching your goals.Bringing on and letting go of the wrong people wastes company time and money while also reflecting poorly upon you. At worst, it could be crucial for the business in several ways. Hiring & Firing will ensure that you make the right decisions.

Great leadership isn't a mystery, but a skill that can be learned.Throughout your life, you’ve always recognized “it” when you saw it--that indescribable, appealing quality that tells you loud and clear this person is a leader, someone you should trust, follow, and learn from. And you’ve always told yourself, if only you had that “it factor” inside you that could inspire, motivate, and lead others in the same way. Well, you do . . . and you can! Nobody--not even the greatest you have ever seen--comes into the world a natural leader. But somewhere along the way, these people who entered the world in the same you did transformed into the kind of magnetic individuals who inspire others to follow their lead. Success expert Brian Tracy has spent years studying the world’s greatest leaders and believes that everyone has it inside them to:Inspire trust, confidence, and loyaltyInstill a sense of meaning and purpose in your organizationTap into the motivation and enthusiasm that compels others to commit to your visionClearly communicate goals and strategies and gain buy-inBuild winning teamsElicit extraordinary performance from ordinary peopleBecome the person seen as most likely to lead the organization to victoryAnd more Don’t fall for the lie that says some are born leaders and the rest of us are simply their followers. You are just as capable as anyone! Packed with practical, proven methods, Leadership, a indispensable little guide will help you unlock your leadership potential.

Unlock the secrets to turning even ordinary employees into extraordinary performers!Do you want to become invaluable to your company? The unparalleled key to achieving that notoriety is to learn how to boost your managerial skills and bring out the best in your people.If that sounds simple, that’s because it is! Great managers are made, not born. Renowned success expert Brian Tracy has written Management, a handy, easy-to-follow guide to help you improve yourself as a manager and a professional in general.In Management, Tracy shows how anyone can easily:Set performance standardsDelegate productivelyDefine key result areasConcentrate attention and resources on high-payoff activitiesHire and fire effectivelyBuild a staff of peak performersHold meetings that workCommunicate with clarityNegotiate successfullyRemove obstacles to performance, and more!Filled with practical, proven techniques and tools, Management is an essential guide that shows you how to bring out the best in your people--and be seen as an indispensable linchpin by the leaders of your organization.

Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You’ll discover how to:Build your customer baseSet yourself apart from the competitionUse market research and focus groups to fuel better decisionsFulfill a basic emotional need for buyersDetermine the correct price point for your offeringsMake the most of your distribution channelsGive customers a reason to switch from your competitorsAnd much more!Complete with time-tested marketing strategies, as well as Tracy’s trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

Most of your employees have all the ingredients for greatness inside them already. Learn how to give them the motivation they need to succeed.As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they can produce. Despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an underperforming lackluster group of paycheck collectors, with absenteeism and turnover levels too high to maintain any kind of consistent progress.Within this easy-to-read guide, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group.In Motivation, you will learn how to:Ensure employees feel passionate about their work and look forward to coming to workChallenge them with tasks that allow them to stretchSatisfy their need to feel both autonomous and part of a greater wholeReduce their fear of failure while increasing their desire to take risksRemove obstacles that suppress promising employeesProvide the regular feedback they need to succeed, and much more!More than likely, you already have the team you need to take your company to the next level of success. They are just waiting for someone to come along and inspire them to greatness. Packed with proven tools and strategies, Motivation helps any manager deliver a shot of adrenaline straight to the heart of his or her work team.

Few things have as broad an effect on your life and career as the ability to negotiate well. The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Simply put, those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, a practical, concise guide, Tracy teaches readers how to:Utilize the six key negotiating stylesHarness the power of emotion in hammering out agreementsPrepare like a pro and enter any negotiation from a position of strengthGain clarity on areas of agreement and disagreementDevelop win-win outcomesKnow when and how to walk awayApply the Law of FourPlus much more. Within the pages of this invaluable guide, begin mastering the art of negotiation. No other life-skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career.

Where do you want to be in one, three, or five years? Even small adjustments can bring about enormous results to your personal success.Where does that “winning edge” you’ve heard so much about come from? How do some people seem to find success simply from waking up and getting out of bed? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers.Instead of finding commonalities such as Ivy League educations, gold-star connections, and a dash of blind luck, Tracy discovered that the keys to their success were more often small adjustments in outlook and behavior. In this easy-to-follow guide, Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them.In Personal Success, you will learn to:Change your mindset to attract opportunityBanish self-limited beliefsBuild your self-confidencePractice courage and taking risksSharpen your natural intuitionContinually upgrade your skills and more!Packed with simple but game-changing techniques, Personal Success is the answer you’ve been searching for to gain that winning edge and turn your dreams into realities.

Discover the 6 key characteristics that set the most successful sales managers and professionals apart from the rest.The pressure surrounding the sales manager is intense. Given the task of recruiting, managing, and motivating a top team of high-performing sales professions, so much of the sales manager’s success is dependent on others. Or is it? Sales expert Brian Tracy has spent decades studying the most successful sales managers and professionals in every industry. In this indispensable pocket-sized resource, he has encapsulated 6 key characteristics of a winning sales team. In Sales Management, he distills these simple but powerful strategies so that sales managers can learn how to:Select and recruit sales championsEstablish clear objectivesInspire singleness of purposeMotivate people with the right incentivesDevelop winners through continuous coaching and trainingConduct game-changing performance reviewsDe-hire poor performersAnd more. Don’t leave your success as a sales manager in the hands of others. Learn today how YOU can increase your sales team’s effectiveness, improve their bottom line, and advance your own career in the process.

Taking control of your company’s destiny starts with planning strategically from the beginning.How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success.In Business Strategy, Tracy will help you discover how to:Ask the five key questions vital to any strategic planDetermine a corporate mission that lifts and inspires peopleDefine themselves in relation to their competitionReposition their business with new products, services, and technologyAnticipate crises, and more!Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement.Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary career from an ordinary one is creative thinking skills.As one of the world's premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. This concise, easy-to-read book guides you to immediately begin generating a stream of productive ideas.In Creativity & Problem Solving, Tracy reveals 21 proven techniques that will help you:Stimulate the three primary triggers to creativityInspire a creative mindset in staff through recognition, rewards, and environmentUse methods to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing anglesAsk focused questions to generate elegant solutionsUnderstand the difference between mechanical and adaptive thinkingRigorously evaluate new ideas without shutting down the creative impulseContaining mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving will help you tap into the root source of their own intuitive genius--and gain the winning edge they’ve been missing all this time.

When you can delegate and supervise well, you will not believe how efficient and easy managing your team can be.Managers’ performance reviews, their salary increases, and basically their fate within the company in general are judged by the results they deliver, yet those results are usually produced by a team of employees working under them. Thus, the most important and broad-reaching aspect of a manager’s job is the ability to delegate and supervise extremely well.In this book, success expert Brian Tracy reveals time-tested ways any manager can use to boost the performance and productivity of their employees.In Delegation & Supervision, Tracy shares helpful tips including how to:Define work, assign it, and set measurable, targeted standards for performanceMatch skills to job requirementsUse Management by Objectives to delegate longer-term tasks to trusted team membersMonitor, control, and keep on top of projects with minimum effortTurn delegation into a teaching tool and build the confidence of your staffAvoid reverse delegationFree up time for higher-level tasks only you can tackle, and moreWhen done right, delegation and supervision will allow your employees to learn, grow, and become more capable.Delegation & Supervision shows you how to impress the higher-ups with all that you and your team accomplished.

Hiring and firing are too crucial to get wrong. Eliminate the guesswork in the two most important tasks you face as a manager.Hiring and firing are difficult to get right and potentially costly to get wrong, both for your career and for the business. Hiring & Firing is the indispensable guide you absolutely must have by your side.Business expert Brian Tracy breaks down the simple but powerful strategies you can use to both bring stronger employees on board and weed out those not up to par. By learning to implement these techniques that Tracy can testify firsthand to the effectiveness of, you will make better leadership decisions that positively effect you and the business.In Hiring & Firing, you will be able to:Write appealing and accurate job descriptionsUse the law of three in interviews to find suitable candidatesAsk the right questionsProbe past performanceListen for the questions that indicate interviewees are qualified and seriousProvide clear direction and regular feedbackDe-hire gracefully, and more!At best, hiring and firing are key to improving your team and reaching your goals.Bringing on and letting go of the wrong people wastes company time and money while also reflecting poorly upon you. At worst, it could be crucial for the business in several ways. Hiring & Firing will ensure that you make the right decisions.

Great leadership isn't a mystery, but a skill that can be learned.Throughout your life, you’ve always recognized “it” when you saw it--that indescribable, appealing quality that tells you loud and clear this person is a leader, someone you should trust, follow, and learn from. And you’ve always told yourself, if only you had that “it factor” inside you that could inspire, motivate, and lead others in the same way. Well, you do . . . and you can! Nobody--not even the greatest you have ever seen--comes into the world a natural leader. But somewhere along the way, these people who entered the world in the same you did transformed into the kind of magnetic individuals who inspire others to follow their lead. Success expert Brian Tracy has spent years studying the world’s greatest leaders and believes that everyone has it inside them to:Inspire trust, confidence, and loyaltyInstill a sense of meaning and purpose in your organizationTap into the motivation and enthusiasm that compels others to commit to your visionClearly communicate goals and strategies and gain buy-inBuild winning teamsElicit extraordinary performance from ordinary peopleBecome the person seen as most likely to lead the organization to victoryAnd more Don’t fall for the lie that says some are born leaders and the rest of us are simply their followers. You are just as capable as anyone! Packed with practical, proven methods, Leadership, a indispensable little guide will help you unlock your leadership potential.

Unlock the secrets to turning even ordinary employees into extraordinary performers!Do you want to become invaluable to your company? The unparalleled key to achieving that notoriety is to learn how to boost your managerial skills and bring out the best in your people.If that sounds simple, that’s because it is! Great managers are made, not born. Renowned success expert Brian Tracy has written Management, a handy, easy-to-follow guide to help you improve yourself as a manager and a professional in general.In Management, Tracy shows how anyone can easily:Set performance standardsDelegate productivelyDefine key result areasConcentrate attention and resources on high-payoff activitiesHire and fire effectivelyBuild a staff of peak performersHold meetings that workCommunicate with clarityNegotiate successfullyRemove obstacles to performance, and more!Filled with practical, proven techniques and tools, Management is an essential guide that shows you how to bring out the best in your people--and be seen as an indispensable linchpin by the leaders of your organization.

Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You’ll discover how to:Build your customer baseSet yourself apart from the competitionUse market research and focus groups to fuel better decisionsFulfill a basic emotional need for buyersDetermine the correct price point for your offeringsMake the most of your distribution channelsGive customers a reason to switch from your competitorsAnd much more!Complete with time-tested marketing strategies, as well as Tracy’s trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

Most of your employees have all the ingredients for greatness inside them already. Learn how to give them the motivation they need to succeed.As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they can produce. Despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an underperforming lackluster group of paycheck collectors, with absenteeism and turnover levels too high to maintain any kind of consistent progress.Within this easy-to-read guide, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group.In Motivation, you will learn how to:Ensure employees feel passionate about their work and look forward to coming to workChallenge them with tasks that allow them to stretchSatisfy their need to feel both autonomous and part of a greater wholeReduce their fear of failure while increasing their desire to take risksRemove obstacles that suppress promising employeesProvide the regular feedback they need to succeed, and much more!More than likely, you already have the team you need to take your company to the next level of success. They are just waiting for someone to come along and inspire them to greatness. Packed with proven tools and strategies, Motivation helps any manager deliver a shot of adrenaline straight to the heart of his or her work team.

Few things have as broad an effect on your life and career as the ability to negotiate well. The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Simply put, those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, a practical, concise guide, Tracy teaches readers how to:Utilize the six key negotiating stylesHarness the power of emotion in hammering out agreementsPrepare like a pro and enter any negotiation from a position of strengthGain clarity on areas of agreement and disagreementDevelop win-win outcomesKnow when and how to walk awayApply the Law of FourPlus much more. Within the pages of this invaluable guide, begin mastering the art of negotiation. No other life-skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career.

Where do you want to be in one, three, or five years? Even small adjustments can bring about enormous results to your personal success.Where does that “winning edge” you’ve heard so much about come from? How do some people seem to find success simply from waking up and getting out of bed? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers.Instead of finding commonalities such as Ivy League educations, gold-star connections, and a dash of blind luck, Tracy discovered that the keys to their success were more often small adjustments in outlook and behavior. In this easy-to-follow guide, Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them.In Personal Success, you will learn to:Change your mindset to attract opportunityBanish self-limited beliefsBuild your self-confidencePractice courage and taking risksSharpen your natural intuitionContinually upgrade your skills and more!Packed with simple but game-changing techniques, Personal Success is the answer you’ve been searching for to gain that winning edge and turn your dreams into realities.

Discover the 6 key characteristics that set the most successful sales managers and professionals apart from the rest.The pressure surrounding the sales manager is intense. Given the task of recruiting, managing, and motivating a top team of high-performing sales professions, so much of the sales manager’s success is dependent on others. Or is it? Sales expert Brian Tracy has spent decades studying the most successful sales managers and professionals in every industry. In this indispensable pocket-sized resource, he has encapsulated 6 key characteristics of a winning sales team. In Sales Management, he distills these simple but powerful strategies so that sales managers can learn how to:Select and recruit sales championsEstablish clear objectivesInspire singleness of purposeMotivate people with the right incentivesDevelop winners through continuous coaching and trainingConduct game-changing performance reviewsDe-hire poor performersAnd more. Don’t leave your success as a sales manager in the hands of others. Learn today how YOU can increase your sales team’s effectiveness, improve their bottom line, and advance your own career in the process.