Capstone – serie

"As GMTV anchor, I interviewed hundreds of people every year. However well they interviewed, every single person would find it easier to explain their case by following these simple principles."—EAMONN HOLMES"[Drop the Pink Elephant] ... tackle[s] every aspect of personal communication in a crisp, entertaining style."—THE PLAIN ENGLISH SOCIETY"There can be no whitewash at the White House." (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.Sharpen your conversation by: FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANTGETTING RID OF THE JARGONLEARNING TO SPEAK IN PICTURESRECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLECAPTIVATING AN AUDIENCEN.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)

21 Dirty Tricks at Work is about lies. The type of underhand, pernicious and downright Machiavellian scheming that goes on in business every day. An estimated £7.8bn is lost each year in the UK alone though unnecessary and counter-productive office politicking. But 21 Dirty Tricks at Work is also a book of hope. It exposes the classic manoeuvres and gives practical advice on dealing with them to the vast majority who just want to do a good day's work. 21 Dirty Tricks at Work provides you with all the information you need to spot negative tactics and self-interested strategies. It shows you how to spot the games frequently being played and how to come out with your credibility intact and your sanity preserved.So, if you are fed-up of being on the receiving end of constant backbiting and skulduggery from workmates, join hands with the authors and get Machiavelli on the run!