Bill McFarlan is a journalist, broadcaster and Managing Director of one of Britain's leading media consultancies. He established The Broadcasting Business in 1989 to help individuals and businesses get their message to the world in a brighter, more positive vivid manner. Since then, he's conducted more than a thousand media training and presentation skills courses in Britain, France, Spain, the USA, the Caribbean and African. He's a regular speaker at conferences and passionate advocate of confidence-building techniques. In Tandem with his business life is a broadcasting career that began in radio in 1980 and took him through news presentation at Scottish Television to ten years with the BBC, anchoring Breakfast News Reporting Scotland, Sportscence and World's Strongest Man. He's fronted sports programmes on three satellite channels and is a regular contributors to news and current affairs programmes. Bill lives in Glasgow with his wife and three children.

"...full of advice about how to avoid sending out the wrong signals." (Human Resources, March 2006)

• World's Top Ten Pink Elephants xiForeword xiiiIntroduction xvSECTION ONE: Dump the Baggage and Create Clarity 11 Drop the Pink Elephant 32 Every Picture Tells a Story 13SECTION TWO: Be Principled in What You Say 233 Staying on the Louisiana Highway 254 Sorry Seems to be the Hardest Word 325 Tell the Unpalatable Truth, Rather than the 'White Lie' 466 Thank You and Well Done 537 Who Looks Stupid When You Criticize in Public? 59SECTION THREE: Positively Assert Yourself 738 Flush Out the Watering Down Words 759 Talk Positively About Yourself 88SECTION FOUR: Think of the Audience 10310 It's All Relative 10511 Email and Text – Bullets or Boomerangs 11712 Three Little Questions 126SECTION FIVE: Create Deeper Understanding 13713 Listen First to Understand 13914 Powerful Words 14815 Think, Talk, Act ... Then Tell the World 153Appendix: What do Your Words Say About You? 165Index 175

Bill McFarlan is a journalist, broadcaster and Managing Director of one of Britain's leading media consultancies. He established The Broadcasting Business in 1989 to help individuals and businesses get their message to the world in a brighter, more positive vivid manner. Since then, he's conducted more than a thousand media training and presentation skills courses in Britain, France, Spain, the USA, the Caribbean and African. He's a regular speaker at conferences and passionate advocate of confidence-building techniques. In Tandem with his business life is a broadcasting career that began in radio in 1980 and took him through news presentation at Scottish Television to ten years with the BBC, anchoring Breakfast News Reporting Scotland, Sportscence and World's Strongest Man. He's fronted sports programmes on three satellite channels and is a regular contributors to news and current affairs programmes. Bill lives in Glasgow with his wife and three children.

"...full of advice about how to avoid sending out the wrong signals." (Human Resources, March 2006)

• World's Top Ten Pink Elephants xiForeword xiiiIntroduction xvSECTION ONE: Dump the Baggage and Create Clarity 11 Drop the Pink Elephant 32 Every Picture Tells a Story 13SECTION TWO: Be Principled in What You Say 233 Staying on the Louisiana Highway 254 Sorry Seems to be the Hardest Word 325 Tell the Unpalatable Truth, Rather than the 'White Lie' 466 Thank You and Well Done 537 Who Looks Stupid When You Criticize in Public? 59SECTION THREE: Positively Assert Yourself 738 Flush Out the Watering Down Words 759 Talk Positively About Yourself 88SECTION FOUR: Think of the Audience 10310 It's All Relative 10511 Email and Text – Bullets or Boomerangs 11712 Three Little Questions 126SECTION FIVE: Create Deeper Understanding 13713 Listen First to Understand 13914 Powerful Words 14815 Think, Talk, Act ... Then Tell the World 153Appendix: What do Your Words Say About You? 165Index 175

Bill McFarlan is a journalist, broadcaster and Managing Director of one of Britain's leading media consultancies. He established The Broadcasting Business in 1989 to help individuals and businesses get their message to the world in a brighter, more positive vivid manner. Since then, he's conducted more than a thousand media training and presentation skills courses in Britain, France, Spain, the USA, the Caribbean and African. He's a regular speaker at conferences and passionate advocate of confidence-building techniques. In Tandem with his business life is a broadcasting career that began in radio in 1980 and took him through news presentation at Scottish Television to ten years with the BBC, anchoring Breakfast News Reporting Scotland, Sportscence and World's Strongest Man. He's fronted sports programmes on three satellite channels and is a regular contributors to news and current affairs programmes. Bill lives in Glasgow with his wife and three children.

"...full of advice about how to avoid sending out the wrong signals." (Human Resources, March 2006)

• World's Top Ten Pink Elephants xiForeword xiiiIntroduction xvSECTION ONE: Dump the Baggage and Create Clarity 11 Drop the Pink Elephant 32 Every Picture Tells a Story 13SECTION TWO: Be Principled in What You Say 233 Staying on the Louisiana Highway 254 Sorry Seems to be the Hardest Word 325 Tell the Unpalatable Truth, Rather than the 'White Lie' 466 Thank You and Well Done 537 Who Looks Stupid When You Criticize in Public? 59SECTION THREE: Positively Assert Yourself 738 Flush Out the Watering Down Words 759 Talk Positively About Yourself 88SECTION FOUR: Think of the Audience 10310 It's All Relative 10511 Email and Text – Bullets or Boomerangs 11712 Three Little Questions 126SECTION FIVE: Create Deeper Understanding 13713 Listen First to Understand 13914 Powerful Words 14815 Think, Talk, Act ... Then Tell the World 153Appendix: What do Your Words Say About You? 165Index 175