Dress and Fashion Research – Serie
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27 produkter
27 produkter
379 kr
Skickas inom 10-15 vardagar
Fashioning Brazil
Globalization and the Representation of Brazilian Dress in National Geographic
Inbunden, Engelska, 2018
1 754 kr
Skickas inom 10-15 vardagar
Examining the dynamics between subject, photographer and viewer, Fashioning Brazil analyses how Brazilians have appropriated and reinterpreted clothing influences from local and global cultures. Exploring the various ways in which Brazil has been fashioned by the pioneering scientific and educational magazine, National Geographic, the book encourages us to look beyond simplistic representations of exotic difference. Instead, it brings to light an extensive history of self-fashioning within Brazil, which has emerged through cross-cultural contact, slavery, and immigration.Providing an in-depth examination of Brazilian dress and fashion practices as represented by the quasi-ethnographic gaze of National Geographic and National Geographic Brazil (the Portuguese language edition of the magazine, established in 2000), the book unpacks a series of case studies. Taking us from body paint to Lycra, via loincloths and bikinis, Kutesko frames her analysis within the historical, cultural, and political context of Latin American interactions with the United States.Exploring how dress can be used to manipulate identity and disrupt expectations, Fashioning Brazil examines readers’ sensory engagements with an iconic magazine, and sheds new light on key debates concerning global dress and fashion.
Peacock Revolution
American Masculine Identity and Dress in the Sixties and Seventies
Inbunden, Engelska, 2018
1 754 kr
Skickas inom 10-15 vardagar
The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men’s long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men’s clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation’s choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.
1 543 kr
Skickas
502 kr
Skickas inom 10-15 vardagar
Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and ‘the West versus the Rest’. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word ‘fashion’ in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.
1 619 kr
Skickas inom 10-15 vardagar
Indonesian fashion has undergone a period of rapid growth over the last three decades. This book explores how through years of social, political, and cultural upheaval, the country’s fashion has moved away from “colonial fashion” and “national dress” to claim its own distinct identity as contemporary fashion in a global world.With specific reference to women’s wear, Contemporary Indonesian Fashion explores the diversity and complexity of the country’s sartorial offerings, which weave together local textile traditions like batik and ikat-making with contemporary narratives. The book questions concepts of “tradition” and “modernity” in the developing world, taking stock of the elite consumption of luxury brands and the large-scale manufacturing of fast fashion, and introduces us to the rise of new trends such as busana muslim (or “modest wear”), creating a portrait of a vibrant and growing national and, increasingly, international, industry.Exploring clothing in shopping malls, on the catwalk, in magazines, and online, the book examines how Indonesian fashion is made, presented, and consumed, combining research in Indonesia with analysis and personal reflection. Contemporary Indonesian Fashion ultimately questions the deeply entrenched eurocentrism of "global fashion", simultaneously interrogating current homogenizing beauty and body image discourses posited as universal, by pointing to absences, silences, and erasures as reflected by contemporary Indonesian fashion— hence the "looking glass" of the title. Aptly illustrated, the book offers a new perspective on a rapidly developing new fashion capital, Jakarta.
502 kr
Skickas inom 10-15 vardagar
We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances. Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis’ seminal concept of ‘identity ambivalence’ in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of ‘status ambivalence’, in which fashioning one’s own identity has become increasingly complicated.
360 kr
Skickas inom 7-10 vardagar
Queen Alexandra used clothes to fashion images of herself as a wife, a mother and a royal: a woman who both led Britain alongside her husband Edward VII and lived her life through fashion. Inside the Royal Wardrobe overturns the popular portrait of a vapid and neglected queen, examining the surviving garments of Alexandra, Princess of Wales – who later became Queen Consort – to unlock a rich tapestry of royal dress and society in the second half of the 19th century.More than 130 extraordinary garments from Alexandra’s wardrobe survive, from sumptuous court dress and politicised fancy dress to mourning attire and elegant coronation gowns, and can be found in various collections around the world, from London, Oslo and Denmark to New York, Toronto and Tokyo. Curator and fashion scholar Kate Strasdin places these garments at the heart of this in-depth study, examining their relationships to issues such as body politics, power, celebrity, social identity and performance, and interpreting Alexandra’s world from the objects out. Adopting an object-based methodology, the book features a range of original sources from letters, travel journals and newspaper editorials, to wardrobe accounts, memoirs, tailors’ ledgers and business records. Revealing a shrewd and socially aware woman attuned to the popular power of royal dress, the work will appeal to students and scholars of costume, fashion and dress history, as well as of material culture and 19th century history.
474 kr
Skickas inom 10-15 vardagar
The subject of religion and dress in Turkey has been debated at great length both in academia and the media. Through in-depth ethnographic research into the Turkish fashion market and the work of a category of new comers, namely headscarf-wearing fashion professionals, Islam, Faith, and Fashion examines entrepreneurship in this market and the aesthetic desirability, religious suitability, and ethical credibility of fashionable Islamic dress. What makes a fashionable outfit Islamically appropriate? What makes an Islamically appropriate outfit fashionable? What are the conditions, challenges and constraints an entrepreneur faces in this market, and how do they market their products? Is the presumed oxymoronic nature of Islamic fashion a challenge or a burden? Through case studies and ethnographic portraits, Craciun questions the commercialization of Islamic dress and tackles the delicate and often incompatible relationship between clothing worn in recognition of religious belief and clothing worn purely because it is fashionable. This timely analysis of fashion, religion, ethics, and aesthetics presents dress as a disputed and a contested locus of modernity. Islam, Faith, and Fashion will be essential reading for students of fashion, anthropology, and material and visual culture.
Peacock Revolution
American Masculine Identity and Dress in the Sixties and Seventies
Häftad, Engelska, 2019
489 kr
Skickas inom 10-15 vardagar
The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men’s long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men’s clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation’s choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.
Fashioning Brazil
Globalization and the Representation of Brazilian Dress in National Geographic
Häftad, Engelska, 2020
475 kr
Skickas inom 10-15 vardagar
Examining the dynamics between subject, photographer and viewer, Fashioning Brazil analyses how Brazilians have appropriated and reinterpreted clothing influences from local and global cultures. Exploring the various ways in which Brazil has been fashioned by the pioneering scientific and educational magazine, National Geographic, the book encourages us to look beyond simplistic representations of exotic difference. Instead, it brings to light an extensive history of self-fashioning within Brazil, which has emerged through cross-cultural contact, slavery, and immigration.Providing an in-depth examination of Brazilian dress and fashion practices as represented by the quasi-ethnographic gaze of National Geographic and National Geographic Brazil (the Portuguese language edition of the magazine, established in 2000), the book unpacks a series of case studies. Taking us from body paint to Lycra, via loincloths and bikinis, Kutesko frames her analysis within the historical, cultural, and political context of Latin American interactions with the United States.Exploring how dress can be used to manipulate identity and disrupt expectations, Fashioning Brazil examines readers’ sensory engagements with an iconic magazine, and sheds new light on key debates concerning global dress and fashion.
475 kr
Skickas inom 10-15 vardagar
Fashion has always been strongly linked with the politics of gender and equality. In this global and interdisciplinary collection, leading authors explore the relationships between the dressed body, fashion, sex, and power, with an emphasis on the role of dress in both reinforcing and challenging social norms.Covering a range of geographic and social contexts, the book explores the role of fashion in empowering both individuals and groups to create transformation and change. Taking us from the performance of black dandyism through stylized hats, to the use of challenging dance forms and male-inspired dress by female South African dancers to express independence and equality, to ways in which recent Bond Girls have challenged traditional gender binaries, the book provides a crucial entry point into discussions of fashion as an empowerment strategy.Fashion, Agency, and Empowerment encourages the reader to critically examine the cultural and social impact of sexual objectification, as well as to consider personal and shared narratives of self-objectification and repression. With chapters ranging from the iconic self-fashioning of Princess Diana to a discussion of sex, power, and cultural constructions of masculinity, Fashion, Agency, and Empowerment provides crucial insights into global fashion, political structures, and social life.
294 kr
Skickas
Indonesian fashion has undergone a period of rapid growth over the last three decades. This book explores how through years of social, political, and cultural upheaval, the country’s fashion has moved away from “colonial fashion” and “national dress” to claim its own distinct identity as contemporary fashion in a global world.With specific reference to women’s wear, Contemporary Indonesian Fashion explores the diversity and complexity of the country’s sartorial offerings, which weave together local textile traditions like batik and ikat-making with contemporary narratives. The book questions concepts of “tradition” and “modernity” in the developing world, taking stock of the elite consumption of luxury brands and the large-scale manufacturing of fast fashion, and introduces us to the rise of new trends such as busana muslim (or “modest wear”), creating a portrait of a vibrant and growing national and, increasingly, international, industry.Exploring clothing in shopping malls, on the catwalk, in magazines, and online, the book examines how Indonesian fashion is made, presented, and consumed, combining research in Indonesia with analysis and personal reflection. Contemporary Indonesian Fashion ultimately questions the deeply entrenched eurocentrism of "global fashion", simultaneously interrogating current homogenizing beauty and body image discourses posited as universal, by pointing to absences, silences, and erasures as reflected by contemporary Indonesian fashion— hence the "looking glass" of the title. Aptly illustrated, the book offers a new perspective on a rapidly developing new fashion capital, Jakarta.
1 229 kr
Skickas inom 7-10 vardagar
Sustainable Fashion, Migrants, Embroidery: Ateliers of 'Social Integration' tells of community-led ‘solidarity ateliers’ engaged in sewing and embroidery activities which, in the Global North and Global South, are providing a vital alternative to neoliberal and neo-colonial fashion paradigms.On encountering several ateliers solidaires/sartorie sociali during her immersive fieldwork, for which she travelled to Morocco and Southern Italy, and contrasting her findings with her knowledge of parallel and analogous initiatives in London, Alessandra Lopez y Royo suggests that despite their different outlook and approach these ateliers can be inscribed within an ever-growing economy of solidarity and sharing.With a uniquely combined focus on sustainability, fashion and migration, Lopez y Royo examines how the ateliers foreground a powerful social inclusion agenda, encouraging migrants (and refugees) to collaborate, exchange knowledge, and foster communities on a level playing field with locals.Questioning widely accepted notions of ‘empowerment’ and ‘social integration’, and drawing on her background in archaeology and material culture studies, Lopez y Royo uses micro-studies to illuminate a broader path to a more inclusive, sustainable, and socially conscious industry, presenting a fresh perspective on repurposing and upcycling.In a world grappling with the need to shift away from fast fashion's wasteful practices, this thought-provoking exploration shows how slow-growth ‘solidarity ateliers’ can challenge the widely accepted notions of both ‘fashion’ and ‘social integration’.
394 kr
Skickas inom 10-15 vardagar
Sustainable Fashion, Migrants, Embroidery: Ateliers of 'Social Integration' tells of community-led ‘solidarity ateliers’ engaged in sewing and embroidery activities which, in the Global North and Global South, are providing a vital alternative to neoliberal and neo-colonial fashion paradigms.On encountering several ateliers solidaires/sartorie sociali during her immersive fieldwork, for which she travelled to Morocco and Southern Italy, and contrasting her findings with her knowledge of parallel and analogous initiatives in London, Alessandra Lopez y Royo suggests that despite their different outlook and approach these ateliers can be inscribed within an ever-growing economy of solidarity and sharing.With a uniquely combined focus on sustainability, fashion and migration, Lopez y Royo examines how the ateliers foreground a powerful social inclusion agenda, encouraging migrants (and refugees) to collaborate, exchange knowledge, and foster communities on a level playing field with locals.Questioning widely accepted notions of ‘empowerment’ and ‘social integration’, and drawing on her background in archaeology and material culture studies, Lopez y Royo uses micro-studies to illuminate a broader path to a more inclusive, sustainable, and socially conscious industry, presenting a fresh perspective on repurposing and upcycling.In a world grappling with the need to shift away from fast fashion's wasteful practices, this thought-provoking exploration shows how slow-growth ‘solidarity ateliers’ can challenge the widely accepted notions of both ‘fashion’ and ‘social integration’.
1 161 kr
Skickas inom 7-10 vardagar
Analyzing dress, costume, and fashion in Puerto Rico, this collection utilizes case studies that explore national identity and nation formation as well as past and current practices in Puerto Rican visual culture.As the last Spanish-speaking colony with an ever-growing diaspora, Puerto Rico presents a unique opportunity to study national identity and nation formation through dress and fashion. In Dress, Fashion, and National Identity in Puerto Rico, José Blanco F. and Raúl J. Vázquez-López combine new material and previously published essays that review diverse aspects of visual culture in Puerto Rico. The book is divided into three sections that define and redefine the terms "dress", "costume", and "fashion" through case studies that include the resurgence of native Taíno imagery, the Young Lords’ resistance through dress, the iconic Jíbaro peasants, festival and dance costumes, and the fashion of Puerto Rican Miss Universe contestants. This much-needed addition to the literature around fashion in Latin America offers incisive and informed discussion for students and scholars of dress and fashion, identity, Latin American studies, and all those interested in the history and visual culture of this fascinating country.
499 kr
Kommande
Analyzing dress, costume, and fashion in Puerto Rico, this collection utilizes case studies that explore national identity and nation formation as well as past and current practices in Puerto Rican visual culture.As the last Spanish-speaking colony with an ever-growing diaspora, Puerto Rico presents a unique opportunity to study national identity and nation formation through dress and fashion. In Dress, Fashion, and National Identity in Puerto Rico, José Blanco F. and Raúl J. Vázquez-López combine new material and previously published essays that review diverse aspects of visual culture in Puerto Rico. The book is divided into three sections that define and redefine the terms "dress", "costume", and "fashion" through case studies that include the resurgence of native Taíno imagery, the Young Lords’ resistance through dress, the iconic Jíbaro peasants, festival and dance costumes, and the fashion of Puerto Rican Miss Universe contestants. This much-needed addition to the literature around fashion in Latin America offers incisive and informed discussion for students and scholars of dress and fashion, identity, Latin American studies, and all those interested in the history and visual culture of this fascinating country.
1 229 kr
Skickas inom 7-10 vardagar
Dress and Identity in America is an examination of the conservatism and materialism that swept across the country in the late 1940s through the 1950s—a backlash to the wartime tumult, privations, and social upheavals of the Second World War.The study looks at how American men sought to recapture a masculine identity from a generation earlier, that of the stoic patriarch, breadwinner, and dutiful father, and in the process, became the men in the gray flannel suits who were complacently conventional and conformist. Parallel to that is a look at how American women, who had donned pants and went to work in wartime munitions factories or joined services like the WACS and WAVES, were now expected to stay at home as housewives and mothers, dressed in cinched, ultrafeminine New Look fashions. As the Space Age dawned, their baby boom children rejected the conventions of their elders and experimented with their own ideas of identity and dress in an emerging era of counterculture revolutions.
406 kr
Skickas inom 10-15 vardagar
Dress and Identity in America is an examination of the conservatism and materialism that swept across the country in the late 1940s through the 1950s—a backlash to the wartime tumult, privations, and social upheavals of the Second World War.The study looks at how American men sought to recapture a masculine identity from a generation earlier, that of the stoic patriarch, breadwinner, and dutiful father, and in the process, became the men in the gray flannel suits who were complacently conventional and conformist. Parallel to that is a look at how American women, who had donned pants and went to work in wartime munitions factories or joined services like the WACS and WAVES, were now expected to stay at home as housewives and mothers, dressed in cinched, ultrafeminine New Look fashions. As the Space Age dawned, their baby boom children rejected the conventions of their elders and experimented with their own ideas of identity and dress in an emerging era of counterculture revolutions.
1 888 kr
Skickas inom 10-15 vardagar
Moroccan garment design and consumption have experienced major shifts in recent history, transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by western fashion, dress has become commoditized and has expanded from tailoring to designer labels. This book presents the first detailed ethnographic study of Moroccan fashion.Drawing on interviews with three generations of designers and the lifestyle press, the author provides an in-depth analysis of the development of urban dress, which reveals how traditional dress has not been threatened but rather produced and consumed in different ways. With chapters examining themes such as dress and politics, gender, faith, modernity, and exploring topics from craft to e-fashion, this book will be essential reading for students and scholars of fashion, anthropology, material culture, sociology, cultural studies, gender studies and related fields.
1 888 kr
Skickas inom 10-15 vardagar
Choice Outstanding Academic Title 2014In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century.The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
1 888 kr
Skickas inom 10-15 vardagar
The valuing of old clothes as “vintage” and the recollection of the sartorial past, whether through second-hand consumption or the wearing of new old-fashioned clothes, has become a widespread phenomenon. This book illuminates sartorial and bodily engagements with memory and time through the temporal and nostalgic potency of fashion, and what this means for contemporary wearers.Based on in-depth ethnographic research including participant observation and interviews with sixties enthusiasts in Germany, who relocate British mod style into the twenty-first century, Jenss examines the practices and experiences that are part of the sartorial remembering of “the sixties,” from hunting flea markets and eBay, to the affect of material and mediated memories on vintage wearers.Jenss offers unique insights into the fashioning of time, cultural memory, and modernity, tracing the history and current appeal of vintage in fashion and youth culture, and asking: what kind of experiences of temporality and memory are enacted through fashion? How have evaluations of second-hand clothes shifted in the twentieth century? Fashioning Memory provides a unique insight into the diverse use of fashion as a memory mode and asks how style is remembered, performed, transformed, and reinvested across time, place, and generation.
Modern Fashion Traditions
Negotiating Tradition and Modernity through Fashion
Inbunden, Engelska, 2016
1 888 kr
Skickas inom 10-15 vardagar
Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and ‘the West versus the Rest’. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word ‘fashion’ in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.
1 476 kr
Skickas inom 10-15 vardagar
The subject of religion and dress in Turkey has been debated at great length both in academia and the media. Through in-depth ethnographic research into the Turkish fashion market and the work of a category of new comers, namely headscarf-wearing fashion professionals, Islam, Faith, and Fashion examines entrepreneurship in this market and the aesthetic desirability, religious suitability, and ethical credibility of fashionable Islamic dress. What makes a fashionable outfit Islamically appropriate? What makes an Islamically appropriate outfit fashionable? What are the conditions, challenges and constraints an entrepreneur faces in this market, and how do they market their products? Is the presumed oxymoronic nature of Islamic fashion a challenge or a burden? Through case studies and ethnographic portraits, Craciun questions the commercialization of Islamic dress and tackles the delicate and often incompatible relationship between clothing worn in recognition of religious belief and clothing worn purely because it is fashionable. This timely analysis of fashion, religion, ethics, and aesthetics presents dress as a disputed and a contested locus of modernity. Islam, Faith, and Fashion will be essential reading for students of fashion, anthropology, and material and visual culture.
1 888 kr
Skickas inom 10-15 vardagar
We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances. Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in 'normcore', and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis’ seminal concept of ‘identity ambivalence’ in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of ‘status ambivalence’, in which fashioning one’s own identity has become increasingly complicated.
392 kr
Skickas inom 10-15 vardagar
Choice Outstanding Academic Title 2014In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century.The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
544 kr
Skickas inom 10-15 vardagar
Moroccan garment design and consumption have experienced major shifts in recent history, transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by western fashion, dress has become commoditized and has expanded from tailoring to designer labels. This book presents the first detailed ethnographic study of Moroccan fashion.Drawing on interviews with three generations of designers and the lifestyle press, the author provides an in-depth analysis of the development of urban dress, which reveals how traditional dress has not been threatened but rather produced and consumed in different ways. With chapters examining themes such as dress and politics, gender, faith, modernity, and exploring topics from craft to e-fashion, this book will be essential reading for students and scholars of fashion, anthropology, material culture, sociology, cultural studies, gender studies and related fields.