M. Angela Jansen is an independent fashion anthropologist based in Brussels, Belgium. Her publications include Moroccan Fashion: Design, Tradition and Modernity (Bloomsbury, 2014). Jennifer Craik is professor and head of the Fashion Discipline at Queensland University of Technology, Australia. Her publications include Uniforms Exposed: From Conformity to Transgression (Berg, 2005) and Fashion: The Key Concepts (Berg, 2009).

From Indian dresses adorned with holy writing to youth fashion blogs in Bhutan, from the modern re-evaluation of Ottoman costumes to the role of plastic bags in South African art and design, Modern Fashion Traditions examines fashion cultures in non-Western regions, many of which are newcomers to studies of fashion and dress. This is a lively, important, and illuminative collection for any student interested in non-Western cultures, particularly South, South East, and Far East Asian and African regions.

• 1. Introduction M. Angela Jansen, London College of Fashion, UK, and Jennifer Craik, Queensland University of Technology, AustraliaPART I: FASHION HISTORY REVISED2. Neither East nor West: Japanese Fashion in ModernityToby Slade, University of Tokyo, Japan3. ‘Fashion’ in the Chinese Context Christine Tsui, University of Hong Kong, ChinaPART II: THE COMMODIFICATION OF CULTURAL HERITAGE4. Being Fashionable in India in the Globalisation Era: Holy Writing on GarmentsJanaki Turaga, Independent Researcher, India5. Exotic Narratives in Fashion: The Impact of Motifs of Exotica on Fashion Design and Fashionable IdentitiesJennifer Craik, Queensland University of Technology, AustraliaPART III: SELF-ORIENTALISM OR NATION BRANDING?6. Ottoman Costume in the Context of Modern Turkish Fashion DesignS¸akir Özüdog?ru, Anadolu University, Turkey 7. Beldi Sells: The Commodification of Moroccan FashionM. Angela Jansen, London College of Fashion, UKPART IV: LOCAL CONSTRUCTS OF THE GLOBAL8. History, Art, and Plastic Bags: Viewing South Africa Through Fashion Victoria L. Rovine, University of North Carolina at Chapel Hill, USA9. Constructing Fashionable Dress and Identity in BhutanEmma Dick, Middlesex University, UKPART V: CONCLUSION10. Afterword: Fashion’s FallacySandra Niessen, Independent Anthropologist, The NetherlandsIndex

M. Angela Jansen is an independent fashion anthropologist based in Brussels, Belgium. Her publications include Moroccan Fashion: Design, Tradition and Modernity (Bloomsbury, 2014). Jennifer Craik is professor and head of the Fashion Discipline at Queensland University of Technology, Australia. Her publications include Uniforms Exposed: From Conformity to Transgression (Berg, 2005) and Fashion: The Key Concepts (Berg, 2009).

From Indian dresses adorned with holy writing to youth fashion blogs in Bhutan, from the modern re-evaluation of Ottoman costumes to the role of plastic bags in South African art and design, Modern Fashion Traditions examines fashion cultures in non-Western regions, many of which are newcomers to studies of fashion and dress. This is a lively, important, and illuminative collection for any student interested in non-Western cultures, particularly South, South East, and Far East Asian and African regions.

• 1. Introduction M. Angela Jansen, London College of Fashion, UK, and Jennifer Craik, Queensland University of Technology, AustraliaPART I: FASHION HISTORY REVISED2. Neither East nor West: Japanese Fashion in ModernityToby Slade, University of Tokyo, Japan3. ‘Fashion’ in the Chinese Context Christine Tsui, University of Hong Kong, ChinaPART II: THE COMMODIFICATION OF CULTURAL HERITAGE4. Being Fashionable in India in the Globalisation Era: Holy Writing on GarmentsJanaki Turaga, Independent Researcher, India5. Exotic Narratives in Fashion: The Impact of Motifs of Exotica on Fashion Design and Fashionable IdentitiesJennifer Craik, Queensland University of Technology, AustraliaPART III: SELF-ORIENTALISM OR NATION BRANDING?6. Ottoman Costume in the Context of Modern Turkish Fashion DesignS¸akir Özüdog?ru, Anadolu University, Turkey 7. Beldi Sells: The Commodification of Moroccan FashionM. Angela Jansen, London College of Fashion, UKPART IV: LOCAL CONSTRUCTS OF THE GLOBAL8. History, Art, and Plastic Bags: Viewing South Africa Through Fashion Victoria L. Rovine, University of North Carolina at Chapel Hill, USA9. Constructing Fashionable Dress and Identity in BhutanEmma Dick, Middlesex University, UKPART V: CONCLUSION10. Afterword: Fashion’s FallacySandra Niessen, Independent Anthropologist, The NetherlandsIndex

M. Angela Jansen is an independent fashion anthropologist based in Brussels, Belgium. Her publications include Moroccan Fashion: Design, Tradition and Modernity (Bloomsbury, 2014). Jennifer Craik is professor and head of the Fashion Discipline at Queensland University of Technology, Australia. Her publications include Uniforms Exposed: From Conformity to Transgression (Berg, 2005) and Fashion: The Key Concepts (Berg, 2009).

From Indian dresses adorned with holy writing to youth fashion blogs in Bhutan, from the modern re-evaluation of Ottoman costumes to the role of plastic bags in South African art and design, Modern Fashion Traditions examines fashion cultures in non-Western regions, many of which are newcomers to studies of fashion and dress. This is a lively, important, and illuminative collection for any student interested in non-Western cultures, particularly South, South East, and Far East Asian and African regions.

• 1. Introduction M. Angela Jansen, London College of Fashion, UK, and Jennifer Craik, Queensland University of Technology, AustraliaPART I: FASHION HISTORY REVISED2. Neither East nor West: Japanese Fashion in ModernityToby Slade, University of Tokyo, Japan3. ‘Fashion’ in the Chinese Context Christine Tsui, University of Hong Kong, ChinaPART II: THE COMMODIFICATION OF CULTURAL HERITAGE4. Being Fashionable in India in the Globalisation Era: Holy Writing on GarmentsJanaki Turaga, Independent Researcher, India5. Exotic Narratives in Fashion: The Impact of Motifs of Exotica on Fashion Design and Fashionable IdentitiesJennifer Craik, Queensland University of Technology, AustraliaPART III: SELF-ORIENTALISM OR NATION BRANDING?6. Ottoman Costume in the Context of Modern Turkish Fashion DesignS¸akir Özüdog?ru, Anadolu University, Turkey 7. Beldi Sells: The Commodification of Moroccan FashionM. Angela Jansen, London College of Fashion, UKPART IV: LOCAL CONSTRUCTS OF THE GLOBAL8. History, Art, and Plastic Bags: Viewing South Africa Through Fashion Victoria L. Rovine, University of North Carolina at Chapel Hill, USA9. Constructing Fashionable Dress and Identity in BhutanEmma Dick, Middlesex University, UKPART V: CONCLUSION10. Afterword: Fashion’s FallacySandra Niessen, Independent Anthropologist, The NetherlandsIndex