Economist Edge - Böcker

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of OgilvyNow, more than ever, your brand is either loved - or it's noise.In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world. In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact. This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference. The Economist Edge series: books that give you the edge, also available, Branding That Means Business.

'Brilliant...as entertaining and interesting as it is practical' - Graham Allcott, author of How to be a Productivity Ninja We are surrounded by feedback, whether we're being asked to like, rate or otherwise comment on products, services or even people. At work, the right kind of feedback delivered at the right time and in the right way can help us all to learn and improve. On the ground, though, that's easier said than done.Help is at hand. Margaret Cheng's six golden rules and Giving Good Feedback Framework offer a clear guide to what feedback is, how we can master the things that get in the way and deploy some simple techniques to make feedback a more routine - and less emotionally charged - part of our routine work communications.

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2025 All organizations have a culture, whether they acknowledge it or not, and whether it's helping or hindering them. Get it right, and culture can be a positive force for good. Get it wrong, and culture can be a negative, becoming toxic and undermining performance and reputations.In short, culture matters.It can, though, be a tricky thing to understand and master. The Power of Culture tackles this head-on, exploring what culture is and why it matters; how it needs to be aligned with strategy and values, and how to understand it, change it and make it a reality.Told through real stories and examples and using the author's Intentional Culture Circle as a guide, this book helps everyone at work to be more aware of culture and how to find opportunities to make it work better.

'Outstanding...This book is superb.' Robert B Cialdini, bestselling author of InfluenceTo be successful at work you also need to be influential at work.And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.

Trust is the basis of all relationships - at work and beyond. We naturally want to bond with people we can relate to and rely on, and vice versa. That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling or collaborating, it's trust that makes the difference.Choose Trust shows you how to create that value by harnessing three elements of the authors' Trust Triangle: clarity, character and capability. It gives you the tools to be intentional about trust, and to position yourself and your organisation for success.

Winning is a team sport, right? True, we need to collaborate to make sense of today's challenges. But simply bringing people together is no guarantee of success. Too often, so-called teams are just groups of individuals, attending too many aimless meetings.It doesn't have to be that way. Using the author's high-performing teams framework, Are You a Team or a Meeting? shows team leaders and members alike how to:* create teams of the right size and composition* focus on team purpose to help you prioritise* encourage healthy challenge and open communication* develop systems, habits and behaviours that help teams win