Emerging Issues And Trends In Sport Business – serie
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3 produkter
3 produkter
Del 1 - Emerging Issues And Trends In Sport Business
What Sponsors Want: An Inspirational Guide For Event Marketers
Inbunden, Engelska, 2020
887 kr
Skickas inom 3-6 vardagar
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Del 2 - Emerging Issues And Trends In Sport Business
Social Media In Sport: Theory And Practice
Inbunden, Engelska, 2021
1 974 kr
Skickas inom 3-6 vardagar
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Del 3 - Emerging Issues And Trends In Sport Business
Innovative Pedagogical Practices In Sport Management Education
Inbunden, Engelska, 2025
1 918 kr
Skickas inom 3-6 vardagar
Innovative Pedagogical Practices in Sport Management Education provides current and future sport academicians with a wide array of pedagogical practices to help move the academic discipline forward, addressing the diverse and global nature of a changing world, industry, and academic landscape. This book introduces and develops a wide array of teaching techniques and learning styles to meet the changing needs of the sports education industry.Rooted in theory and supported by practical application, this book brings together the expertise of sport management academics to provide those currently in the discipline, as well as those preparing for the field, with a resource to traverse the evolving academic landscape. This book begins by covering the history and evolution of the field, before providing a thorough overview of innovative and diverse teaching techniques developed since, and then ending with a trajectory of the field's future directions. This book supports the unique teaching styles often adopted in sport management education, encouraging the adaptation and adoption of new techniques to serve the needs of both students and industry professionals.