EMERGING ISSUES AND TRENDS IN SPORT BUSINESS – serie
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3 produkter
WHAT SPONSORS WANT: AN INSPIRATIONAL GUIDE FOR EVENT MARKETERS
Inbunden, 2020
874 kr
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This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The …
SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE
Av Abeza Gashaw, Gashaw Abeza m. fl.
Inbunden, 2021
2122 kr
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied …
INNOVATIVE PEDAGOGICAL PRACTICES IN SPORT MANAGEMENT EDUCATION
Av Braunstein-Minkove Jessica R, Jessica R Braunstein-Minkove m. fl.
Inbunden, 2025
2063 kr
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Innovative Pedagogical Practices in Sport Management Education provides current and future sport academicians with a wide array of pedagogical practices to help move the academic discipline forward, addressing the diverse and global nature of a changing world, industry, and academic landscape. This …