Empirische und methodologische Beitraege zur Sozialwissenschaft – serie
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1 produkter
Real-Time Response Measurement in the Social Sciences
Methodological Perspectives and Applications
Av Jürgen Maier, Marcus Maurer m. fl.
Häftad, 2009
548 kr
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Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli after a recipient has been exposed to the entire movie, commercial, …
