Festival and Event Tourism and Hospitality Series – serie
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2 produkter
2 produkter
Inbunden, Engelska, 2025
1 309 kr
Skickas inom 5-8 vardagar
Gastronomy is a fundamental aspect of culture and the food and cuisine of any region can provide rich insights into the local lifestyle and traditions. Gastronomic tourism therefore involves visiting food producers, restaurants, food festivals or other establishments where visitors can dine and experience the typical products of a region. It is an enjoyable way for tourists to discover the cultural heritage of the places they visit and culinary pleasure is becoming an increasingly decisive factor when choosing a travel destination. In certain regions, gastronomy has been recognised as an Intangible Cultural Heritage (by UNESCO) and the promotion of local traditional cuisine can be a way to rediscover and preserve local or regional values through culinary riches. Gastronomic tourism is also a factor of economic improvement for different destinations, particularly in developing countries. The value of this book includes: Providing a comprehensive and well-rounded exploration of gastronomic tourism, with a broad coverage of topics addressing key aspects such as culture, economics and sustainability. Contributions by scholars from many different countries using an interdisciplinary approach that includes insights and practical examples to engage a more diverse audience. Offering a key resource for those involved in tourism who want to learn how the gastronomic potential of different cultural contexts and geographical locations can be understood. It is part of a CABI series of books on festival and event tourism and hospitality edited by an experienced academic author on tourism. This book emphasises the importance of many related factors in gastronomic tourism, which often focuses exclusively on food and cooking rather than the whole experience. The book therefore also focuses on culture, commitment, passion, learning, emotions and experiences associated with gastronomy and considers how gastronomic tourism can contribute to achieving Sustainable Development Goals.
Inbunden, Engelska, 2025
1 271 kr
Skickas inom 5-8 vardagar
From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience. The book offers readers: · A cutting-edge exploration of the transformative impact of technologies and artificial intelligence on the events and tourism industries. · Oversight of how new technology can align with the United Nations' 17 Sustainable Development Goals - readers can anticipate insights into how AI can contribute meaningfully to understanding and addressing pressing global challenges. · Practical insights for stakeholders including actionable insights that go beyond theory. It will be an essential reference for academic researchers and practitioners within events and tourism management.