Jeetesh Kumar – författare

Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book: - Reviews the common trends, trajectories and competition in the event tourism market. - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation. - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

Gastronomy is a fundamental aspect of culture and the food and cuisine of any region can provide rich insights into the local lifestyle and traditions. Gastronomic tourism therefore involves visiting food producers, restaurants, food festivals or other establishments where visitors can dine and experience the typical products of a region. It is an enjoyable way for tourists to discover the cultural heritage of the places they visit and culinary pleasure is becoming an increasingly decisive factor when choosing a travel destination. In certain regions, gastronomy has been recognised as an Intangible Cultural Heritage (by UNESCO) and the promotion of local traditional cuisine can be a way to rediscover and preserve local or regional values through culinary riches. Gastronomic tourism is also a factor of economic improvement for different destinations, particularly in developing countries. The value of this book includes: Providing a comprehensive and well-rounded exploration of gastronomic tourism, with a broad coverage of topics addressing key aspects such as culture, economics and sustainability. Contributions by scholars from many different countries using an interdisciplinary approach that includes insights and practical examples to engage a more diverse audience. Offering a key resource for those involved in tourism who want to learn how the gastronomic potential of different cultural contexts and geographical locations can be understood. It is part of a CABI series of books on festival and event tourism and hospitality edited by an experienced academic author on tourism. This book emphasises the importance of many related factors in gastronomic tourism, which often focuses exclusively on food and cooking rather than the whole experience. The book therefore also focuses on culture, commitment, passion, learning, emotions and experiences associated with gastronomy and considers how gastronomic tourism can contribute to achieving Sustainable Development Goals.

Global tourism has faced unprecedented challenges in previous years: the COVID-19 pandemic, environmental change and disaster, and financial difficulties have all contributed to rapid industry wide changes. Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.Structured around thematic sections, chapter authors focus on areas that include Destination Rebuilding Policy, Planning and Management, Tourism Recovery Management and The Role of Technology. The collection features an extensive range of complex issues including managing the recovery and regeneration of destinations in crisis, such as resilient destinations, crisis management and emergency response planning, post-disaster tourism, and rebuilding tourism.Resilient and Sustainable Destinations After Disaster paves the way for practitioners and academics in the hospitality and tourism sectors to find flexible and durable practises for immediate and future improvement across the industry.

Theory and Practice in Hospitality and Tourism Research: An ASEAN Context bridges theory and practice through empirical and conceptual studies, presenting a curated collection of empirical and conceptual studies, that examine diverse facets of hospitality and tourism development across ASEAN destinations. The Association of Southeast Asian Nations (ASEAN) stands as a pivotal intergovernmental organisation, fostering economic, political, social, and cultural collaboration among its ten member states. Within this dynamic regional context, hospitality and tourism research demands a nuanced approach that bridges robust theoretical frameworks with practical, actionable insights. This volume addresses the critical need for such integration by presenting a curated collection of empirical and conceptual studies that examine diverse facets of hospitality and tourism development, management, marketing, education, and sustainability across ASEAN destinations.As part of a dedicated series advancing hospitality and tourism education, research, and professionalism in Southeast Asia, this timely work champions a collaborative ethos among scholars, educators, industry practitioners, policymakers, and students. By encouraging co-authored chapters and fostering dialogue between academia and industry, the volume ensures that research not only informs practice but is also shaped by real-world challenges and opportunities.

The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to rapidly shifting market dynamics. By examining the role of AI in analysing vast data sets and the insights gained from virtual environments within the Metaverse, this volume provides a comprehensive guide to harnessing these cutting-edge technologies for competitive advantage.Through in-depth analysis and real-world examples, the diverse range of global contributors explore how AI and the Metaverse are driving a new era of business possibilities across industries. From AI-powered data analysis that enables businesses to make informed, real-time decisions, to personalised customer experiences created through behavioural analysis in virtual spaces. This volume presents actionable strategies for integrating AI and the Metaverse into modern business practices. It offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.

The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to rapidly shifting market dynamics. By examining the role of AI in analysing vast data sets and the insights gained from virtual environments within the Metaverse, this volume provides a comprehensive guide to harnessing these cutting-edge technologies for competitive advantage.Through in-depth analysis and real-world examples, the diverse range of global contributors explore how AI and the Metaverse are driving a new era of business possibilities across industries. From AI-powered data analysis that enables businesses to make informed, real-time decisions; to personalised customer experiences created through behavioural analysis in virtual spaces, this volume presents actionable strategies for integrating AI and the Metaverse into modern business practices. It offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.

From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful contributions to a sustainable future. It anticipates the imminent transformation of festivals and events through technological innovation and AI implementation. It will allow the reader to gain insights into how automation streamlines logistics, optimizes marketing efforts, and enhances the overall attendee experience. The book offers readers: · A cutting-edge exploration of the transformative impact of technologies and artificial intelligence on the events and tourism industries. · Oversight of how new technology can align with the United Nations' 17 Sustainable Development Goals - readers can anticipate insights into how AI can contribute meaningfully to understanding and addressing pressing global challenges. · Practical insights for stakeholders including actionable insights that go beyond theory. It will be an essential reference for academic researchers and practitioners within events and tourism management.

Resilience and Recovery of Hospitality and Tourism: Challenges, Synthesis and Agendas presents a comprehensive analysis of how the tourism and hospitality industry can recover and thrive in a post-pandemic world. The book introduces the concept of resilience and explores key challenges, including workforce development, leadership and the effective use of data-driven sustainable models. It highlights threats to resilience and identifies predictors that enable adaptation to evolving conditions. Emphasising the importance of strong leadership and collaborative capacities, the book discusses resilience-based frameworks to support the revival of global tourism. It also underscores the role of technology, sustainability and organisational culture in maintaining long-term resilience. Practical case studies offer real-world insights into overcoming challenges and implementing effective strategies. Designed for professionals, researchers, students and policymakers, this book serves as a critical resource for understanding and applying resilience strategies within the tourism and hospitality sectors. By combining theoretical foundations with practical applications, it provides valuable guidance for building a more adaptive, sustainable and future-ready industry.