Dr. Gayatri Panda is an Assistant Professor at the School of Management Studies, NIST University Odisha, India.Dr Jeetesh Kumar is Head of Research at the Faculty of Social Sciences and Leisure Management, and Associate Professor at the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia.Dr. James Kennell is the Head of Surrey Hospitality and Tourism Management (SHTM) and Associate Professor in Events and Hospitality at the University of Surrey, United Kingdom.

"Resilience and Recovery of Hospitality and Tourism offers broader regional representation and a synthesis-driven narrative. It has an evolving systemic capacity that integrates environmental, economic and socio-cultural dimensions. Its inclusion of multiple regional case studies – particularly from the Global South and emerging tourism markets – fills a notable gap in current literature dominated by Western perspectives." – Dr. Wendell L. Galapate, Director for Research Innovation and Development Enterprise, St. Dominic College of Asia, Philippines."Resilience and Recovery of Hospitality and Tourism: Challenges, Synthesis and Agendas offers a timely and insightful roadmap for building resilience in the sector. Blending theories and practical strategies, this volume is essential reading for practitioners, researchers and policymakers navigating today’s rapidly changing tourism and hospitality environment." – Professor Haiyan Song, Associate Dean (Research) and Chair Professor, School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, Director of Research Centre for Digital Transformation of Tourism (RCdTT), The Hong Kong Polytechnic University, Hong Kong."Understanding resilience is crucial in today's volatile world. The multi-disciplinary knowledge contained in this volume is a life jacket for tourism decision-makers wanting their destinations to thrive despite the volatility. Its international approach and its strong focus on technological solutions position it as an important and relevant resource." – Pauline J. Sheldon, Professor Emerita, School of Travel Industry Management, University of Hawaii, Hawaii.

• Introduction Gayatri Panda, Jeetesh Kumar and James Kennell; 1.The Data Journey in Marketing: From Unprocessed Information to Strategic Insights Animesh Kumar Sharma and Rahul Sharma; 2.Harnessing the Power of Artificial Intelligence for Digital Transformation in Tourism: A Bibliometric Analysis Smruti Patre and Preeti Sharma; 3.Leveraging ICT for Sustainable Tourism and Resilience: Navigating Crisis, Recovery,and Development Weimei Chen, Rupam Konar and Lazey Doma Bhutia; 4.Examining How Social Media Influences Domestic Tourists’ Decisions to VisitPenang Mazlina Mahdzar and Nur Rasyidah Hamda; 5.Impact of COVID-19 Pandemic on Global Tourism and Hospitality Industry Sugato Tripathy, Sumita Mishra, Brajaballav Kar and Subrat Kumar; 6.Reviving Paradise: Post-COVID-19 Tourism Strategies and Sustainable Marketing—Insights from Thailand Morakot Ditta-Apichai and Chidchanok Anantamongkolkul; 7.Technological Innovations in Tourism: The Role of Artificial Intelligence in Shaping the Future of Travel Animesh Kumar Sharma and Rahul Sharma; 8.Understanding the Gig Economy:Challenges for Workers in the Philippine Hospitality and Tourism Industry Daryl Ace V. Cornell, Edgar Allan DC. Mendoza, Jovid Maricar D. Maranan and Enrique Antonio S. Perez; 9.Behavioral Predictors of Tourists’ Revisit Intention in the Post-Pandemic Era:Evidence from Iloilo City, Philippines Zendle Ann D. Binobo; 10.From Classroom to Hotel: Bridging Theory and Practice in Hospitality Training Lisa Wyld and Birte Schmitz; 11.Resilience in Globalised Tourism: Managing the Impacts of Overtourism and Overdevelopment Maryam Najafi and Carlos Costa; 12.Sustainable Travel Preferences: Exploring the Impact of Eco-Friendly Accommodations on Consumer Behaviour Surekha Subhas Patil; 13.Territorial Innovation: A Spatial Approach to Building Resilient Tourism Destinations Maryam Najafi and Carlos Costa; 14.Connecting Cultures and Building Tourism Resilience through Virtual and Augmented Experiences Jeetesh Kumar and Sharala Subramaniam; 15.Sustainable Reset: Advancing Green Technologies in Post-Pandemic Tourism Development in Indonesia Supina Supina, Devi Roza Kausar and Antonius Rizki Krisnadi; 16.The Future of Service Delivery and Guest Interaction in Hospitality Amin Kiswantoro, Dwiyono Rudi Rusanto, Nur Rohman and Supina Supina; Note on Contributors; Index;

Dr. Gayatri Panda is an Assistant Professor at the School of Management Studies, NIST University Odisha, India.Dr Jeetesh Kumar is Head of Research at the Faculty of Social Sciences and Leisure Management, and Associate Professor at the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia.Dr. James Kennell is the Head of Surrey Hospitality and Tourism Management (SHTM) and Associate Professor in Events and Hospitality at the University of Surrey, United Kingdom.

"Resilience and Recovery of Hospitality and Tourism offers broader regional representation and a synthesis-driven narrative. It has an evolving systemic capacity that integrates environmental, economic and socio-cultural dimensions. Its inclusion of multiple regional case studies – particularly from the Global South and emerging tourism markets – fills a notable gap in current literature dominated by Western perspectives." – Dr. Wendell L. Galapate, Director for Research Innovation and Development Enterprise, St. Dominic College of Asia, Philippines."Resilience and Recovery of Hospitality and Tourism: Challenges, Synthesis and Agendas offers a timely and insightful roadmap for building resilience in the sector. Blending theories and practical strategies, this volume is essential reading for practitioners, researchers and policymakers navigating today’s rapidly changing tourism and hospitality environment." – Professor Haiyan Song, Associate Dean (Research) and Chair Professor, School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, Director of Research Centre for Digital Transformation of Tourism (RCdTT), The Hong Kong Polytechnic University, Hong Kong."Understanding resilience is crucial in today's volatile world. The multi-disciplinary knowledge contained in this volume is a life jacket for tourism decision-makers wanting their destinations to thrive despite the volatility. Its international approach and its strong focus on technological solutions position it as an important and relevant resource." – Pauline J. Sheldon, Professor Emerita, School of Travel Industry Management, University of Hawaii, Hawaii.

• Introduction Gayatri Panda, Jeetesh Kumar and James Kennell; 1.The Data Journey in Marketing: From Unprocessed Information to Strategic Insights Animesh Kumar Sharma and Rahul Sharma; 2.Harnessing the Power of Artificial Intelligence for Digital Transformation in Tourism: A Bibliometric Analysis Smruti Patre and Preeti Sharma; 3.Leveraging ICT for Sustainable Tourism and Resilience: Navigating Crisis, Recovery,and Development Weimei Chen, Rupam Konar and Lazey Doma Bhutia; 4.Examining How Social Media Influences Domestic Tourists’ Decisions to VisitPenang Mazlina Mahdzar and Nur Rasyidah Hamda; 5.Impact of COVID-19 Pandemic on Global Tourism and Hospitality Industry Sugato Tripathy, Sumita Mishra, Brajaballav Kar and Subrat Kumar; 6.Reviving Paradise: Post-COVID-19 Tourism Strategies and Sustainable Marketing—Insights from Thailand Morakot Ditta-Apichai and Chidchanok Anantamongkolkul; 7.Technological Innovations in Tourism: The Role of Artificial Intelligence in Shaping the Future of Travel Animesh Kumar Sharma and Rahul Sharma; 8.Understanding the Gig Economy:Challenges for Workers in the Philippine Hospitality and Tourism Industry Daryl Ace V. Cornell, Edgar Allan DC. Mendoza, Jovid Maricar D. Maranan and Enrique Antonio S. Perez; 9.Behavioral Predictors of Tourists’ Revisit Intention in the Post-Pandemic Era:Evidence from Iloilo City, Philippines Zendle Ann D. Binobo; 10.From Classroom to Hotel: Bridging Theory and Practice in Hospitality Training Lisa Wyld and Birte Schmitz; 11.Resilience in Globalised Tourism: Managing the Impacts of Overtourism and Overdevelopment Maryam Najafi and Carlos Costa; 12.Sustainable Travel Preferences: Exploring the Impact of Eco-Friendly Accommodations on Consumer Behaviour Surekha Subhas Patil; 13.Territorial Innovation: A Spatial Approach to Building Resilient Tourism Destinations Maryam Najafi and Carlos Costa; 14.Connecting Cultures and Building Tourism Resilience through Virtual and Augmented Experiences Jeetesh Kumar and Sharala Subramaniam; 15.Sustainable Reset: Advancing Green Technologies in Post-Pandemic Tourism Development in Indonesia Supina Supina, Devi Roza Kausar and Antonius Rizki Krisnadi; 16.The Future of Service Delivery and Guest Interaction in Hospitality Amin Kiswantoro, Dwiyono Rudi Rusanto, Nur Rohman and Supina Supina; Note on Contributors; Index;

Dr. Gayatri Panda is an Assistant Professor at the School of Management Studies, NIST University Odisha, India.Dr Jeetesh Kumar is Head of Research at the Faculty of Social Sciences and Leisure Management, and Associate Professor at the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia.Dr. James Kennell is the Head of Surrey Hospitality and Tourism Management (SHTM) and Associate Professor in Events and Hospitality at the University of Surrey, United Kingdom.

"Resilience and Recovery of Hospitality and Tourism offers broader regional representation and a synthesis-driven narrative. It has an evolving systemic capacity that integrates environmental, economic and socio-cultural dimensions. Its inclusion of multiple regional case studies – particularly from the Global South and emerging tourism markets – fills a notable gap in current literature dominated by Western perspectives." – Dr. Wendell L. Galapate, Director for Research Innovation and Development Enterprise, St. Dominic College of Asia, Philippines."Resilience and Recovery of Hospitality and Tourism: Challenges, Synthesis and Agendas offers a timely and insightful roadmap for building resilience in the sector. Blending theories and practical strategies, this volume is essential reading for practitioners, researchers and policymakers navigating today’s rapidly changing tourism and hospitality environment." – Professor Haiyan Song, Associate Dean (Research) and Chair Professor, School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, Director of Research Centre for Digital Transformation of Tourism (RCdTT), The Hong Kong Polytechnic University, Hong Kong."Understanding resilience is crucial in today's volatile world. The multi-disciplinary knowledge contained in this volume is a life jacket for tourism decision-makers wanting their destinations to thrive despite the volatility. Its international approach and its strong focus on technological solutions position it as an important and relevant resource." – Pauline J. Sheldon, Professor Emerita, School of Travel Industry Management, University of Hawaii, Hawaii.

• Introduction Gayatri Panda, Jeetesh Kumar and James Kennell; 1.The Data Journey in Marketing: From Unprocessed Information to Strategic Insights Animesh Kumar Sharma and Rahul Sharma; 2.Harnessing the Power of Artificial Intelligence for Digital Transformation in Tourism: A Bibliometric Analysis Smruti Patre and Preeti Sharma; 3.Leveraging ICT for Sustainable Tourism and Resilience: Navigating Crisis, Recovery,and Development Weimei Chen, Rupam Konar and Lazey Doma Bhutia; 4.Examining How Social Media Influences Domestic Tourists’ Decisions to VisitPenang Mazlina Mahdzar and Nur Rasyidah Hamda; 5.Impact of COVID-19 Pandemic on Global Tourism and Hospitality Industry Sugato Tripathy, Sumita Mishra, Brajaballav Kar and Subrat Kumar; 6.Reviving Paradise: Post-COVID-19 Tourism Strategies and Sustainable Marketing—Insights from Thailand Morakot Ditta-Apichai and Chidchanok Anantamongkolkul; 7.Technological Innovations in Tourism: The Role of Artificial Intelligence in Shaping the Future of Travel Animesh Kumar Sharma and Rahul Sharma; 8.Understanding the Gig Economy:Challenges for Workers in the Philippine Hospitality and Tourism Industry Daryl Ace V. Cornell, Edgar Allan DC. Mendoza, Jovid Maricar D. Maranan and Enrique Antonio S. Perez; 9.Behavioral Predictors of Tourists’ Revisit Intention in the Post-Pandemic Era:Evidence from Iloilo City, Philippines Zendle Ann D. Binobo; 10.From Classroom to Hotel: Bridging Theory and Practice in Hospitality Training Lisa Wyld and Birte Schmitz; 11.Resilience in Globalised Tourism: Managing the Impacts of Overtourism and Overdevelopment Maryam Najafi and Carlos Costa; 12.Sustainable Travel Preferences: Exploring the Impact of Eco-Friendly Accommodations on Consumer Behaviour Surekha Subhas Patil; 13.Territorial Innovation: A Spatial Approach to Building Resilient Tourism Destinations Maryam Najafi and Carlos Costa; 14.Connecting Cultures and Building Tourism Resilience through Virtual and Augmented Experiences Jeetesh Kumar and Sharala Subramaniam; 15.Sustainable Reset: Advancing Green Technologies in Post-Pandemic Tourism Development in Indonesia Supina Supina, Devi Roza Kausar and Antonius Rizki Krisnadi; 16.The Future of Service Delivery and Guest Interaction in Hospitality Amin Kiswantoro, Dwiyono Rudi Rusanto, Nur Rohman and Supina Supina; Note on Contributors; Index;