Fuzzy Management Methods – serie

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34 produkter

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34 produkter

Applying Fuzzy Logic for the Digital Economy and Society
AvAndreas Meier,Edy Portmannm. fl.
Inbunden, Engelska, 2019
1 667 kr
Skickas inom 10-15 vardagar
This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills.
Granular Knowledge Cube
An Expert Finder System for Knowledge Carriers
AvAlexander Denzler
Inbunden, Engelska, 2019
577 kr
Skickas inom 10-15 vardagar
This book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing, natural language processing and a set of metrics that it introduces to measure and compare candidates’ suitability. The book describes profiling techniques that can be used to assess knowledge requirements on the basis of a given problem statement or question, so as to ensure that only the most suitable candidates are recommended.The book brings together findings from natural language processing, artificial intelligence and big data, which it subsequently applies to the context of expert finder systems. Accordingly, it will appeal to researchers, developers and innovators alike.
Granular Knowledge Cube
An Expert Finder System for Knowledge Carriers
AvAlexander Denzler
Häftad, Engelska, 2020
577 kr
Skickas inom 10-15 vardagar
This book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing, natural language processing and a set of metrics that it introduces to measure and compare candidates’ suitability. The book describes profiling techniques that can be used to assess knowledge requirements on the basis of a given problem statement or question, so as to ensure that only the most suitable candidates are recommended.The book brings together findings from natural language processing, artificial intelligence and big data, which it subsequently applies to the context of expert finder systems. Accordingly, it will appeal to researchers, developers and innovators alike.
Dynamic Profiles for Voting Advice Applications
An Implementation for the 2017 Ecuador National Elections
AvLuis Terán
Inbunden, Engelska, 2019
1 113 kr
Skickas inom 10-15 vardagar
Electronic participation is an emerging and growing research area that makes use of internet solutions to enhance citizens' participation in government processes in order to provide a fair and efficient society. This book examines recommender-system technologies and voting advice applications as tools to enable electronic citizen participation during election campaigns. Further, making use of fuzzy classification, it provides an evaluation framework for eParticipation. A dynamic voting advice application developed for the 2017 Ecuador national election serves as a real-world case study to introduce readers to the practical implementation and evaluation issues. The book concludes with a comprehensive analysis of the 2017 election project based on altmetrics, Google Analytics and statistics from the case study.
Dynamic Profiles for Voting Advice Applications
An Implementation for the 2017 Ecuador National Elections
AvLuis Terán
Häftad, Engelska, 2020
1 113 kr
Skickas inom 10-15 vardagar
Electronic participation is an emerging and growing research area that makes use of internet solutions to enhance citizens' participation in government processes in order to provide a fair and efficient society. This book examines recommender-system technologies and voting advice applications as tools to enable electronic citizen participation during election campaigns. Further, making use of fuzzy classification, it provides an evaluation framework for eParticipation. A dynamic voting advice application developed for the 2017 Ecuador national election serves as a real-world case study to introduce readers to the practical implementation and evaluation issues. The book concludes with a comprehensive analysis of the 2017 election project based on altmetrics, Google Analytics and statistics from the case study.
Signed Distance Measure in Fuzzy Statistical Analysis
Theoretical, Empirical and Programming Advances
AvRédina Berkachy
Inbunden, Engelska, 2021
1 445 kr
Skickas inom 10-15 vardagar
The main focus of this book is on presenting advances in fuzzy statistics, and on proposing a methodology for testing hypotheses in the fuzzy environment based on the estimation of fuzzy confidence intervals, a context in which not only the data but also the hypotheses are considered to be fuzzy. The proposed method for estimating these intervals is based on the likelihood method and employs the bootstrap technique. A new metric generalizing the signed distance measure is also developed. In turn, the book presents two conceptually diverse applications in which defended intervals play a role: one is a novel methodology for evaluating linguistic questionnaires developed at the global and individual levels; the other is an extension of the multi-ways analysis of variance to the space of fuzzy sets. To illustrate these approaches, the book presents several empirical and simulation-based studies with synthetic and real data sets. In closing, it presents a coherent R package called “FuzzySTs” which covers all the previously mentioned concepts with full documentation and selected use cases. Given its scope, the book will be of interest to all researchers whose work involves advanced fuzzy statistical methods.
Signed Distance Measure in Fuzzy Statistical Analysis
Theoretical, Empirical and Programming Advances
AvRédina Berkachy
Häftad, Engelska, 2022
1 210 kr
Skickas inom 5-8 vardagar
The main focus of this book is on presenting advances in fuzzy statistics, and on proposing a methodology for testing hypotheses in the fuzzy environment based on the estimation of fuzzy confidence intervals, a context in which not only the data but also the hypotheses are considered to be fuzzy. The proposed method for estimating these intervals is based on the likelihood method and employs the bootstrap technique. A new metric generalizing the signed distance measure is also developed. In turn, the book presents two conceptually diverse applications in which defended intervals play a role: one is a novel methodology for evaluating linguistic questionnaires developed at the global and individual levels; the other is an extension of the multi-ways analysis of variance to the space of fuzzy sets. To illustrate these approaches, the book presents several empirical and simulation-based studies with synthetic and real data sets. In closing, it presents a coherent R package called “FuzzySTs” which covers all the previously mentioned concepts with full documentation and selected use cases. Given its scope, the book will be of interest to all researchers whose work involves advanced fuzzy statistical methods.
Modeling and Simulating Complex Business Perceptions
Using Graphical Models and Fuzzy Cognitive Maps
AvZoumpolia Dikopoulou
Inbunden, Engelska, 2021
1 445 kr
Skickas inom 10-15 vardagar
Fuzzy cognitive maps (FCMs) have gained popularity in the scientific community due to their capabilities in modeling and decision making for complex problems.This book presents a novel algorithm called glassoFCM to enable automatic learning of FCM models from data. Specifically, glassoFCM is a combination of two methods, glasso (a technique originated from machine learning) for data modeling and FCM simulation for decision making. The book outlines that glassoFCM elaborates simple, accurate, and more stable models that are easy to interpret and offer meaningful decisions. The research results presented are based on an investigation related to a real-world business intelligence problem to evaluate characteristics that influence employee work readiness.Finally, this book provides readers with a step-by-step guide of the 'fcm' package to execute and visualize their policies and decisions through the FCM simulation process.
Modeling and Simulating Complex Business Perceptions
Using Graphical Models and Fuzzy Cognitive Maps
AvZoumpolia Dikopoulou
Häftad, Engelska, 2022
1 445 kr
Skickas inom 10-15 vardagar
Fuzzy cognitive maps (FCMs) have gained popularity in the scientific community due to their capabilities in modeling and decision making for complex problems.This book presents a novel algorithm called glassoFCM to enable automatic learning of FCM models from data. Specifically, glassoFCM is a combination of two methods, glasso (a technique originated from machine learning) for data modeling and FCM simulation for decision making. The book outlines that glassoFCM elaborates simple, accurate, and more stable models that are easy to interpret and offer meaningful decisions. The research results presented are based on an investigation related to a real-world business intelligence problem to evaluate characteristics that influence employee work readiness.Finally, this book provides readers with a step-by-step guide of the 'fcm' package to execute and visualize their policies and decisions through the FCM simulation process.
Citizen Privacy Framework
Case of a Fuzzy-based Recommender System for Political Participation
AvAigul Kaskina
Inbunden, Engelska, 2022
1 113 kr
Skickas inom 10-15 vardagar
This book presents the concept of a fuzzy-based recommender system for user account privacy settings that can be used for citizen participation on online political platforms. The elaborated components are exemplarily based on the needs of a political platform implemented during the presidential election in Ecuador. The book readdresses the issue of privacy paradox demonstrating that, indeed, users’ actual decisions of being private in most cases diverge with their initial privacy intentions. The two concepts presented in the book - the citizen privacy profile framework and the prototype fuzzy-based privacy settings recommender system - can be adapted by different organizations such as government institutions, NGOs, or private online service providers to meet their specific needs. The book will be of interest to researchers and practitioners in the areas of usage modeling, privacy, system design, and for service providers in eDemocracy.
Citizen Privacy Framework
Case of a Fuzzy-based Recommender System for Political Participation
AvAigul Kaskina
Häftad, Engelska, 2023
1 113 kr
Skickas inom 10-15 vardagar
This book presents the concept of a fuzzy-based recommender system for user account privacy settings that can be used for citizen participation on online political platforms. The elaborated components are exemplarily based on the needs of a political platform implemented during the presidential election in Ecuador. The book readdresses the issue of privacy paradox demonstrating that, indeed, users’ actual decisions of being private in most cases diverge with their initial privacy intentions. The two concepts presented in the book - the citizen privacy profile framework and the prototype fuzzy-based privacy settings recommender system - can be adapted by different organizations such as government institutions, NGOs, or private online service providers to meet their specific needs. The book will be of interest to researchers and practitioners in the areas of usage modeling, privacy, system design, and for service providers in eDemocracy.
Smart Urban Logistics
Improving Delivery Services by Computational Intelligence
AvJhonny Pincay Nieves
Inbunden, Engelska, 2022
1 716 kr
Skickas inom 10-15 vardagar
Last-mile delivery in cities, where the main problems are the traffic situation and ensuring access to customers’ homes while maintaining their privacy, poses a substantial logistical challenge. This book explores how the service area of mobility, especially last-mile delivery, can be improved and smartified. It demonstrates how a design science method and a transdisciplinary approach have been used to create a traffic area analysis tool that can accommodate the uncertainty and incompleteness of geospatial data; a linguistic traffic merging tool; and a customer classifier. In terms of developing the optimization artifacts, the socio-economic and logistical aspects of cities were considered and fuzzy logic and nature-inspired swarm intelligence (fuzzy ant colony optimization) were applied as basic principles. Pursuing a transdisciplinary approach, the book offers both practical know-how from the industry and theoretical findings, making it a valuable asset for researchers and practitioners in the fields of mobility and logistics.
Smart Urban Logistics
Improving Delivery Services by Computational Intelligence
AvJhonny Pincay Nieves
Häftad, Engelska, 2023
1 716 kr
Skickas inom 10-15 vardagar
Last-mile delivery in cities, where the main problems are the traffic situation and ensuring access to customers’ homes while maintaining their privacy, poses a substantial logistical challenge. This book explores how the service area of mobility, especially last-mile delivery, can be improved and smartified. It demonstrates how a design science method and a transdisciplinary approach have been used to create a traffic area analysis tool that can accommodate the uncertainty and incompleteness of geospatial data; a linguistic traffic merging tool; and a customer classifier. In terms of developing the optimization artifacts, the socio-economic and logistical aspects of cities were considered and fuzzy logic and nature-inspired swarm intelligence (fuzzy ant colony optimization) were applied as basic principles. Pursuing a transdisciplinary approach, the book offers both practical know-how from the industry and theoretical findings, making it a valuable asset for researchers and practitioners in the fields of mobility and logistics.
Phenotropic Interaction
Improving Interfaces with Computing with Words and Perceptions
AvMoreno Colombo
Inbunden, Engelska, 2023
1 489 kr
Skickas inom 10-15 vardagar
Successful interaction between humans and artificial systems allows for combining the advantages of all actors in solving problems. However, interaction is often demanding for people, as it builds on artificial concepts, such as strict protocols.This book presents the new paradigm of 'phenotropic' interaction, which aims to improve the naturalness of the interaction thanks to bio-inspired approaches. These include methods for understanding and reasoning with human perceptions expressed as natural language, fundamental to support the artificial system to better understand people's real desires and needs. Methods for improving the theories of computing with words and perceptions are developed in this book and applied to concrete use cases in prototypes enhancing the exchange of information with virtual assistants and smart city ecosystems. The presented use cases serve not only as examples of the application of the phenotropic interaction principles but also to verify their effective impact on communication.
Phenotropic Interaction
Improving Interfaces with Computing with Words and Perceptions
AvMoreno Colombo
Häftad, Engelska, 2024
1 489 kr
Skickas inom 10-15 vardagar
Successful interaction between humans and artificial systems allows for combining the advantages of all actors in solving problems. However, interaction is often demanding for people, as it builds on artificial concepts, such as strict protocols.This book presents the new paradigm of 'phenotropic' interaction, which aims to improve the naturalness of the interaction thanks to bio-inspired approaches. These include methods for understanding and reasoning with human perceptions expressed as natural language, fundamental to support the artificial system to better understand people's real desires and needs. Methods for improving the theories of computing with words and perceptions are developed in this book and applied to concrete use cases in prototypes enhancing the exchange of information with virtual assistants and smart city ecosystems. The presented use cases serve not only as examples of the application of the phenotropic interaction principles but also to verify their effective impact on communication.
Genesis of Logic
Reflections on the Origins, Principles and Paths of Common-sense Reasoning
AvEnric Trillas
Inbunden, Engelska, 2024
1 445 kr
Skickas inom 10-15 vardagar
The Genesis of Logic addresses the principles of common-sense reasoning, which are employed in everyday decision-making processes and extend beyond deductive reasoning alone. Linked to language, logic inherits its flexibility. These are a few laws, the 'formal skeleton of reasoning,' based on the relationship of linguistic inference that, while needing to be represented in each context, allow for the consideration of non-comparable, orthogonal statements. By facilitating deduction and abduction, speculation emerges as a fundamental intellectual operation. As a whole, this work offers a new genetic-evolutionary perspective to reconsider Logic, a panoramic outlook that examines laws outside the skeleton as local laws, necessary for the validity of specialized reasoning. It moves away from the rigid reticular structure of sets of statements and views induction as the search for speculations, non-monotonic reasoning as speculative, and conjecture, only proven in finite Boolean algebras,that reasoning involves following paths of inference in a zigzag pattern, alternating between deduction and abduction.
Genesis of Logic
Reflections on the Origins, Principles and Paths of Common-sense Reasoning
AvEnric Trillas
Häftad, Engelska, 2025
1 445 kr
Skickas inom 10-15 vardagar
The Genesis of Logic addresses the principles of common-sense reasoning, which are employed in everyday decision-making processes and extend beyond deductive reasoning alone. Linked to language, logic inherits its flexibility. These are a few laws, the 'formal skeleton of reasoning,' based on the relationship of linguistic inference that, while needing to be represented in each context, allow for the consideration of non-comparable, orthogonal statements. By facilitating deduction and abduction, speculation emerges as a fundamental intellectual operation. As a whole, this work offers a new genetic-evolutionary perspective to reconsider Logic, a panoramic outlook that examines laws outside the skeleton as local laws, necessary for the validity of specialized reasoning. It moves away from the rigid reticular structure of sets of statements and views induction as the search for speculations, non-monotonic reasoning as speculative, and conjecture, only proven in finite Boolean algebras,that reasoning involves following paths of inference in a zigzag pattern, alternating between deduction and abduction.
Fuzzy Sets and Systems I
An Introduction with Cases from Business Informatics, Computer Science and Engineering
AvEdy Portmann,Gwendolin Wilkem. fl.
Inbunden, Engelska, 2026
1 033 kr
Skickas inom 10-15 vardagar
In an era where digital transformation demands ethical foresight and human-centered design, this first volume of a comprehensive trilogy explores how individuals can navigate complexity through responsible technological engagement. By integrating design science research with fuzzy systems theory, it offers a foundation for embedding ethical behavior and sustainable thinking into personal decision-making. The book presents experimentally grounded insights into the scalability and efficiency of human-centric information systems.Volume I introduces fuzzy sets and systems through the ethical lens of the honorable merchant, a holistic concept from medieval Europe. Focusing on the individual level, it explores how humanistic principles inform leadership and responsibility in business informatics, computer science, and engineering. Topics include approximative measurements, reputation management, knowledge carriers, data warehousing, and phenotropic interactions. A responsible actions framework concludes the volume, offering practical guidance for ethically navigating uncertainty in individual contexts.This textbook trilogy is primarily intended for students of computer science, business information systems, and innovation management who aspire to make a meaningful impact. It will also appeal to managers who value balanced perspectives and data-driven analysis.
Fuzzy Sets and Systems II
An Introduction with Cases from Business Informatics, Computer Science and Engineering
AvEdy Portmann,Gwendolin Wilkem. fl.
Inbunden, Engelska, 2026
1 033 kr
Skickas inom 10-15 vardagar
As organizations strive to balance innovation with accountability, this second volume in a trilogy on fuzzy systems and digital ethics examines how ethical and sustainable practices can be operationalized at the institutional level. Through the lens of design science and fuzzy logic, it demonstrates how organizations can build resilient, data-driven infrastructures that support responsible decision-making. Theoretical models and empirical insights highlight the role of fuzzy logic in enhancing the adaptability and integrity of enterprise systems.Volume II extends the ethical framework of the honorable merchant to the organizational level. It examines how institutions can uphold ethical standards in competitive environments, with case studies from business informatics, computer science, and engineering. Topics include performance management, customer classification, employee satisfaction, marketing analytics, and service level optimization. The volume concludes with a responsible actions framework, reinforcing the integration of ethics into complex organizational processes.This textbook trilogy is primarily intended for students of computer science, business information systems, and innovation management who aspire to make a meaningful impact. It will also appeal to managers who value balanced perspectives and data-driven analysis.
Fuzzy Sets and Systems III
An Introduction with Cases from Business Informatics, Computer Science and Engineering
AvEdy Portmann,Gwendolin Wilkem. fl.
Inbunden, Engelska, 2026
1 033 kr
Skickas inom 10-15 vardagar
As organizations strive to balance innovation with accountability, this second volume in a trilogy on fuzzy systems and digital ethics examines how ethical and sustainable practices can be operationalized at the institutional level. Through the lens of design science and fuzzy logic, it demonstrates how organizations can build resilient, data-driven infrastructures that support responsible decision-making. Theoretical models and empirical insights highlight the role of fuzzy logic in enhancing the adaptability and integrity of enterprise systems. Volume II extends the ethical framework of the honorable merchant to the organizational level. It examines how institutions can uphold ethical standards in competitive environments, with case studies from business informatics, computer science, and engineering. Topics include performance management, customer classification, employee satisfaction, marketing analytics, and service level optimization. The volume concludes with a responsible actions framework, reinforcing the integration of ethics into complex organizational processes.This textbook trilogy is primarily intended for students of computer science, business information systems, and innovation management who aspire to make a meaningful impact. It will also appeal to managers who value balanced perspectives and data-driven analysis.
From Text to Understanding
Using Fuzzy Sets to Analyse Free-Form Text Data
AvMiloš Švaňa,František Zapletalm. fl.
Inbunden, Engelska, 2025
1 777 kr
Skickas inom 10-15 vardagar
Social media and other sources of text data are still underutilized resources in public decision-making. Most public organizations and governmental bodies rely mainly only surveys, interviews and other traditional methods for gathering opinions. One issues is a lack of easy-to-use tools for mass text data processing that would enable these organizations to process and understand this type of data.This book introduces a novel text data analysis framework designed for public decision making, specifically on the level of municipalities. The framework combines sentiment analysis with topic modelling and a fuzzy-based approach for capturing the diversity in sentiment arising from the fact that different people have different opinions on a given topic.The book is recommended for practitioners in public decision making as well as researchers analyzing large amounts of text data in order to understand people’s opinions.
Computing with Words
An Introduction to Fuzzy Logic Use-Cases with Theory and Applications
AvHans-Heinrich Bothe,Edy Portmann
Inbunden, Engelska, 2026
713 kr
Skickas inom 5-8 vardagar
This introductory textbook presents the fundamentals of computing with words, a concept rooted in fuzzy logic that provides greater flexibility in automation technology, control engineering, logistics, and electrical engineering. It is designed for readers who are not only interested in understanding the potential of this promising technology but also in exploring its practical implementation.To celebrate the 30th anniversary, this translated, renewed and prolonged edition has been expanded to include an introduction to fuzzy design science research (chapter 1) and computing with words (chapter 11).
Fuzzy Data Warehousing for Performance Measurement
Concept and Implementation
AvDaniel Fasel
Inbunden, Engelska, 2014
1 147 kr
Skickas inom 10-15 vardagar
The numeric values retrieved from a data warehouse may be difficult for business users to interpret, and may even be interpreted incorrectly. Therefore, in order to better understand numeric values, business users may require an interpretation in meaningful, non-numeric terms. However, if the transition between non-numeric terms is crisp, true values cannot be measured and a smooth transition between classes may no longer be possible. This book addresses this problem by presenting a fuzzy classification-based approach for a data warehouses. Moreover, it introduces a modeling approach for fuzzy data warehouses that makes it possible to integrate fuzzy linguistic variables in a meta-table structure. The essence of this structure is that fuzzy concepts can be integrated into the dimensions and facts of an existing classical data warehouse without affecting its core. This allows a simultaneous analysis, both fuzzy and crisp. A case study of a movie rental company underlines and exemplifies the proposed approach.
Inductive Fuzzy Classification in Marketing Analytics
AvMichael Kaufmann
Inbunden, Engelska, 2014
1 147 kr
Skickas inom 10-15 vardagar
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
SmartParticipation
A Fuzzy-Based Recommender System for Political Community-Building
AvLuis Fernando Terán Tamayo
Inbunden, Engelska, 2014
560 kr
Skickas inom 10-15 vardagar
In this book a fuzzy-based recommender system architecture for stimulating political participation and collaboration is proposed. It showcases the "Smart Participation" project, which uses the database of "smart vote", a well-known voting advice application (VAA) for local, cantonal and national elections in Switzerland. Additionally, an evaluation framework for e Participation is presented, which allows to analyze different projects and their development towards the enhancement of citizen's participation and empowerment. The book demonstrates the potential for building political communities and the stimulation of civic participation.
Fuzzy Classification of Online Customers
AvNicolas Werro
Inbunden, Engelska, 2015
577 kr
Skickas inom 10-15 vardagar
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
SmartParticipation
A Fuzzy-Based Recommender System for Political Community-Building
AvLuis Fernando Terán Tamayo
Häftad, Engelska, 2016
560 kr
Skickas inom 10-15 vardagar
In this book a fuzzy-based recommender system architecture for stimulating political participation and collaboration is proposed. It showcases the "Smart Participation" project, which uses the database of "smart vote", a well-known voting advice application (VAA) for local, cantonal and national elections in Switzerland. Additionally, an evaluation framework for e Participation is presented, which allows to analyze different projects and their development towards the enhancement of citizen's participation and empowerment. The book demonstrates the potential for building political communities and the stimulation of civic participation.
Fuzzy Classification of Online Customers
AvNicolas Werro
Häftad, Engelska, 2016
560 kr
Skickas inom 10-15 vardagar
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
Application of Fuzzy Logic for Managerial Decision Making Processes
Latest Research and Case Studies
AvAndreas Meier,Edy Portmannm. fl.
Inbunden, Engelska, 2017
560 kr
Skickas inom 10-15 vardagar
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
Improving Service Level Engineering
An Intuitionistic Fuzzy Approach
AvRoland Schütze
Inbunden, Engelska, 2017
1 147 kr
Skickas inom 10-15 vardagar
This book examines how fuzzy methods can be employed to manage service levels in business and IT alignment. It starts by mapping the dependencies of service level agreements, coming up with gradual and bi-polar concepts to eventually classify the level of coupling by intuitionistic fuzzy sets. The second part presents an approach to analyze the impact of service failures using intuitionistic fuzzy methods (IFSFIA). Lastly, the third part of the book extends the concept towards business and IT-aligned service-level engineering and provides two use cases.

Fuzzy Management Methods – serie

Applying Fuzzy Logic for the Digital Economy and Society

Granular Knowledge Cube

Granular Knowledge Cube

Dynamic Profiles for Voting Advice Applications

Dynamic Profiles for Voting Advice Applications

Signed Distance Measure in Fuzzy Statistical Analysis

Signed Distance Measure in Fuzzy Statistical Analysis

Modeling and Simulating Complex Business Perceptions

Modeling and Simulating Complex Business Perceptions

Citizen Privacy Framework

Citizen Privacy Framework

Smart Urban Logistics

Smart Urban Logistics

Phenotropic Interaction

Phenotropic Interaction

Genesis of Logic

Genesis of Logic

Fuzzy Sets and Systems I

Fuzzy Sets and Systems II

Fuzzy Sets and Systems III

From Text to Understanding

Computing with Words

Fuzzy Data Warehousing for Performance Measurement

Inductive Fuzzy Classification in Marketing Analytics

SmartParticipation

Fuzzy Classification of Online Customers

SmartParticipation

Fuzzy Classification of Online Customers

Application of Fuzzy Logic for Managerial Decision Making Processes

Improving Service Level Engineering