Handbook of Market Research – serie
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1 produkter
Handbook of Market Research
Av Christian Homburg, Martin Klarmann m. fl.
2021
8495 kr
Lägg i varukorg
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on …