International Dimensions Marketing – serie

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1 produkter

1. 

   Global Marketing

   Av Douglas Lamont

   Häftad, 1996

   368 kr

   Lägg i varukorg

   Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of …