What makes a 17-year-old girl decide to wrap a bomb around her body, walk into a supermarket, and detonate it, killing herself and an 18-year old girl shopping there? In this provocative and important book, renowned anthropologist W. Penn Handwerker shows that individual choices, from the fatal to the mundane, are fundamentally questions of culture—what it is, where it comes from, and the complex ways it changes and evolves. In accessible and engaging prose, he walks readers through the process of how the human imagination produces new things, shaped by culture and experience but also constantly evolving in unpredictable ways. He shows how understanding cultural dynamics, which explain one girl’s decision to murder and another girl’s decision to shop, will help us address critical policy questions, from reducing the likelihood of terrorist attacks to responding to global epidemics and addressing climate change.

What makes a 17-year-old girl decide to wrap a bomb around her body, walk into a supermarket, and detonate it, killing herself and an 18-year old girl shopping there? In this provocative and important book, renowned anthropologist W. Penn Handwerker shows that individual choices, from the fatal to the mundane, are fundamentally questions of culture—what it is, where it comes from, and the complex ways it changes and evolves. In accessible and engaging prose, he walks readers through the process of how the human imagination produces new things, shaped by culture and experience but also constantly evolving in unpredictable ways. He shows how understanding cultural dynamics, which explain one girl’s decision to murder and another girl’s decision to shop, will help us address critical policy questions, from reducing the likelihood of terrorist attacks to responding to global epidemics and addressing climate change.

Archaeology is perceived to study the people of long ago and far away. How could archaeology matter in the modern world? Well-known archaeologist Jeremy Sabloff points to ways in which archaeology might be important to the understanding and amelioration of contemporary problems. Though archaeologists have commonly been associated with efforts to uncover cultural identity, to restore the past of underrepresented peoples, and to preserve historical sites, their knowledge and skills can be used in many other ways. Archaeologists help Peruvian farmers increase crop yields, aid city planners in reducing landfills, and guide local communities in tourism development and water management. This brief volume, aimed at students and other prospective archaeologists, challenges the field to go beyond merely understanding the past and actively engage in making a difference in the today’s world.

AIDS, Behavior, and Culture presents a bold challenge to the prevailing wisdom of “the global AIDS industry” and offers an alternative framework for understanding what works in HIV prevention. Arguing for a behavior-based approach, Green and Ruark make the case that the most effective programs are those that encourage fundamental behavioral changes such as abstinence, delay of sex, faithfulness, and cessation of injection drug use. Successful programs are locally based, low cost, low tech, innovative, and built on existing cultural structures. In contrast, they argue that anthropologists and public health practitioners focus on counseling, testing, condoms, and treatment, and impose their Western values, culture, and political ideologies in an attempt to “liberate” non-Western people from sexual repression and homophobia. This provocative book is essential reading for anyone working in HIV/AIDS prevention, and a stimulating introduction to the key controversies and approaches in global health and medical anthropology for students and general readers.

AIDS, Behavior, and Culture presents a bold challenge to the prevailing wisdom of “the global AIDS industry” and offers an alternative framework for understanding what works in HIV prevention. Arguing for a behavior-based approach, Green and Ruark make the case that the most effective programs are those that encourage fundamental behavioral changes such as abstinence, delay of sex, faithfulness, and cessation of injection drug use. Successful programs are locally based, low cost, low tech, innovative, and built on existing cultural structures. In contrast, they argue that anthropologists and public health practitioners focus on counseling, testing, condoms, and treatment, and impose their Western values, culture, and political ideologies in an attempt to “liberate” non-Western people from sexual repression and homophobia. This provocative book is essential reading for anyone working in HIV/AIDS prevention, and a stimulating introduction to the key controversies and approaches in global health and medical anthropology for students and general readers.

What separates modern humans from our primate cousins—are we a mere blink in the march of evolution, or does human culture represent the definitive evolutionary turn? Dwight Read explores the dilemma in this engaging, thought-provoking book, taking readers through an evolutionary odyssey from our primate beginnings through the development of culture and social organization. He assesses the two major trends in this field: one that sees us as a logical culmination of primate evolution, arguing that the rudiments of culture exist in primates and even magpies, and another that views the human transition as so radical that the primate model provides no foundation for understanding human dynamics. Expertly synthesizing a wide body of evidence from the anthropological and life sciences in accessible prose, Read’s book will interest a broad readership from experts to undergraduate students and the general public.

What separates modern humans from our primate cousins—are we a mere blink in the march of evolution, or does human culture represent the definitive evolutionary turn? Dwight Read explores the dilemma in this engaging, thought-provoking book, taking readers through an evolutionary odyssey from our primate beginnings through the development of culture and social organization. He assesses the two major trends in this field: one that sees us as a logical culmination of primate evolution, arguing that the rudiments of culture exist in primates and even magpies, and another that views the human transition as so radical that the primate model provides no foundation for understanding human dynamics. Expertly synthesizing a wide body of evidence from the anthropological and life sciences in accessible prose, Read’s book will interest a broad readership from experts to undergraduate students and the general public.

Winner of the 2019 Society for Anthropological Sciences Book PrizeThis book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretical context. Cultural consonance is defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Dressler examines how this can be measured and what it can reveal, focusing in particular on the field of health.Written in an accessible style by an experienced anthropologist, Culture and the Individual pulls together more than twenty-five years of research and offers valuable insights for students as well as academics in related fields.

Winner of the 2019 Society for Anthropological Sciences Book PrizeThis book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretical context. Cultural consonance is defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Dressler examines how this can be measured and what it can reveal, focusing in particular on the field of health.Written in an accessible style by an experienced anthropologist, Culture and the Individual pulls together more than twenty-five years of research and offers valuable insights for students as well as academics in related fields.

What makes a 17-year-old girl decide to wrap a bomb around her body, walk into a supermarket, and detonate it, killing herself and an 18-year old girl shopping there? In this provocative and important book, renowned anthropologist W. Penn Handwerker shows that individual choices, from the fatal to the mundane, are fundamentally questions of culture—what it is, where it comes from, and the complex ways it changes and evolves. In accessible and engaging prose, he walks readers through the process of how the human imagination produces new things, shaped by culture and experience but also constantly evolving in unpredictable ways. He shows how understanding cultural dynamics, which explain one girl’s decision to murder and another girl’s decision to shop, will help us address critical policy questions, from reducing the likelihood of terrorist attacks to responding to global epidemics and addressing climate change.

What makes a 17-year-old girl decide to wrap a bomb around her body, walk into a supermarket, and detonate it, killing herself and an 18-year old girl shopping there? In this provocative and important book, renowned anthropologist W. Penn Handwerker shows that individual choices, from the fatal to the mundane, are fundamentally questions of culture—what it is, where it comes from, and the complex ways it changes and evolves. In accessible and engaging prose, he walks readers through the process of how the human imagination produces new things, shaped by culture and experience but also constantly evolving in unpredictable ways. He shows how understanding cultural dynamics, which explain one girl’s decision to murder and another girl’s decision to shop, will help us address critical policy questions, from reducing the likelihood of terrorist attacks to responding to global epidemics and addressing climate change.

Archaeology is perceived to study the people of long ago and far away. How could archaeology matter in the modern world? Well-known archaeologist Jeremy Sabloff points to ways in which archaeology might be important to the understanding and amelioration of contemporary problems. Though archaeologists have commonly been associated with efforts to uncover cultural identity, to restore the past of underrepresented peoples, and to preserve historical sites, their knowledge and skills can be used in many other ways. Archaeologists help Peruvian farmers increase crop yields, aid city planners in reducing landfills, and guide local communities in tourism development and water management. This brief volume, aimed at students and other prospective archaeologists, challenges the field to go beyond merely understanding the past and actively engage in making a difference in the today’s world.

AIDS, Behavior, and Culture presents a bold challenge to the prevailing wisdom of “the global AIDS industry” and offers an alternative framework for understanding what works in HIV prevention. Arguing for a behavior-based approach, Green and Ruark make the case that the most effective programs are those that encourage fundamental behavioral changes such as abstinence, delay of sex, faithfulness, and cessation of injection drug use. Successful programs are locally based, low cost, low tech, innovative, and built on existing cultural structures. In contrast, they argue that anthropologists and public health practitioners focus on counseling, testing, condoms, and treatment, and impose their Western values, culture, and political ideologies in an attempt to “liberate” non-Western people from sexual repression and homophobia. This provocative book is essential reading for anyone working in HIV/AIDS prevention, and a stimulating introduction to the key controversies and approaches in global health and medical anthropology for students and general readers.

AIDS, Behavior, and Culture presents a bold challenge to the prevailing wisdom of “the global AIDS industry” and offers an alternative framework for understanding what works in HIV prevention. Arguing for a behavior-based approach, Green and Ruark make the case that the most effective programs are those that encourage fundamental behavioral changes such as abstinence, delay of sex, faithfulness, and cessation of injection drug use. Successful programs are locally based, low cost, low tech, innovative, and built on existing cultural structures. In contrast, they argue that anthropologists and public health practitioners focus on counseling, testing, condoms, and treatment, and impose their Western values, culture, and political ideologies in an attempt to “liberate” non-Western people from sexual repression and homophobia. This provocative book is essential reading for anyone working in HIV/AIDS prevention, and a stimulating introduction to the key controversies and approaches in global health and medical anthropology for students and general readers.

What separates modern humans from our primate cousins—are we a mere blink in the march of evolution, or does human culture represent the definitive evolutionary turn? Dwight Read explores the dilemma in this engaging, thought-provoking book, taking readers through an evolutionary odyssey from our primate beginnings through the development of culture and social organization. He assesses the two major trends in this field: one that sees us as a logical culmination of primate evolution, arguing that the rudiments of culture exist in primates and even magpies, and another that views the human transition as so radical that the primate model provides no foundation for understanding human dynamics. Expertly synthesizing a wide body of evidence from the anthropological and life sciences in accessible prose, Read’s book will interest a broad readership from experts to undergraduate students and the general public.

What separates modern humans from our primate cousins—are we a mere blink in the march of evolution, or does human culture represent the definitive evolutionary turn? Dwight Read explores the dilemma in this engaging, thought-provoking book, taking readers through an evolutionary odyssey from our primate beginnings through the development of culture and social organization. He assesses the two major trends in this field: one that sees us as a logical culmination of primate evolution, arguing that the rudiments of culture exist in primates and even magpies, and another that views the human transition as so radical that the primate model provides no foundation for understanding human dynamics. Expertly synthesizing a wide body of evidence from the anthropological and life sciences in accessible prose, Read’s book will interest a broad readership from experts to undergraduate students and the general public.

Winner of the 2019 Society for Anthropological Sciences Book PrizeThis book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretical context. Cultural consonance is defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Dressler examines how this can be measured and what it can reveal, focusing in particular on the field of health.Written in an accessible style by an experienced anthropologist, Culture and the Individual pulls together more than twenty-five years of research and offers valuable insights for students as well as academics in related fields.

Winner of the 2019 Society for Anthropological Sciences Book PrizeThis book engages with the issue of how culture is incorporated into individuals' lives, a question that has long plagued the social sciences. Starting with a critical overview of the treatment of culture and the individual in anthropology, the author makes the case for adopting a cognitive theory of culture in researching the relationship. The concept of cultural consonance is introduced as a solution and placed in theoretical context. Cultural consonance is defined as the degree to which individuals incorporate into their own beliefs and behaviors the prototypes for belief and behavior encoded in shared cultural models. Dressler examines how this can be measured and what it can reveal, focusing in particular on the field of health.Written in an accessible style by an experienced anthropologist, Culture and the Individual pulls together more than twenty-five years of research and offers valuable insights for students as well as academics in related fields.