Routledge Frontiers in the Development of International Business, Management and Marketing – serie
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29 produkter
Value in Marketing
Retrospective and Perspective Stance
Inbunden, 2019
2586 kr
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The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value …
Economic Transition and International Business
Managing Through Change and Crises in the Global Economy
Av Eric Milliot, Sophie Nivoix
Inbunden, 2019
2433 kr
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Economic Transition and International Business brings together academic experts in International Business and sheds new light on the international phenomenon of transitions in the worldwide economy. It includes both academic investigations as well as in-depth empirical studies. The purpose of the …
Cross-cultural Challenges in International Management
Av Bruno Amann, Jacques Jaussaud
Inbunden, 2020
2504 kr
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The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultural, religious, ethnic and social characteristics in different institutional contexts. Cross-cultural Challenges in International Management …
Cross-cultural Challenges in International Management
Av Bruno Amann, Jacques Jaussaud
Häftad, 2022
710 kr
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The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultural, religious, ethnic and social characteristics in different institutional contexts. Cross-cultural Challenges in International Management …
Open Internationalization Strategy
Av Nadine Tournois, Philippe Very
Inbunden, 2021
2578 kr
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Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other …
Open Internationalization Strategy
Av Nadine Tournois, Philippe Very
Häftad, 2022
844 kr
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Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other …
Covid-19 and International Business
Change of Era
Av Marin Marinov, Svetla Marinova
Inbunden, 2020
2818 kr
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The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international …
Covid-19 and International Business
Change of Era
Av Marin Marinov, Svetla Marinova
Häftad, 2022
874 kr
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The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international …
Consumer Culture Theory in Asia
History and Contemporary Issues
Inbunden, 2022
2578 kr
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We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through …
Consumer Culture Theory in Asia
History and Contemporary Issues
Häftad, 2023
844 kr
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We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through …
Economic Transition and International Business
Managing Through Change and Crises in the Global Economy
Av Eric Milliot, Sophie Nivoix
Häftad, 2021
698 kr
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Economic Transition and International Business brings together academic experts in International Business and sheds new light on the international phenomenon of transitions in the worldwide economy. It includes both academic investigations as well as in-depth empirical studies. The purpose of the …
Business Models and Firm Internationalisation
Av Christian Nielsen, Svetla T. Marinova m. fl.
Inbunden, 2021
2578 kr
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Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs …
Business Models and Firm Internationalisation
Av Christian Nielsen, Svetla T. Marinova m. fl.
Häftad, 2023
710 kr
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Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ‘business model’ and ‘internationalisation’, yet the filed needs …
Philosophy of Marketing
The New Realist Approach
Av Matteo Giannasi, Francesco Casarin
Inbunden, 2021
2736 kr
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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist …
Philosophy of Marketing
The New Realist Approach
Av Matteo Giannasi, Francesco Casarin
Häftad, 2023
689 kr
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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist …
Value in Marketing
Retrospective and Perspective Stance
Häftad, 2021
712 kr
Lägg i varukorg
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value …
Reconfiguration of Business Models and Ecosystems
Decoupling and Resilience
Av Svetla T. Marinova, Marin A. Marinov
Inbunden, 2023
2578 kr
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Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. …
Reconfiguration of Business Models and Ecosystems
Decoupling and Resilience
Av Svetla T. Marinova, Marin A. Marinov
Häftad, 2024
665 kr
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Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. …
Virtual Teams Across National Borders
Inbunden, 2023
2578 kr
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Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, …
Virtual Teams Across National Borders
Häftad, 2025
725 kr
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Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, …
Firm Internationalization
Intangible Resources and Development
Av Sophie Nivoix, Christian Marcon
Inbunden, 2023
2578 kr
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In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.The book offers a comprehensive analysis of …
Firm Internationalization
Intangible Resources and Development
Av Sophie Nivoix, Christian Marcon
Häftad, 2024
650 kr
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In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.The book offers a comprehensive analysis of …
Managerial Relationships and SMEs Internationalization
Un-weaving the Fabric of Business Performance
Av Elena-Mădălina Vătămănescu, Andreea Mitan
Inbunden, 2023
2578 kr
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As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has …
Managerial Relationships and SMEs Internationalization
Un-weaving the Fabric of Business Performance
Av Elena-Mădălina Vătămănescu, Andreea Mitan
Häftad, 2024
665 kr
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As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has …
Internationalization and Organizations
Challenges and Prospects
Av Eric Davoine, Olivier Furrer m. fl.
Inbunden, 2024
2578 kr
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To fill in the gap in theoretical and empirical aspects in the existing international management literature, the book covers a broad variety of issues relating to the challenges facing companies after the recent worldwide crises of financial, sanitary, and geopolitical nature. The book offers an …
Internationalization and Organizations
Challenges and Prospects
Av Eric Davoine, Olivier Furrer m. fl.
Häftad, 2025
725 kr
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To fill in the gap in theoretical and empirical aspects in the existing international management literature, the book covers a broad variety of issues relating to the challenges facing companies after the recent worldwide crises of financial, sanitary, and geopolitical nature. The book offers an …
Values in Contemporary International Business
Av François Goxe, Sophie Nivoix m. fl.
Inbunden, 2025
2578 kr
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To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environmental and geopolitical ever‑changing volatility …
Values in Contemporary International Business
Av François Goxe, Sophie Nivoix m. fl.
Häftad, 2026
725 kr
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To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world. The current environmental and geopolitical ever‑changing volatility …
International Business, Resilience and Ethics
Av Philippe Very, Nadine Tournois m. fl.
Inbunden, 2026
2578 kr
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To address the gaps in both theoretical and empirical research within the existing international management literature, this book explores several critical issues related to resilience and ethics in an evolving global landscape. The environmental and economic upheavals necessitate not only the …
