Marketing for a New Century – serie
Visar alla böcker i serien Marketing for a New Century. Handla med fri frakt och snabb leverans.
3 produkter
General Theory of Competition
Resources, Competences, Productivity, Economic Growth
Häftad, 2000
2101 kr
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Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. …
Effective Advertising
Understanding When, How, and Why Advertising Works
Inbunden, 2004
2882 kr
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Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s …
Effective Advertising
Understanding When, How, and Why Advertising Works
Häftad, 2004
1712 kr
Lägg i varukorg
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s …
