Palgrave Practical Guides in Communication – serie
Visar alla böcker i serien Palgrave Practical Guides in Communication. Handla med fri frakt och snabb leverans.
7 produkter
Art of Effective Science Communication
A Performer's Guide to Public Speaking
Häftad, 2024
367 kr
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This book shows readers how the arts of improvisational theater and acting can help scientists and other experts speak about technical research to lay audiences.Focused on public speaking, this book translates the principles and processes used by actors and other theater professionals into a method …
Communication Activities for the Classroom
Embodied Pedagogy Across the Communication Curriculum
Av Ariel Gratch, Lyndsay Michalik Gratch m. fl.
Häftad, 2025
802 kr
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This book contains over 20 activities for use in the in-person communication studies classroom. Communication is an embodied act: our thoughts, ideas, and messages originate in our body and through our experiences. An embodied approach to pedagogy fosters inclusivity, creativity, and critical …
Putting Humor to Work
How to use humor effectively and ethically in the office and at home
Inbunden, 2025
443 kr
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This book provides a light, but detailed study of recent research into the world of laughter and humor and offers direct, applied lessons to help readers use humor effectively and ethically in a wide range of situations in daily life. Focusing on broader categories like the effectiveness of humor …
Digital Engagement Model
How to Capture and Keep Audience Attention
Av Ronald Yaros
Inbunden, 2026
1534 kr
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This book uses cutting-edge research in media psychology to offer a practical guide for creating content that captures and maintains attention. The Digital Engagement Model (DEM) reimagines how content can better serve mobile-first users by depicting second-by-second relationships between users and …
Strategies for Effective Environmental Communication
A Beginner’s Guide to Writing and Content Creation
Av Diane Martinez, Drew Virtue
Häftad, 2025
825 kr
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This book is an informative and how-to guide for writing about the environment. Part One focuses on issues of environmental writing that writers must be aware of before they begin writing, such as environmental ideologies, affordances and constraints of various genres, considerations for audience, …
Strategic Communication for Corporate Social Advocacy
Av Yeunjae Lee, Jo-Yun Li m. fl.
Häftad, 2026
793 kr
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This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant …
Using AI In The Public Relations Classroom
A Practical Guide
Inbunden, 2027
1068 kr
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This book is a resource that public relations instructors can use to incorporate artificial intelligence (AI) use into their classes. As public relations professors strive to not only teach the foundations of public relations but help students apply what they learn to actual work in their field, …
