Palgrave Practical Guides in Communication – serie

This book shows readers how the arts of improvisational theater and acting can help scientists and other experts speak about technical research to lay audiences.Focused on public speaking, this book translates the principles and processes used by actors and other theater professionals into a method for communicating science to the general public. The book is structured as a step-by-step examination of how to write an effective speech and then a guide to carefully analyzing that speech as an actor does in rehearsal before finally sharing it with an audience as a performance. In other words, the book helps science communicators identify what to say and how to say it. This book also includes prompts and exercises that the author has used in classes and workshops with scientists.

Drawing on a wide range of performance studies-based approaches and theories, the activities in this book can be applied across the communication studies curriculum, including relational communication, organizational communication, media studies, public address, and communication and culture.

This book provides a light, but detailed study of recent research into the world of laughter and humor and offers direct, applied lessons to help readers use humor effectively and ethically in a wide range of situations in daily life.

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethics. Each chapter includes a relevant case study. This book will be an excellent resource for public relations and strategic communication students, faculty, researchers, educators, and practitioners interested in expanding their understanding and knowledge of organizations’ CSA communication efforts.