Using AI In The Public Relations Classroom

Dr. Colleen Palmer is an Associate Professor at Carthage College in Kenosha, WI; Dr. Kallah Kemp is an Associate Professor at the College of the Ozarks in Point Lookout, MO. The authors teach classes on public relations and social media and have presented papers at several conferences over the past four years. Their work in creating new teaching ideas has captured the attention of many professors across the country, and their new approach to incorporating AI into learning about public relations has received support and enthusiasm. Together they have developed teaching methods, ideas, and exercises that challenge students to not only learn about the field of public relations, but to apply their learning to real-life scenarios and to incorporate upcoming technologies and advances in the field.

• Ch 1: Pedagogy, Artificial Intelligence, and Teaching Public Relations.- Ch 2: Understanding PR.- Ch 3: History.- Ch 4: Theory.- Ch 5: Research.- Ch 6: Media relations.- Ch 7: Community relations.- Ch 8: Global PR.- Ch 9: Social media/Integrated marketing.- Ch 10: Crisis communication.- Ch 11: Culminating projects.