PRCA Professional – serie

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1 produkter

1. 

   How to Sell Value – Demystified

   A Practical Guide for Communications Agencies

   Av Crispin Manners

   Häftad, 2023

   295 kr

   Lägg i varukorg

   The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the …