Professional development library - Böcker
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6 produkter
6 produkter
1 300 kr
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2 230 kr
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1 929 kr
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2 028 kr
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Global High-Tech Marketing
An Introduction for Technical Managers and Engineers
Inbunden, Engelska, 1993
1 347 kr
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Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
1 610 kr
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Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFO, this book takes you step by step trough each phase -- the substance of what makes a winner.