Routledge Critical Beverage Studies – serie

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption.Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste.This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon.This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste.This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon.This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Barista in the City examines the impact of paid employment and the contemporary neoliberal context on the subcultural lives of hipsters who are employed as baristas.This book’s analysis of Philadelphia baristas employed within specialty coffee shops suggests that the existing literature on the relationship between neoliberalism and urban subcultures needs to be amended. The subcultural participants discussed within previous studies lived intensely subcultural lives that were ultimately diminished due to processes of gentrification and displacement. The subcultural lives of the baristas investigated by the authors were greatly diminished from the very beginning. Neoliberal policies, and structures of class, race, gender, and gentrification intersected with their employment in ways that diminished their ability to establish lives that constitute a full-fledged subcultural alternative. The book presents a new theoretical perspective that could aid researchers who study urban subcultures. It also discusses the implications of its analysis for urban policy. This book is an essential update on previous scholarship pertaining to urban subcultures. It also contributes to existing literatures on baristas, hipsters, gentrification, and service sector employment within the city. It is suitable for students and scholars in Urban Sociology, Urban Studies, Cultural Studies, and the Sociology of Work.

Barista in the City examines the impact of paid employment and the contemporary neoliberal context on the subcultural lives of hipsters who are employed as baristas.This book’s analysis of Philadelphia baristas employed within specialty coffee shops suggests that the existing literature on the relationship between neoliberalism and urban subcultures needs to be amended. The subcultural participants discussed within previous studies lived intensely subcultural lives that were ultimately diminished due to processes of gentrification and displacement. The subcultural lives of the baristas investigated by the authors were greatly diminished from the very beginning. Neoliberal policies, and structures of class, race, gender, and gentrification intersected with their employment in ways that diminished their ability to establish lives that constitute a full-fledged subcultural alternative. The book presents a new theoretical perspective that could aid researchers who study urban subcultures. It also discusses the implications of its analysis for urban policy. This book is an essential update on previous scholarship pertaining to urban subcultures. It also contributes to existing literatures on baristas, hipsters, gentrification, and service sector employment within the city. It is suitable for students and scholars in Urban Sociology, Urban Studies, Cultural Studies, and the Sociology of Work.

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption.Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways.It provides a deeper understanding of the important issues facing neighborhoods, city government, and breweries, such as economic development, race and equity, crime, and sustainability. It demonstrates how craft breweries are meaningful contributors and participants in addressing these critical challenges. Written in an accessible style, this book contains contributions from a diverse array of research and professional backgrounds and personal perspectives. It allows readers to increase the dialogue across disciplines and build an evidence base regarding the interaction between communities and craft breweries. This book appeals to undergraduate and graduate students as well as policy makers and industry professionals, working in urban studies, planning, public policy, business administration, economic development, and the craft brewery industry.

This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways.It provides a deeper understanding of the important issues facing neighborhoods, city government, and breweries, such as economic development, race and equity, crime, and sustainability. It demonstrates how craft breweries are meaningful contributors and participants in addressing these critical challenges. Written in an accessible style, this book contains contributions from a diverse array of research and professional backgrounds and personal perspectives. It allows readers to increase the dialogue across disciplines and build an evidence base regarding the interaction between communities and craft breweries. This book appeals to undergraduate and graduate students as well as policy makers and industry professionals, working in urban studies, planning, public policy, business administration, economic development, and the craft brewery industry.

The purposeful production, exchange, and consumption of alcohol, like all human endeavour, is always a matter of time and temporality – and ranges from the universality of Einsteinian space-time relativity through to species-specific nature times and the myriad of anthropocentric constructs of nature time and of social times/temporalities. Thus time and temporality is an integral variable in all alcohol production, exchange, and consumption, and is complemented by similarly rendered considerations of space/place, context, and contingent social relationships.The book draws on historical and ethnographic examples from Aotearoa New Zealand, China, France, India, Peru, Central Europe, and the United Kingdom to enhance our understandings of the dialogic matrices of time and temporality that are generated within, and which simultaneously generate various economic, social, political, religious, and moral modalities of alcohol in all their conceits and deceits.Time and Alcohol: It’s Five O’Clock Somewhere! will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.