Routledge Introductions to Media and Communications – serie

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.

From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news.Using up-to-date case examples such as the Hutton Report and embedded journalists, from across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study the news, as well as providing an accessible introduction to how news is produced and regulated, what counts as news, and how it is selected and presented.Topics covered include:introduction to the concept of newsthe growth and development of newstechnology, concentration and competitionbalancing freedom and responisibilityregulatory control of the newsmaking the news.Written in a clear and lively style, News is the ideal introductory book for students of media, communication and journalism.

From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news.Using up-to-date case examples such as the Hutton Report and embedded journalists, from across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study the news, as well as providing an accessible introduction to how news is produced and regulated, what counts as news, and how it is selected and presented.Topics covered include:introduction to the concept of newsthe growth and development of newstechnology, concentration and competitionbalancing freedom and responisibilityregulatory control of the newsmaking the news.Written in a clear and lively style, News is the ideal introductory book for students of media, communication and journalism.

From music to gaming, information gathering to eLearning; eCommerce to eGovernment, Lorenzo Cantoni and Stefano Tardini's absorbing introduction considers the internet as a communication technology; the opportunities it affords us, the limitations it imposes and the functions it allows.Internet explores:the political economy of the internethypertextcomputer mediated communicationwebsites as communicationconceptualizing users of the internetinternet communities and practices.Perfect for students studying this modern phenomenon, and a veritable e-feast for all cyber junkies.

From music to gaming, information gathering to eLearning; eCommerce to eGovernment, Lorenzo Cantoni and Stefano Tardini's absorbing introduction considers the internet as a communication technology; the opportunities it affords us, the limitations it imposes and the functions it allows.Internet explores:the political economy of the internethypertextcomputer mediated communicationwebsites as communicationconceptualizing users of the internetinternet communities and practices.Perfect for students studying this modern phenomenon, and a veritable e-feast for all cyber junkies.

Photography explores the photograph in the twenty-first century and its importance as a media form. Stephen Bull considers our media-saturated society and the place of photography in everyday life, introducing the theories used to analyse photographs and exploring the impact of digital technology.The text is split into short, accessible chapters on the broad themes central to the study and analysis of photography, and key issues are explained and applied to visual examples in each chapter. Topics covered include: the identity of photographythe meanings of photographsphotography for salesnapshotsthe photograph as documentphotography as artphotographs in fashionphotography and celebrity.Photography is an up-to-date, clear and comprehensive introduction to debates about photography now and is particularly useful to media, photography and visual culture students.