SAGE Communications in Society series - Böcker
1 895 kr
Skickas inom 3-6 vardagar
The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.
The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
1 895 kr
Skickas inom 3-6 vardagar
Outstanding trends explored include the increasing importance of transnational multimedia corporations and the various challenges from commercialization and privatization to traditions of public service broadcasting. The authors also examine the widespread development of local radio and television stations and discuss their regulatory framework.