SAGE Series in Communication Research – serie

Today, more than ever before, governments, industry, and special interest groups are employing information campaigns to effect social change. In ground-breaking fashion, Information Campaigns explores theory of campaigns as well as theory for campaigns, addressing the social context of public information campaigns and social marketing efforts. Using an interdisciplinary approach, Salmon and a distinguished team of contributors develop the theoretical framework of social change to discuss the melding of marketing and strategic communication traditions. Part I reviews the social context in which campaigns are designed, implemented, and analyzed, illustrating a broad range of social concerns campaigns address. The second section analyzes tactical concerns pertaining to underlying components of campaigns, namely audience research, planning, organization and implementation, and evaluation. Students and professionals in the fields of communication, political science, marketing, and public health will benefit from the refreshing approach and provocative analyses in this volume. "This is a terrific book. It presents a unique integration of value and ideological perspectives with the empirical research on information campaigns. The book offers a thorough and readable analysis of the diverse literature in this area." --Richard M. Perloff, Cleveland State University "The [first] section as a whole is particularly successful in providing a context for the study of campaigns within the ongoing processes of social change. . . . The second section of the book offers some interesting treatments of several . . . components of the campaign process. . . . This collection goes a long way toward establishing a new framework within which to study campaigns. . . . It lays out some clear directions and challenges for future research." --Journal of Communication "Salmon's Information Campaigns is a welcome addition to the literature. . . . [This book] enlarges our knowledge of the processes involved in media-centered social change and how social systems . . . act to influence the attitudes, perceptions, and behaviors of different publics. . . . Salmon's book is a refreshing departure from the approach generally taken in the information campaign literature. Having carefully assembled authors from a wide range of disciplines and representing divergent theoretical perspectives and research orientations, Salmon provides a balanced presentation of the values of intended receivers and sponsors of planned social change. He gives as much importance to the values of campaign sponsors as he does to the values of receivers of 'social good.' . . . Practitioners, researchers, and students will find the book useful . . . particularly useful for graduate-level courses in political communication, development communication, health communication, strategic communication, and social marketing." --Journal of Broadcasting and Electronic Media "Unlike many edited volumes, quality is consistent across chapters." --Journalism Quarterly

This first edition of Communication and Negotiation, edited by Linda L. Putnam and Michael E. Roloff, provides a much needed discussion of the links between communication and negotiation . . . In fact, this text would be an excellent resource guide for psychologists, social psychologists, psychotherapists, and marriage counselors, as well as all other parties interested in managing conflict through negotiation. --Contemporary Psychology "References to contributors . . . for whom applied issues in industrial relations have been to the fore--are fairly frequent. This is testimony to the sheer thoroughness of the organization of the book, and to the conscientious approach of the authors commissioned to write the relevant separate chapters. . . . This book is a useful pointer to the knowledge we have to hand." --The Occupational Psychologist "This publication is a profound review of the state of the art of that speciality of communication research which deals with human negotiation or bargaining activities. . . . [The book] provides an interesting and well-structured entry to the understanding of the variety of factors involved in the communication processes that constitute a two-party negotiation. To LIS researchers, in particular in the fields of information management and information (seeking) behavior, this publication may offer important insights and methodologies as well as novel ideas with respect to investigating particular phenomena occurring prior to, during, or preceding the use of information (retrieval) systems. . . . Communication and Negotiation is a useful companion to researchers who wish to dig deeper into empirical and theoretical investigations of the aspects of the negotiation processes. . . . Communication and Negotiation brings forth many ideas relevant to LIS research, and within its firm communication approach the publication serves well as a profound review of research in a historical context of the negotiation and bargaining phenomena." --The Library Quarterly "Communication and Negotiation is volume 20 in Sage's Annual Reviews of Communication Research series, and offers the professional presentation and excellent quality one would expect from a work that is part of such a long tradition. . . . This volume offers quite a valuable summary of the state of the art in communication theory as it applies to negotiation. Researchers in other primary disciplines need to be aware of this work as it overlaps heavily with other disciplinary viewpoints. . . ." --The Alternative Newsletter In recent years, a number of universities have established formal centers for studying conflict and dispute resolution. Scholars, too, have created new journals to focus exclusively on the study of conflict processes. Communication and Negotiation provides a synthesis of the research in this area by consolidating alternative perspectives on communication and negotiation, reviewing the work of noted communication scholars, and suggesting directions for future research. Contributors explore three major aspects of negotiation communication: a) strategies, tactics, and negotiation processes; b) interpretive processes and language analysis; and c) negotiation situation and context. In addition, these studies examine bargaining planning, frames and reframing, and relational communication with opponents, constituents, and audiences. A showcase for communication scholars as well as an extremely useful reference book for negotiation theorists, Communication and Negotiation is one of those rare books with wide interdisciplinary appeal. Scholars and students in political science, psychology, economics, management and organizational behavior, sociology, law, and industrial relations as well as the communications fields will especially profit from this remarkable new collection.

The chapters in this volume provide an excellent overview of the diversity of comparative mass communication research being conducted today. --Contemporary Sociology "Obviously, a "review" cannot do justice to the depth of analysis reflected in each of the individual exemplars. What this review can do, however, is to assure potential readers that Comparatively Speaking generates questions that should stimulate discussion among scholars. The editors encourage other explorations of comparative research and, indeed in their final chapter offer directions for future research. Whether the questions raised focus on theory or methods, Comparatively Speaking will no doubt prove useful to scholars with various emphases in communication studies. The editors should be commended for their quest to help generate at body of literature directly connected to comparative research. And, the individual authors should be commended for engaging in research that directly relates to broader societal issues. This text will answer some questions, but more importantly, it will raise questions, which ultimately will stimulate discussion in this most important avenue of research. Overall, this text most certainly provides the groundwork for a generative approach to comparative studies." --Jeanine Congalton, California State University, Fullerton Comparative research challenges preconceptions about the universal applicability of communication theories. By opening our eyes to communication patterns and problems that may go unnoticed if considering only one time or one place, comparative research forces us to define boundaries of application for these theories. With a wider awareness encouraged by this volume, we can explicitly or implicitly construct larger scale theories within which variations in time, space, and culture contribute. Inspired by the 1989 International Communication Association Conference, Comparatively Speaking both demonstrates how comparative research can be done successfully and provides a variety of analytical structures useful for research and teaching. Exemplar chapters span the range of communication research, from nonverbal expectancies to the economics of media industries--across levels of analysis, and over historical and individual-developmental time. Comparatively Speaking presents the benefits, pitfalls, and trade-offs of comparative research with wit and precision. Scholars and professionals from popular culture, sociology, political science, and all branches of communication will be stimulated to analyze varying exemplars against each other using the analytic structures of the editors and of the critics of comparative research.