Small Business and Entrepreneurship – serie

International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world’s fastest-growing economies. The authors, multi-cultural seasoned experts in accounting, finance, law, and strategy, stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature, the authors highlight opportunities, risks, and proven techniques for market entry. Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers tasked with crafting successful plans for businesses contemplating foundation or expansion in a world of unlimited potential.

International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world’s fastest-growing economies. The authors, multi-cultural seasoned experts in accounting, finance, law, and strategy, stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature, the authors highlight opportunities, risks, and proven techniques for market entry. Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers tasked with crafting successful plans for businesses contemplating foundation or expansion in a world of unlimited potential.

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. Drawing on insights from leading branding professionals, this textbook moves beyond showcasing successful brands to provide a practical, step-by-step guide to building them. Designed for undergraduate and graduate students in branding, marketing, advertising, and creative strategy, the book combines foundational theory with real-world practice through professional templates, case studies, illustrations, and authentic creative challenges.Each chapter explores the research, strategy, and emerging issues shaping contemporary brand management, including AI, digital and social media, the creator economy, sustainability, and community collaboration. Students learn the complete branding process—from brand discovery and positioning to execution, growth, and community building—while developing the strategic thinking and creative skills essential for professional practice.A comprehensive suite of instructor resources—including lecture slides, assignment guides, instructor manuals, and a running case study—supports engaging, practice-based teaching. Building Iconic Brands equips students with the knowledge, tools, and confidence to develop brands that inspire communities, transform markets, and prepare them for careers in today's rapidly evolving branding industry.

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. Drawing on insights from leading branding professionals, this textbook moves beyond showcasing successful brands to provide a practical, step-by-step guide to building them. Designed for undergraduate and graduate students in branding, marketing, advertising, and creative strategy, the book combines foundational theory with real-world practice through professional templates, case studies, illustrations, and authentic creative challenges.Each chapter explores the research, strategy, and emerging issues shaping contemporary brand management, including AI, digital and social media, the creator economy, sustainability, and community collaboration. Students learn the complete branding process—from brand discovery and positioning to execution, growth, and community building—while developing the strategic thinking and creative skills essential for professional practice.A comprehensive suite of instructor resources—including lecture slides, assignment guides, instructor manuals, and a running case study—supports engaging, practice-based teaching. Building Iconic Brands equips students with the knowledge, tools, and confidence to develop brands that inspire communities, transform markets, and prepare them for careers in today's rapidly evolving branding industry.

In a world where customer experience is the ultimate differentiator, Managing Customer Experience is the essential guide for entrepreneurs and small business owners navigating the complex demands of today’s service landscape.Unlike books that focus on the strategies of corporate giants, this practical and insightful resource is tailored to the unique challenges faced by small businesses and service providers who work directly with their customers. Grounded in PRE model -Profitability, Relationships, and Execution - it offers actionable tools and frameworks to help readers: build customer loyalty without overextending resources, maintain warmth and professionalism in every interaction, and charge fairly for the value they deliver while ensuring long-term growth.With a focus on critical thinking, people management, and decision-making, the book empowers readers to see their customers clearly, understand their needs, and deliver consistently high-quality service. It blends empathy with economics, providing strategies to build trust, communicate with confidence, and create profitable, enduring relationships in an increasingly digital and automated world.Whether you’re an entrepreneur or a small business owner striving to balance today’s demands with tomorrow’s reputation, this book is your roadmap to sustainable success.The book will be essential reading for undergraduate and graduate students.

In a world where customer experience is the ultimate differentiator, Managing Customer Experience is the essential guide for entrepreneurs and small business owners navigating the complex demands of today’s service landscape.Unlike books that focus on the strategies of corporate giants, this practical and insightful resource is tailored to the unique challenges faced by small businesses and service providers who work directly with their customers. Grounded in PRE model -Profitability, Relationships, and Execution - it offers actionable tools and frameworks to help readers: build customer loyalty without overextending resources, maintain warmth and professionalism in every interaction, and charge fairly for the value they deliver while ensuring long-term growth.With a focus on critical thinking, people management, and decision-making, the book empowers readers to see their customers clearly, understand their needs, and deliver consistently high-quality service. It blends empathy with economics, providing strategies to build trust, communicate with confidence, and create profitable, enduring relationships in an increasingly digital and automated world.Whether you’re an entrepreneur or a small business owner striving to balance today’s demands with tomorrow’s reputation, this book is your roadmap to sustainable success.The book will be essential reading for undergraduate and graduate students.