International Business Growth Strategies for Emerging Markets

Seni Hazzan has taught at Berkeley, Harvard, Yale, Menlo and Pepperdine Universities; he is now a member of faculty at Hult International Business School based in Boston, Mass. A graduate of the Universities of Maiduguri, Yale, Berkeley and Pepperdine, he holds both CPA and FCA professional designations.Alym Amlani CPA is a recognized thought leader and highly respected educator at the University of British Columbia’s Sauder School of Business, the Langara School of Management, and Kwantlen Polytechnic University’s Melville School of Business.Paul Davis has returned to academia after a lifetime in international business. Trained as a lawyer in the United Kingdom, he emigrated to Canada and earned his doctorate in law from the University of Ottawa.

Dr. Hazzan and colleagues exemplify the global mindset and practical problem-solving approach that is fundamental to Hult’s philosophy of business education. They provide not only a thoughtful, experience-based view of the realities of emerging market expansion, but also actionable tools and frameworks to foster the adaptability, curiosity, and desirable behaviors essential for success in dynamic markets.Dr. Matt Lilley, President, Hult International Business SchoolThis much-needed book fills an important gap in postgraduate teaching resources. It stands out for its practical classroom utility and focus on entrepreneurial growth. It is rich with contemporary case studies, and provides numerous frameworks which connect academic theory to real-world action. As educators of the next generation of global business leaders, we have an imperative to provide a global perspective and underline the importance of solving the challenges the world faces and advancing humanity for all. Dr Hazzan and his colleagues have provided an important contribution to this effort.Dr Darren Dahl, Dean, UBC Sauder School of BusinessThis book incorporates a thoughtful, sound, and scholarly exploration of how culture, tradition, and belief shape business practices across emerging markets. Leading with recognition of indigenous language and traditions, it gives strong attention to property rights and the cultural and ethical dimensions of development. Hazzan, Amlani, and Davis include many references to Nigeria as a case study to interrogate both the promise and complexity of global finance and sustainability. By addressing traditional land tenure systems, adverse possession, and the powerful role of religion in shaping organizational behavior, it invites scholars and the general public to reconsider the ethics of international business and the cost of growth. The text is brilliantly written and meticulously researched, making it a particularly noteworthy and timely contribution to the scholarship and evolving discourse on international development.Dr. Jacob K. Olupona, Hugh K. Foster Professor of African and African American Studies, and Professor of African Religious Traditions, Harvard UniversityInternational Business Growth Strategies for Emerging Markets provides a pragmatic view on both the realities and opportunities of emerging markets. This insightful book explains the impact these dynamic markets have on global growth. Excellent for future leaders.Dr. Monique Jordan, Boston Undergraduate Campus Dean, Hult International Business School, Boston, Massachusetts

• CHAPTER 1: MARKET CATEGORIES CHAPTER 2: THE VUCA FRAMEWORK CHAPTER 3: SUSTAINABILITY AND THE PILLARS OF ESG IN EMERGING MARKETS CHAPTER 4: EMERGING MARKET MACROECONOMICS AND ANALYSIS CHAPTER 5: EMERGING MARKET CONSUMERS CHAPTER 6: MARKET ENTRY MODES CHAPTER 7. FORMULATING VISION AND MISSION STATEMENTS, VALUE PROPOSITIONS, AND GAINING COMPETITIVE ADVANTAGE CHAPTER 8: BRANDING AND MARKETING FOR EMERGING MARKETS CHAPTER 9: SUPPLY CHAINS AND DISTRIBUTION CHANNELS IN EMERGING MARKETS CHAPTER 10: LEGAL COMPLEXITY IN EMERGING MARKETS CHAPTER 11: HUMAN RESOURCES AND TALENT MANAGEMENT IN EMERGING MARKETS CHAPTER 12: FINANCING, FUNDRAISING, AND INVESTMENT IN EMERGING MARKETS CHAPTER 13: TRENDS AND OPPORTUNITIES IN EMERGING MARKETS APPENDIX