Visual Communication – serie

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a changing planet. Michelle I. Seelig draws attention to what compels photographers to focus on these important messages, what tools they are using to advocate for just causes, and how photographers engage directly with citizens in a meaningful conversation beyond the photograph. Photographers continue to document the land and nature as they always have; however, today they use all media to advocate wide-ranging environmental concerns. Photographers, filmmakers, and environmentalists engage the public with visual and technologically driven content that is both affordable and portable, allowing advocacy to transcend boundaries in the global community previously overlooked by traditional media. This innovative book showcases strategies practiced by photographers, environmentalists, and advocacy groups in the twenty-first century and will serve as inspiration for future advocates of environmental issues and other important and just causes. Accessible and user-friendly, Communicating the Environment Beyond Photography is a must-read for both future photographers and individuals interested in communicating and advocating for environmental and social change.

Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a changing planet. Michelle I. Seelig draws attention to what compels photographers to focus on these important messages, what tools they are using to advocate for just causes, and how photographers engage directly with citizens in a meaningful conversation beyond the photograph. Photographers continue to document the land and nature as they always have; however, today they use all media to advocate wide-ranging environmental concerns. Photographers, filmmakers, and environmentalists engage the public with visual and technologically driven content that is both affordable and portable, allowing advocacy to transcend boundaries in the global community previously overlooked by traditional media. This innovative book showcases strategies practiced by photographers, environmentalists, and advocacy groups in the twenty-first century and will serve as inspiration for future advocates of environmental issues and other important and just causes. Accessible and user-friendly, Communicating the Environment Beyond Photography is a must-read for both future photographers and individuals interested in communicating and advocating for environmental and social change.

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

What’s with the men in menstruation? This is the question Men in Menstruation: A Social Transaction sets out to answer. From earliest times men have been puzzled and perplexed by the menstrual cycle and have constructed elaborate taboos, superstitions, and practices attempting to explain why women have a periodical emission of a fluid that resembles blood but is not the result of an injury or affliction. In other words, men want to know why it is possible to bleed and not die. In order to understand what goes on between men and women in the presence of menstruation, this book examines a variety of encounters, referred to as "menstrual transactions." From the three women in the Bible who are identified as menstruating to contemporary films, advertising, TV programs and literature, the book explores a wide range of transactions, even including Prince Charles’s close encounter of a menstrual kind. The book will appeal to anyone interested in gaining insights into the mystery of menstruation as well as students of gender and women’s studies or media theory and history.

What’s with the men in menstruation? This is the question Men in Menstruation: A Social Transaction sets out to answer. From earliest times men have been puzzled and perplexed by the menstrual cycle and have constructed elaborate taboos, superstitions, and practices attempting to explain why women have a periodical emission of a fluid that resembles blood but is not the result of an injury or affliction. In other words, men want to know why it is possible to bleed and not die. In order to understand what goes on between men and women in the presence of menstruation, this book examines a variety of encounters, referred to as "menstrual transactions." From the three women in the Bible who are identified as menstruating to contemporary films, advertising, TV programs and literature, the book explores a wide range of transactions, even including Prince Charles’s close encounter of a menstrual kind. The book will appeal to anyone interested in gaining insights into the mystery of menstruation as well as students of gender and women’s studies or media theory and history.

This book presents a detailed analysis of digital media as it is currently being used by visual artists. It places these works into a theoretical framework that is useful for research in fields such as Media Studies, Studio Art, and Art and Design Education. The primary goal is to emphasize the multidisciplinary aspects of digital visual art, and to propose a field of study that is unique to this type of art. Digital Visual Art Education combines theories of temporality and multilinearity from media studies, and visual culture studies from art education, into a dialogue with social theories such as feminist new materialism and critical race theory. In doing so, the social and cultural aspects of digital visual art is better understood.This book is for art, design, and media educators interested in surveying digital visual art as it is currently being produced and disseminated, looking to the numerous influences that have brought it into being, and speculating as to where it might lead for future researchers, artists, and designers.

Today's teaching environment is one of constantly shifting technologies--some distracting, some truly helpful, all requiring significant investments in time and money. Teaching with Multimedia Volume 2 continues with a further collection of 12 essays that bring curiosity, skepticism, experience and imagination into the pedagogy/technology debate in a way that guides and inspires. This volume focuses on examining what benefits and pitfalls new digital technologies offer the 21st century learning and professional practice environments; incorporating digital and web technology and tools into the way we teach; and outlining the challenges these new media present in terms of emerging digital media issues, new remix forms, and the impact of technology on creativity, production, and learning.The book brings together teachers who are currently pioneering new ways to teach in the midst of the multimedia frontier. They are intimately aware that the rate of change in the digital universe in always several steps faster than we would like--but it is the universe in which we live, teach, and learn.

Today's teaching environment is one of constantly shifting technologies--some distracting, some truly helpful, all requiring significant investments in time and money. Teaching with Multimedia Volume 2 continues with a further collection of 12 essays that bring curiosity, skepticism, experience and imagination into the pedagogy/technology debate in a way that guides and inspires. This volume focuses on examining what benefits and pitfalls new digital technologies offer the 21st century learning and professional practice environments; incorporating digital and web technology and tools into the way we teach; and outlining the challenges these new media present in terms of emerging digital media issues, new remix forms, and the impact of technology on creativity, production, and learning.The book brings together teachers who are currently pioneering new ways to teach in the midst of the multimedia frontier. They are intimately aware that the rate of change in the digital universe in always several steps faster than we would like--but it is the universe in which we live, teach, and learn.

This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points – metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world.

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

When MTV (Music Television channel) was established in 1981, an executive claimed that they had "integrated the most powerful forces in our two decades, TV and rock ‘n’ roll." In fact, this problematic relationship began in the mid-1950s, when the advent of rock ‘n’ roll represented a musical and cultural revolution. The backlash against the music and the youth culture from which it emanated, described here as "rockaphobia," was reflected in a process of adulteration, racism, and co-optation by television programmers, spearheaded by American Bandstand. This interplay between rock ‘n’ roll and television played a significant role in alienating baby boomers from the mainstream, motivating them to create their own countercultural identity. This social migration helped to delineate the boundaries that would be identified in the 1960s as the generation gap.Transmission and Transgression uses an interdisciplinary approach informed by media ecology, the theoretical framework which recognizes that each communication technology, or medium, creates its own unique environment, independent of content. This analysis allows the author to identify inherent technological and sensory incompatibilities between the medium of television and the cultural practice of rock ‘n’ roll, and to place these tensions within the broader shift of physiological emphasis from the traditional, tribal world dominated by the ear to the modern world which privileges the eye. Even in its remediated, diluted form, rock music has occupied a significant niche on television, and this book is the most comprehensive summary, celebration, and analysis of that history.