WORLD SCIENTIFIC BOOK SERIES IN MARKETING – serie
Visar alla böcker i serien WORLD SCIENTIFIC BOOK SERIES IN MARKETING. Handla med fri frakt och snabb leverans.
5 produkter
FINDING WISDOM IN BRAND TRAGEDIES: MANAGING THREATS TO BRAND EQUITY
Inbunden, 2023
907 kr
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Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, …
NEW DIRECTIONS IN BEHAVIORAL PRICING
Av Ofir Chezy, Chezy Ofir
Inbunden, 2024
1333 kr
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Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make …
FINDING WISDOM IN BRAND TRAGEDIES: MANAGING THREATS TO BRAND EQUITY
Häftad, 2023
519 kr
Lägg i varukorg
Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, …
MARKETING DRIVEN REVENUE GROWTH: A GUIDE TO ORGANIC GROWTH
A Guide to Organic Growth
Av Donald R Lehmann, Scott Sanderude
Inbunden, 2024
1617 kr
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This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. …
MARKETING DRIVEN REVENUE GROWTH: A GUIDE TO ORGANIC GROWTH
Av Donald R Lehmann, Scott Sanderude
Häftad, 2024
887 kr
Lägg i varukorg
This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. …
