Mavericks at Work

An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, `Mavericks at Work’ is for anyone who wants to succeed in business – from the entry-level employee to the CEO.In `Mavericks at Work’, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting – and their ideas are truly powerful.Real mavericks know that:• Big, original ideas pay big dividends• Being different makes all the difference• Nobody is as smart as everybody• Cheaper is better, but value is priceless• Great leaders are insatiable learners`Mavericks at Work’ is a relentlessly useful how-to book. But it is also an eye-opening what-if book – with insights that showcase the power of business at its best and set a positive agenda for the future.