Slay In Your Lane

Yomi Adegoke is a mutli award-winning journalist and author. She writes about race, feminism, popular culture and how they intersect, as well as class and politics. She has worked at ITN, Channel 4 News and The Pool as a senior writer and freelanced for Vogue, the Guardian and the Independent amongst others. In 2018 she was listed as one of most influential people in London by the Evening Standard. She was awarded journalist of the year by the Woman In Africa awards, named a Marie Claire Future Shaper and was awarded the Groucho MaverickElizabeth Uviebinené is an award-winning Marketing Manager from London. A natural in creative storytelling and idea generation, with a passion for brands, Elizabeth creates marketing campaigns that are culturally progressive and commercially impactful. In 2018, Elizabeth was recognised by The Dots as a woman redefining the creative industry, and awarded a Rising Star in the PR, Communications and Marketing industry by WeAreTheCity.

Winner of the Groucho Maverick Award Winner of Marie Claire Future Shapers Award Shortlisted for the Specsavers National Book Award ‘This book will have a profound impact on the way we discuss race and women’ Dolly Alderton‘Fantastic’ Diane Abbott‘These two remarkable women took the kickass step of writing their own rulebook’ Deborah Frances-White‘Elizabeth and Yomi offer wisdom and encouragement to a rising generation of Black female leaders’ Sheryll Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org‘Like talking to a very intelligent, articulate and hilarious girlfriend’ Roundtable Magazine‘Wise, witty and insightful’ Emerald Street‘An inspirational guide to life for the modern British black woman’ Elle‘Super-smart, exuberant manifesto’ ES Magazine‘Stlyish, sassy and funny’ Metro‘Magnificent’ Emma Gannon‘The most engaging analysis ever to have reached publication of why it is that black British women still feel “tattooed with our otherness”’ Daily Telegraph‘It is neither a sermon nor an indictment, but the passionate making of a case. A highly effective one’ Sunday Times Culture, Book of the Week‘The synthesis of a thousand conversations about how to navigate career, love, family, racism, and unattainable beauty ideals as a black British woman’ The Times