Inside the Tornado (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
272
Utgivningsdatum
2005-03-01
Förlag
HarperBusiness
Illustratör/Fotograf
black & white illustrations
Illustrationer
black & white illustrations
Dimensioner
135 x 204 x 16 mm
Vikt
220 g
Antal komponenter
1
Komponenter
Contains Paperback
ISBN
9780060745813
Inside the Tornado (häftad)

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

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Häftad Engelska, 2005-03-01
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
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  1. Inside the Tornado
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Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.