NLP

Tom Hoobyar, NLP Master Practitioner, engineer, and high-tech CEO, uses his NLP skills and life experience to help individuals and businesses grow. He also founded the NLP Cafe, the international NLP Alumni study group with branches around the world. Tom Dotz founded the NLP Institute of California in 1990, growing it in four years to the largest organization of its kind in the U.S. In 1998 he acquired NLP Comprehensive, initiating new programs to keep it at the forefront of NLP. Susan Sanders is a seasoned training executive. She helps companies make learning and working easier, more fun, and more meaningful by integrating key concepts and strategies from her decade-long study of NLP.

“NLP has untapped potential for treating individual problems. . . . It has metamorphosed into an all-purpose self-improvement program and technology. — Time magazine“NLP could be the most important synthesis of knowledge about human communication to emerge since the ‘60s.” — Science Digest"NLP: The Essential Guide is a richly personal journey. You'll enjoy the anecdotes as you're guided through exploring how applying the principles and teachings of NLP anywhere and everywhere can make life easier and happier. A unique introduction to NLP where you will experience NLP not so much as a set of concepts, but alive and living." — Connirae Andreas, author of Core Transformation"This is a book written to teach the reader how to put the principles of NLP into practice. It was written by two of the most interesting and passionate NLP practitioners in the world. This comes across in a fashion that makes it easy reading and 'real' learning, i.e. the explanations and exercises impart new and useful skills. It will teach a serious reader the nuts and bolts of the 'operating software' with which the mind works while dramatically improving their lives and communications with other people. It's one of the best introductions into learning NLP in print." — Frank Bourke, president and founder, NLP Research & Recognition Project